Dynamic Search Ads – How, When, and Why You should use DSA

If you’re a hard-line SKAG (single-keyword ad group) building Google marketer, then Dynamic Search Ads might scare the pants off you. For some of us to imagine a PPC world without keywords is, well…the end of the world… But Google’s revamped Dynamic Search Ads (DSA) have brought exactly that. Google’s effectively taken keyword management into […]

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