In 2020, Google Analytics stopped showing data regarding network domain and service providers. A shame, because these dimensions made it easy to filter out bot and internal traffic. It also helped you identify visitors from certain companies. But, let’s not cry over spilled milk. Can you get this data back in Google Analytics 4? And […]
GA4 Network & Service Providers – Get Your Data Back Read More »
Google Analytics 4 has demoted a metric many marketers got used to and sometimes were too obsessed with: bounce rate. It’s not a nostalgic relic of the past, but 2 metrics are more useful to understand user behavior on your website and what your web pages are actually worth… The good news, though, is that
Google Analytics 4 Bounce Rate (+ 2 Alternative Metrics) Read More »
Most of the time, checking out your website’s performance in Google Analytics is a snap. With a few clicks, you can observe your traffic, user information, and generally just how awesome your site is doing. But what about those pesky subdomains? You know, the add-ons to your site, like your blog or shop. How can
How to Filter By Subdomain in Google Analytics Read More »
If you’re reading this, you can probably relate to this story: You check your Google Analytics and start celebrating wildly about the traffic your site is generating. But then, an uneasy feeling starts creeping in. You think: “How much of this traffic is internal, from my own business?” This is a classic scenario that happens
How to Filter Multiple IP Addresses in Google Analytics Read More »
Have you ever lost yourself in the thicket of unique visitors, new users, pageviews, and sessions in Google Analytics? In this article, we’re going to discuss what these numbers actually mean and how you can analyze them to make better decisions about your marketing campaigns. To make it more cozy, let’s meet at a cafe…
UNIQUE VISITORS IN GOOGLE ANALYTICS 4 – THE COMPLETE GUIDE Read More »
