Note: This post is currently in progress and will be updated weekly as we continue to review all possible Google Analytics alternatives. You're welcome to check back to this post or follow our YouTube channel for the latest reviews of GA alternatives. 

Since Google Analytics Universal will stop working, you need an alternative. The Data Driven team handpicked 42 potential candidates and compared them. This resulted in a fair and objective ranking.

Then we divided the tools into categories. Not every business needs the same features in an analytics tool, but we all need a UA alternative.

This is a big post and there's a lot to cover from self-hosted options to enterprise GA alternatives and everything in between. This post is intended to work as a reference tool which means the table of contents below will be very useful for navigating and getting the most out of this post.

10 Hosted Universal Analytics Alternatives

For our first category of UA alternatives, we selected 10 hosted web analytic tools. We gave each of them a score for our 7 criteria and then ranked them according to their overall score. The goal is to find the tool that's the closest to UA.

Watch the video to find out which tool is the best candidate to dethrone Universal Analytics. If you prefer reading, you can see our ranking for UA hosted alternatives below the video.

What are hosted web analytic tools?

Hosted web analytic tools are all-in-one suits that are hosted on the servers of the software provider that built the tool. The collected data of your visitors is sent to the servers after you have installed a tracking code on your website.

This is exactly the same as how it’s been done with Universal Analytics for years. Some tools we selected for our comparison are copy cats of Google Analytics 3. Others position themselves as more privacy focused alternatives.

What follows is our top 10 UA alternatives in reverse order.

#10 Gauges

Gauges is a real time analytics tool that claims to be easy to use and understand. Every time a visitor views your site, the analytics are updated. The primary focus is visitor metrics.

Overall score: 35/100

Website: Gauges

Pros of Gauges

• Free tier so you can test it out before paying

Cons of Gauges

• Fairly expensive to use if you want more than what the free tier offers
• Much harder to install features compared to UA
• Little focus on privacy
• Low-quality reports
• No integrations with 3rd-party tools

Our conclusion about Gauges

We don’t recommend looking further into Gauges. From all the analytics tools we investigated, it has the lowest score.

#9 Clicky

Clicky is a hosted analytics tool that tracks the same metrics as other analytic tools, but it offers features that others don’t have. Its real time heatmaps are, for instance, useful to quickly understand which parts of your web page earn the most attention from your visitors.

Overall score: 55 /100

Website: Clicky.com

Pros of Clicky

• Real time heatmaps
• Backlink analysis
• Mobile compatibility
• Low pricing (starting at $10/month)
• Easy to install tracking code

Cons of Clicky

• Not privacy focused
• Lack of analytics features compared to UA
• Low-quality reports that look outdated
• Little integrations with other tools
• Rather steep learning curve

Our conclusion about Clicky

The real time heatmaps are probably the most powerful feature of Clicky. Compared to UA and other hosted analytic tools, it doesn’t impress us.

#8 Oribi

Oribi is a tool aiming to replace Google Analytics by providing insights and trends in one report. It was acquired by LinkedIn and at this moment, you cannot sign up for the tool. But we kept it in our list of UA alternatives because it certainly has a future.

Overall score: 55/100

Website: Oribi.io

Pros of Oribi

• Easy to install

Cons of Oribi

• Currently not available
• Unclear if LinkedIn is going to turn it into a tool for heavy LinkedIn advertisers, rather than a web analytics tool

Our conclusion about Oribi

We will keep an eye on the future of Oribi, but as far as it looks now, this tool is probably not your best option to replace UA.

#7 Simple Analytics

Simple Analytics has a clean design that makes navigating easy.

Overall score: 60 /100

Website: SimpleAnalytics.com

Pros of Simple Analytics

• Advocate for user data privacy
• You can email reports
• View of Tweets
• Bypass ad blockers
• Export data with an API
• Dark mode (for Apple computers)
• Satisfactory integrations with other tools

Cons of Simple Analytics

• Expensive
• No free tier, but they offer a free trial (21 days)
• Fewer features than UA

Our conclusion about Simple Analytics

The name Simple Analytics is a bit misleading. Navigating the tool is easy, but you need a lot of expertise to get started. Since it’s on the higher end of the pricing matrix, we would expect the reports to be of a better quality than they are now.

#6 Fathom Analytics

Fathom Analytics is built with privacy first in mind. It went the extra engineering and pioneering mile to comply with the complexity of GDPR, CCPA and CPRA regulations. Despite that, it tracks the most important metrics so you can optimize your marketing efforts.

Overall score: 66 /100

Website: UseFathom.com

Pros of Fathom Analytics

• Privacy first policy
• Bypassing ad blockers and respecting privacy
• Cookieless technology
• Easy to install
• Integrates with 3rd party tools

Cons of Fathom Analytics

• Expensive
• Less features than Universal Analytics

Our conclusion about Fathom Analytics

Fathom Analytics is your best option if you are looking for an analytics tool that’s truly privacy centric. The pricing is on the higher end and you only have access to the most vital website metrics.

#5 W3Counter

When you add W3Counter to your website, you can do a lot more than track your website visitors, the languages they speak, the devices they use, the customer journey to and on your website, etc. This analytics tool also offers widgets that can help you build an audience and promote sales.

Overall score: 66/100

Website: W3Counter.com

Pros of W3Counter

• Free tier
• Paid plans are affordable
• Easy to get started

Cons of W3Counter

• Limited data retention (30 days in the free version)
• Not transparent about privacy
• Limited features compared to UA
• Limited integrations with 3rd party tools

Our conclusion about W3Counter

W3Counter is more than an analytics tool. Combined with a free plan, it can be appealing for some website owners. But it is not the best alternative for UA. The lack of privacy focus and limited reports are its biggest disadvantages.

#4 Matomo Analytics

Matomo Analytics is basically a privacy friendly Universal Analytics alternative. The tool protects your data and privacy of your visitors. Nowadays, this is an enormous advantage to earn the trust of online customers.

Overall score: 69/100

Website: Matomo.org

Pros of Matomo Analytics

• Privacy focused
• 100% data ownership
• Easy to install as hosted tool

Cons of Matomo Analytics

• Pricey
• Less universal than UA
• Reports are visually not as good as UA
• Requires effort to get used to the tool
• Hard to install on your own server

Our conclusion about Matomo Analytics

Compared to UA, the biggest advantage of Matomo Analytics is its privacy focus. Besides being a hosted analytics tool, you can own 100% of the data when you install it on your own server. This requires, however, some technical expertise.

#3 Wix Analytics

Wix Analytics may come as a surprise to you. After all, it is a tool that is a part of the Wix platform. Unless you have a Wix website, you cannot use it. And yet, we included it in our list of hosted UA alternatives, because it has some serious resemblances with UA.

Overall score: 75/100

Website: Wix.com

Pros of Wix Analytics

• Actionable insights about your website
• Visitor behavior analysis
• Automatic integration (with Wix websites only)
• Key metrics in clear overview
• Excellent reporting qualities
• Privacy friendly

Cons of Wix Analytics

• Works only for Wix websites
• Unclear if integrations with 3rd party products is possible

Our conclusion about Wix Analytics

Although Wix Analytics is part of the Wix ecosystem, it scores high on our list of hosted UA alternatives. The reason for this is that it offers even non data driven website owners clear insights. However, switching your CMS (Content Management System) for the sake of an analytics tool alone is not something we would recommend.

#2 Piwik Pro Analytics Suite

Piwik Pro Analytics Suite resembles UA a lot. But it clearly outperforms UA when it comes to privacy and data security. You can optimize the customer journey where it was previously impossible and Piwik Pro gives you more flexibility to handle data privacy.

Overall score: 80 /100

Website: Piwik.pro

Pros of Piwik Pro

• Free version available
• Built-in cookie consent bar
• Integrations with third-party tools
• Easy to install
• Clear and clean reports

Cons of Piwik Pro

• Paid version required for big websites
• Smaller community than UA, so less documentation available

Our conclusion about Piwik Pro

Piwik Pro is the best hosted UA alternative that is not built by Google itself. It focuses on privacy. As far as installation, features and reporting are concerned, you will quickly get up and running when you are familiar with UA.

The biggest disadvantage is that for bigger sites, it’s not free.

#1 Google Analytics 4

Google Analytics 4 is your best hosted alternative for Universal Analytics. There are many reasons it got the highest score in our category of hosted analytics tools. And yet, as you can see below, it’s not a 100% perfect alternative.

Overall score: 86/100

Website: MarketingPlatform.Google.com

Pros of Google Analytics 4 compared to UA

• Complete understanding of visitors’ journey across devices and platforms
• Free forever web analytics tool
• Rather easy to install (with Google Tag Manager)
• Similar features as UA
• Google ads new features on the flow
• More privacy centric than UA
• GDPR compliant, unlike UA

Cons of Google Analytics 4 compared to UA

• Reports don’t look so good as in UA
• New tool, not documented as well as UA

Our conclusion about GA4 as an alternative for UA

Google Analytics 4 scored the best in the category of hosted UA alternatives. Since it is built by Google, you can assume that it will remain free for many years. GA4 is privacy focused, unlike its predecessor, GA3. It will take you time to get used to the new interface and reports, but Google improves the tool and expands it regularly with new features.

Bonus: How does UA compare to UA in our comparison?

Universal Analytics will stop collecting data on July 1st, 2023. Our aim is to look for the best alternative, based on objective criteria.

After all the hard work that went into our research, we were curious about how UA itself would score compared to itself. And this is the result:

Overall score: 92/100

Of course, no tool can beat itself when you compare its features, expertise needed, ease of installation, etc.

So where did it lose 8 points?

The biggest answer is the same as why Google will cease to develop, maintain and have it collect data: privacy.

And yes, it was about time that a web analytics tool caught up with technology.

Key takeaways about hosted UA alternatives

• Google Analytics Universal will stop working
• You need an alternative
• Hosted analytics tools are hard to compare, so we did the research for you and selected 10 alternatives for Universal Analytics
• The best hosted alternative for UA, based on objective criteria, is Google Analytics 4
• Piwik Pro is the best alternative if you want to move away from Google products
• If you have a Wix website, you are best served with its built-in analytics

If you are interested in how we came to this conclusion, I invite you to scroll down and have a look behind the scenes of our thorough Data Driven research.

Convinced to switch to GA4? This free guide will come in handy to set up GA4 correctly on your site.

5 enterprise analytics alternatives for GA 360

We included 5 enterprise analytics platforms in our UA alternatives research. This time, we evaluated their potential to serve as replacements for Universal Analytics 360. That’s the paid version of Google Analytics.

The pricing of enterprise analytics platforms can go up to 6 figures annually. Paying for a tool that has a free version may seem crazy.

Although that may be true for smaller websites, for corporations and big organizations, the reality looks different.

Data is gold. Putting it automatically at work is priceless.

You can find out what that means in the video below.

Jeff Sauer, founder of Data Driven, also guides you through the maze of advantages and disadvantages of 5 enterprise analytics tools. And he picks a winning platform… If you prefer reading, just scroll a bit further.

Follow us on YouTube to learn more about GA4.

#5 Woopra

The advanced analytics of Woopra go further than tracking everything your users do. The power of this platform is that it unifies data cross product, marketing, sales and support touch points.

In the reports, you can find answers to all your questions about customer journeys, trends, retention segmentation, etc. Besides, you can set up all kinds of triggers that will guide your users to boost your revenue.

Overall score: 55/100

Website: Woopra

Pros of Woopra

• +50 integrations
• Unify data
• Real time action with built-in triggers
• Advanced reports and insights

Cons of Woopra

• Expensive (starting at $349/month)
• Limited free trial
• Not privacy focused

Our conclusion about Woopra

Woopra is a rather expensive analytics platform.

In contrast to some other enterprise analytics platforms we selected, you can integrate it in popular content management systems, such as WordPress and Shopify.

Keep in mind that Woopra tracks to the individual level. That’s clearly going against the growing trend towards respecting the privacy of users.

#4 Marketo

Marketo is a marketing automation platform. The built-in analytics are extensive and some features are not available in other platforms, such as predictive analytics about user content preferences across campaigns and channels.

Marketo claims you can automatically attract buyers and nurture them with personalized campaigns. Once visitors are engaged, your sales team can step in and close the deal.

Overall score: 63/100

Website: Marketo

Pros of Marketo Analytics

• Part of the famous Adobe family
• Unique features
• Integration between marketing and sales

Cons of Marketo Analytics

• Only available within the Marketo marketing platform
• Expert level to install it properly
• Privacy: One-on-one tracking and measurement
• Pricey

Our conclusion about Marketo

Marketo is a robust marketing platform. If you are looking for an all-in-one solution with advanced analytics, this is a good choice. Marketo was acquired in 2018 by Adobe Analytics and that says a lot about the quality you can expect.

To profit from the magic of Marketo’s marketing automation features, you need Marketo analytics experts who can set up the platform properly.

#3 Google Analytics 4 360

GA4 360 is the successor to Google Universal Analytics 360, aka GA3 360. If all those different versions and names of Google Analytics products are confusing to you, this scheme will hopefully clear things out.

Google Universal Analytics 360 is tailored for the unique measurement needs of large enterprises and advanced organizations. Included in the paid plan are top-notch support and customizable scalable tools that unlock customer centric measurement across sites and apps.

The platform untangles the complexity of the entire lifecycle with the help of machine learning and advanced predictive analytics.

Overall score: 66/100

Website: Google Analytics 4 360

Pros of GA4 360

• Easy to understand reports
• Shareable reports
• Team collaboration
• Export with BigQuery (which you can also do in the free GA4 as explained here
• Connect with Business Intelligence and other enterprise analytics tools
• Less expensive than GA3 360

Cons of GA4 360

• Less developed than the free GA4 version
• Hard to install
• Experts required to implement it properly

Our conclusion about GA4 360

GA4 360 somehow disappoints us. At this moment, GA4 360 is lagging behind its free alternative GA4. Google will need to do some serious efforts to convince enterprises to invest their resources in GA4 360.

The future of Google's enterprise analytics platform is uncertain. It seems that all the cool GA 360 features, such as predictive metrics, will trickle down into the free GA4 version. For smaller websites, that could be a huge win.

#2 Adobe Analytics

We have two winners in the category of enterprise analytics platforms, so we ranked them in alphabetical order. Adobe Analytics is a part of the Adobe Experience Cloud. It tracks your users across your sites, apps and brand channels.

With the help of Artificial Intelligence and machine learning, the vast streams of web data are turned into actionable insights.

Overall score: 69/100

Website: Adobe Analytics

Pros of Adobe Analytics

• 360 degree customer view
• Data from multiple channels
• Integrations with other tools

Cons of Adobe Analytics

• No free trial
• Expensive
• Requires a consultant to implement it

Our conclusion about Adobe Analytics

Adobe Analytics is an award-winning platform, and that’s not a coincidence. Since it’s pricey and you need external help from experts, it clearly aims for the big players. In return for the investment, your team will have 360° insights into your customer’s digital journey

#1 HubSpot Marketing Analytics

The second winner of our ranking is HubSpot. The popular all-in-one inbound marketing platform has its own built-in analytics. The reports give you and your team deep insight into the performance of your marketing campaigns.

Key website metrics are linked to each of your marketing channels and that makes it a great platform for data driven marketers who focus on bringing in revenue.

Overall score: 69/100

Website: Hubspot

Pros of HubSpot Marketing Analytics

• Reasonably priced compared to other enterprise analytics tools
• Privacy focused
• Integration with other tools
• Works out of the box (within the HubSpot platform)

Cons of HubSpot Marketing Analytics

• Free trial limited to 7 days

Our conclusion about HubSpot Marketing Analytics

HubSpot Analytics is equally good as Adobe Analytics, but HubSpot offers both enterprises and small businesses a more affordable marketing solution. The analytics are a part of the content and lead management system and require little to no installation and configuration expertise.

Conclusion: What’s the best GA360 alternative platform for enterprises?

We compared 5 enterprise analytic solutions and concluded that the following 3 are the best ones, depending on your specific requirements.

1. GA4 360 is ideal if you like Google Analytics. The price has dropped compared to the previous version, but at this moment, so have the features. That may change in the future, but it’s risky to choose a paid platform that has not revealed its full potential yet.
2. Adobe Analytics is Google’s biggest competitor in the field of enterprise analytics. It has proven its value and did not shake up analytics as much as GA4 has done. Adobe Analytics is a safe choice for organizations and businesses that deal with tons of data.
3. HubSpot Analytics is included in the popular all-in-one marketing platform, equipped with acronyms that please the ears of digital marketers. SEO, CRM, CMS, inbound leads, it’s all there. If you want more data, you can integrate GA4.

We sincerely hope our research and ranking will help you choose the best enterprise analytics platform. If you want to find out how Jeff came up with this list and ranking, you can watch the video in this section.

Searching for an alternative tool for Google Analytics Universals is easier said than done. Where do you start your research? How do you even compare analytics tools objectively? Which features matter most to your business? Luckily, you can skip this time-consuming step. Jeff Sauer and his Data Driven team did the research for you.

In the video and article, you will discover how we selected and ranked 42 Universal Analytics alternative tools.

Researching Google Universal Alternatives

If you prefer reading, you can continue below the video.

Follow us on YouTube to learn more about GA4.

Why look for a GA Universal alternative, anyway?

Switching from Google Analytics Universal is not an actual choice you can make. After 15 years, the popular web analytics tool will stop collecting data. On the 1st of July 2023, Google will replace UA with GA4.

This is not an automatic transition. You need to install GA4 or let an expert do it for you.

Our free guide will help you do this effortlessly.

Ultimatums put pressure on your shoulders. But they also force you to reflect. And that’s not a bad thing.

Replacing a business critical tool, such as UA, is not a typical daily agenda item in your organization. It requires serious thinking before taking the final strategic decision.

This is exactly what Jeff and our team did with the help of two peer data experts.

The result?

An exquisite selection of 42 GA alternatives.

That’s still a lot to choose from, so we will gradually narrow it down during our search for the ultimate question of life, the universe and… analytics.

Follow us on YouTube and join us on an exciting adventure through a Galaxy of Tools with Jeff as your guide…

Selecting 42 alternative tools for GA

What happens when you put a team of data experts together?

There is a high probability you thought this was the opening line for a joke.

But as I mentioned above, this was a serious research to find ultimate answers.

The project kicked off with a discussion between Jeff, Fred Pike and Ahmad Kanani about the very definition of “UA alternative”.

• Does the tool need to have the same features as Google Analytics?
• Will we include or exclude tools that have other features than UA?
• Can we consider a data marketing suite as a true alternative for GA?
• Do we need to take past and future possibilities of the tools into consideration?

In the end, we selected tools on a broad basis.

Although UA is still breathing data into your organization, we have already said goodbye to Universal Analytics.

For sure, we and many others will miss it and that’s not only because it’s a free web analytics tool…

7 key features of Universal Google Analytics

In our search for the ultimate UA replacement, we looked at 7 less obvious features of Universal Analytics.

As a business owner, you may not be aware of their existence, let alone their importance. And that’s fine.

You don’t need to know what a carburetor is (or does) to drive a car from A to B.

As part of our mission to help you steer your organization in the right data direction, we looked under the hood before short-listing the UA alternatives.

GA as Business strategy tool

Although Google Analytics Universal is a web analytics tool, many companies use it as a Business Intelligence (BI) tool.

There is, however, a tremendous difference between BI and web analytics tools.

Business strategy software must be able to accommodate your business strategy and not the other way around.

Adapting your strategy to what you can measure online with a tool is a completely different approach than outlining a strategy first and then trying to implement it in the software.

Universal Analytics was so easy that it tempted users to make vital decisions based on reports about, for instance, bounce rates and traffic sources.

You are not to blame. Nor is UA.

Besides, the past doesn’t last.

During our research, we filtered out tools that can’t bend to your business strategy.

Data collection

Data collection is at the heart of analytics tools.

A data driven mindset outperforms gut feelings in 99.99% of the cases. (See what I did here?)

As a data analyst, digital marketer or website owner, you want to make decisions based on reliable data.

That’s why we raised these questions:

• Is it hard for you, a user, to collect data with this particular tool?
• How is the data inserted in the tool? JavaScript tracking code, server-side data, imported from other sources, or directly from the analytics tool?

Some of the included UA alternative candidates don’t rely on JavaScript collection and some can even do the analysis for you.

If you are familiar with search engine optimization (SEO) tools, you can picture what that means. No sign up needed and yet, you can access reports with a thorough analysis of your website.

Data storage

Your collected data needs to be stored somewhere and you need to be able to retrieve it, as is the case with Universal Analytics.

Unlike many SEO tools, business intelligence suites and dashboard tools don’t have their own data storage. They pull data from other sources.

Although raw data is the basis for a reliable business analysis, it is hard to draw conclusions from it.

This leads us to the next UA feature.

Data processing and transformation

Data becomes valuable to your business the moment it is being processed and transformed into reports with, for instance, diagrams and pie charts.

You can drink raw eggs and milk and eat some flour, but that’s a different experience than eating pancakes.

The same goes for data.

In its purest form, you cannot digest it.

Data exploration

Exploring data means you can adjust reports and presentations to your needs. Altering the date range of an analytics report is a simple example.

Both humans and computers can do explorations. Although GA and other analytics tools are equipped with Artificial Intelligence (AI) capabilities, we are still in the early stages.

Building AI on top of core elements to make automatic explorations for you will take more time. However, it is a vital criterion when selecting an alternative for Universal Analytics.

Our list contains some open source systems that give you access to BigQuery like Google Analytics 4. This allows you to export tons of data and run it through an external AI tool that gives you the business insights you may need.

Data visualization

Business intelligence tools excel at presenting your data visually attractively.

Admit it, it’s also really cool to spend some time in Tableau, Klipfolio or Data Studio.

In our comprehensive list of UA alternatives, we included a couple of free and inexpensive visualization tools.

You can use them in combination with GA4, or an open source analytics tool that allows you to export your data and compose visually impressive reports.

Access control

Controlling who has access to your data and analytics tool is important for a couple of reasons. Security and privacy are the most obvious ones.

But you also don’t want to overwhelm your team or customers with data they don’t need.

Access control is a more important criterion for enterprises than for small businesses.

During our research, we found out that not a single tool is perfect in this respect. Universal Analytics was not either.

This is an enormous opportunity for developers of analytic tools.

Can Universal Analytics be replaced with 1 tool?

For now, the best alternative for Universal Google Analytics is to string together multiple different systems, like you already probably did with UA and Data Studio.

There are many more opportunities out there to take your collected and stored data and run it through AI reporting and visualization tools.

Instead of choosing (and limiting yourself) to one tool, composing a data analytics stack may be the ideal way to move your business forward.

That was no longer the case with Universal Analytics. It stuck in the 2005 era because of the infrastructure choices.

Privacy, lightweight code and a minimalist approach towards data collection have become more important.

Times have changed.

That will never change.

Now is a good time for a Universal Analytics phaseout.

With the right analytics system, the right analyzing system, the right exploration and visualization system, your business can jump light-years ahead.

Now you know how we selected the players for the big UA Alternative League, it’s time to explain our scoreboard.

Scoring criteria for UA alternatives

Which analytics tool resembles Universal Analytics the most? Which tool is the best alternative for UA within your organization?

The game had begun.

But it had to be fair play.

That’s why we ranked the 42 tools based on the total scores spread over 6 categories.

Pricing

Google Analytics Universal is free. It’s hard to beat that.

We included paid analytic tools and then assigned a score, depending on whether they were expensive, cheap or free.

Installation analytic tool

Do you remember how easy it was to install Universal Analytics? Although it is a one time process, it can be an immense burden.

That’s why we also paid attention to questions like

• Is the web analytics tool easy to set up?
• Can you implement it with a code and tag management system?
• Is it technically complicated?

Privacy

The GDPR, cookies, respecting the privacy of consumers. When you select an alternative for UA, this is also a key element you need to consider.

• Is the BI tool built with privacy first in mind?
• Does the software company mention privacy on its website?
• Is the software publisher compliant with e.g. the GDPR?

Integrations

The days of all-in-one analytic solutions are gone. For a tool to stand a chance in the competitive analytics industry, it must be able to connect with other tools.

• Can it be integrated with other tools?
• How many integrations are possible?
• Are these easy or hard to set up?

Report presentation quality

You want to impress your manager, customers, the CEO, and stakeholders. Clear and beautiful data reports are the easiest way to achieve this.

• Are the reports enterprise level data visualizations?
• Or basic?
• Or worse: ugly and confusing?

User expertise

Switching from UA to any other alternative will require patience and time. How much? This will partially depend on the tool.

• Is it intuitive for new users?
• How steep is the learning curve?

And the winner is?

The best way to prepare your business for the future of analytics is to incorporate multiple best-in-class tools on top of the groundwork that was laid by Google in universal Analytics.

If you are curious about the ultimate winner and the detailed analysis of every tool from our list, you can subscribe to our YouTube Channel.

Key takeaways: looking for UA alternatives

Google Analytics Universal will stop working, and your organization needs an alternative.

A better approach than picking a tool blindly, is comparing different analytics tools. Alas, a fair and deep investigation requires precious resources from your team.

To help you save time, we selected 42 plausible alternatives for UA, based on 7 criteria for business intelligence tools. The tools needed to be able to adapt to your business strategy. Other features are data collection, storage, processing, exploration, visualization and access control.

To rank the tools, we gave them a score for pricing, ease of installation and use, privacy, connectivity with external tools and the quality of report presentations.

No tool can replace UA perfectly. And that is not even needed.

UA itself was hopelessly outdated.

Today, your best option is to build an analytics data stack and combine several tools with each other.

Final note

Thank you for being here. We sincerely hope our deep research will help you find the best possible alternative for UA.

Thank you, Fred Pike and Ahmad Kanani from www.siavak.com for your valuable contributions.