The Data Driven Blog
The Data Driven blog is packed with fresh, unique content that ties together the why, the how and the when behind tried and true digital marketing techniques and strategies.
Feel free to pick through our latest posts… or feed your favorite marketing curiosity by following along with one of our in-depth guides.
Google Tag Manager vs Google Analytics – Which tool to use?
Google Tag Manager or Google Analytics? You’re not the only earthling wondering which tool you need to achieve what…
Filter Internal Traffic in GA4 – More Valuable Data
Data in Google Analytics 4 from visits of your employees or colleagues can lead to crappy conclusions and disastrous…
How to learn Google Analytics 4? Beginner to expert
Learning Google Analytics is a smart investment for your career or business. But how do you go from zero…
How to access Google Analytics without Gmail? (2 options)
You can access Google Analytics with any email address, provided it is linked to a Google Account. That doesn’t…
Google Analytics 4 real time report not working – (Fixed)
If you don’t see real-time data in Google Analytics 4, something is obviously not right. We listed the 5…
Is Google Analytics location data accurate?
Google Analytics location data is important to analyze the performance of your organic and paid campaigns. As for all…
Understanding The Google Analytics 4 Realtime Report
The Realtime report contains the most intuitive section of GA4. Although the real-time data is limited, the report can…
Why is Google ending Universal Analytics?
The announcement of Google to sunset Universal Analytics in 2023 caused an earthquake in the digital marketing landscape. Emotions…
Organic search traffic in Google Analytics 4 – The Complete Guide
Do you know how many people visited your website after doing a search? GA4 makes it easy to find…
Why is Google Analytics not working? (3 Main Reasons)
As other software, Google Analytics 4 is prone to errors. You can categorize these as 3 main issues. For…
How to set up Google Analytics 4? (Checklist)
Setting up Google Analytics 4 with our checklist prevents you from missing vital steps and data later down the…
5 ways to practice Google Analytics without a website
From a technical point of view, there is only 1 way to practice Google Analytics without a website or…
How to check if a site has Google Analytics? [6 ways]
There are many ways to check if a site has Google Analytics installed. Depending on the reason you want…
Custom events in Google Analytics 4 – The Beginner’s guide
Custom events in Google Analytics are a powerful way to track what is important for your business. In reality,…
How often does Google Analytics update? Delay or real-time
The 24-48 hour delay for data to show up in Google Analytics is due to the time to process…
Is Google Analytics hard to learn? – From beginner to expert
Learning Google Analytics is difficult. Although it’s the most popular web analytics tool, many users lack the knowledge to…
Google Analytics 4 Attribution – Beginner’s Guide
Which channels, ads, clicks etc. lead visitors who convert to your website? The answer depends on the attribution model….
Google Analytics 4 annotations – Add context to your data
Annotations are missing in Google Analytics 4. Although this may change, your only option now is to use a…
Best Practices for GA4 – Advice from 13 Experts
We asked 13 Google Analytics 4 experts to share their best practices advice. We received some golden tips about…
Is The Google Analytics 4 Certification Worth It?
Google created an exam to get officially certified for Google Analytics 4. Although that’s good news, it also raises…
How to track downloads in Google Analytics 4? – 2023 Guide
Tracking downloads of files on your website is much easier in Google Analytics 4 than it was in Universal…
