The Data Driven Blog
The Data Driven blog is packed with fresh, unique content that ties together the why, the how and the when behind tried and true digital marketing techniques and strategies.
Feel free to pick through our latest posts… or feed your favorite marketing curiosity by following along with one of our in-depth guides.
Why is Google Analytics not working? (3 Main Reasons)
As other software, Google Analytics 4 is prone to errors. You can categorize these as 3 main issues. For…
How to set up Google Analytics 4? (Checklist)
Setting up Google Analytics 4 with our checklist prevents you from missing vital steps and data later down the…
5 ways to practice Google Analytics without a website
From a technical point of view, there is only 1 way to practice Google Analytics without a website or…
How to check if a site has Google Analytics? [6 ways]
There are many ways to check if a site has Google Analytics installed. Depending on the reason you want…
Custom events in Google Analytics 4 – The Beginner’s guide
Custom events in Google Analytics are a powerful way to track what is important for your business. In reality,…
How often does Google Analytics update? Delay or real-time
The 24-48 hour delay for data to show up in Google Analytics is due to the time to process…
Is Google Analytics hard to learn? – From beginner to expert
Learning Google Analytics is difficult. Although it’s the most popular web analytics tool, many users lack the knowledge to…
Google Analytics 4 Attribution – Beginner’s Guide
ATTRIBUTION MODEL How do you want to attribute conversions in your account? You can finally set an account-wide attribution…
Google Analytics 4 annotations – Add context to your data
Annotations are missing in Google Analytics 4. Although this may change, your only option now is to use a…
Best Practices for GA4 – Advice from 13 Experts
We asked 13 Google Analytics 4 experts to share their best practices advice. We received some golden tips about…
Is The Google Analytics 4 Certification Worth It?
Google created an exam to get officially certified for Google Analytics 4. Although that’s good news, it also raises…
How to track downloads in Google Analytics 4? – 2023 Guide
Tracking downloads of files on your website is much easier in Google Analytics 4 than it was in Universal…
How to downgrade Google Analytics 4? [5 steps]
Downgrading Google Analytics 4 to Universal Analytics takes 5 steps only. If you don’t have time to learn GA4,…
Google Analytics 4 Site Speed – Fixes & Alternatives
Google Analytics 4 doesn’t have site speed reports, unlike Universal Analytics. Since speed is a ranking signal in Google,…
Google Analytics Migration [10 Steps to Success]
Switching from Universal Analytics to Google Analytics 4 is tough. The data-model and interface of the new Google Analytics…
Understanding the Advertising Workspace in Google Analytics 4
The advertising workspace takes a prominent space in the Google Analytics 4 menu. That’s not a coincidence. GA4 is…
Google Analytics 4 Referral Traffic – The Complete Guide
Which websites generate traffic to yours? The Google Analytics 4 referral traffic report has the answer. Follow this guide…
How To Use Google Analytics 4 With Squarespace
Although Squarespace has its own analytics tool, it is an excellent idea to use Google Analytics 4 as a…
Custom Alerts in Google Analytics 4 – The Complete Guide
In Google Analytics 4, Custom Alerts are called Custom Insights. The new name is much more than a cosmetic…
Google Analytics 4 Click Tracking – The Beginners’ Guide
Clicks on buttons and links drive your website visitors closer to the destination you have in mind. However, if…
Content Grouping in GA4: Beginner’s Guide
Content grouping in Google Analytics 4 is a powerful way to organize and analyze the performance of topic clusters…
