The Data Driven Blog
The Data Driven blog is packed with fresh, unique content that ties together the why, the how and the when behind tried and true digital marketing techniques and strategies.
Feel free to pick through our latest posts… or feed your favorite marketing curiosity by following along with one of our in-depth guides.
How to track downloads in Google Analytics 4? – 2023 Guide
Tracking downloads of files on your website is much easier in Google Analytics 4 than it was in Universal…
How to downgrade Google Analytics 4? [5 steps]
Downgrading Google Analytics 4 to Universal Analytics takes 5 steps only. If you don’t have time to learn GA4,…
Google Analytics 4 Site Speed – Fixes & Alternatives
Google Analytics 4 doesn’t have site speed reports, unlike Universal Analytics. Since speed is a ranking signal in Google,…
Google Analytics Migration [10 Steps to Success]
Switching from Universal Analytics to Google Analytics 4 is tough. The data-model and interface of the new Google Analytics…
Understanding the Advertising Workspace in Google Analytics 4
The advertising workspace takes a prominent space in the Google Analytics 4 menu. That’s not a coincidence. GA4 is…
Google Analytics 4 Referral Traffic – The Complete Guide
Which websites generate traffic to yours? The Google Analytics 4 referral traffic report has the answer. Follow this guide…
How To Use Google Analytics 4 With Squarespace
Although Squarespace has its own analytics tool, it is an excellent idea to use Google Analytics 4 as a…
Custom Alerts in Google Analytics 4 – The Complete Guide
In Google Analytics 4, Custom Alerts are called Custom Insights. The new name is much more than a cosmetic…
Google Analytics 4 Click Tracking – The Beginners’ Guide
Clicks on buttons and links drive your website visitors closer to the destination you have in mind. However, if…
Content Grouping in GA4: Beginner’s Guide
Content grouping in Google Analytics 4 is a powerful way to organize and analyze the performance of topic clusters…
Data Sampling in GA4 – Good News for Heavy Traffic Sites?
Did you know that data sampling in Google Analytics 4 is far less common than in Universal Analytics? Sampling…
Predictive Metrics in GA4 – The Future of Analytics?
The introduction of predictive metrics in Google Analytics 4 is a huge game changer for digital marketers. Instead of…
Best Google Analytics Alternatives (Updated 2023)
Note: This post is currently in progress and will be updated weekly as we continue to review all possible…
The Segment Overlap Report in GA4 [+ Examples]
With the segment overlap report in Google Analytics 4, you can quickly visualize user groups as a Venn diagram….
Predictive Audiences in GA 4 [Quick Start with 7 FAQ]
Predictive audiences are an exciting new feature of Google Analytics 4. The automatically composed audience segments give you a…
Sell Migration to GA4 Services with Confidence (and This Free Manual)
GA4 is a once in a decade opportunity for data service providers. You can make money by selling GA…
How To Sell GA4 To Your Organization Or Clients? [Overcome These 10 Objections]
Google Analytics 4 is rather new. As with any other change in technology, it is subject to resistance and…
How to Connect Google Search Console to Google Analytics 4? [Unlock 2 Reports]
Connecting Google Search Console to Google Analytics 4 is easy. It’s also a smart move from a data collection…
Google Search Console vs Google Analytics 4: Which Tool is Best for You?
Google Search Console and Google Analytics 4 are both free tools that measure the performance of your website. GSC…
Scroll Depth Tracking In Google Analytics 4
Scroll depth in Google Analytics 4 shows you how far your visitors scrolled on a web page. It’s rather…
1st VS 3rd Party Cookies Explained (The Real Cookie Problem)
No browser cookies, no marketing party and… no privacy issues. At least, that’s the impression you may get from…
