The Data Driven Blog
The Data Driven blog is packed with fresh, unique content that ties together the why, the how and the when behind tried and true digital marketing techniques and strategies.
Feel free to pick through our latest posts… or feed your favorite marketing curiosity by following along with one of our in-depth guides.
How To Sell GA4 To Your Organization Or Clients? [Overcome These 10 Objections]
Google Analytics 4 is rather new. As with any other change in technology, it is subject to resistance and…
How to Connect Google Search Console to Google Analytics 4? [Unlock 2 Reports]
SEARCH CONSOLE LINKING View your search data inside GA4 VIEW THE PERIODIC TABLE OF GOOGLE ANALYTICS 4 Connecting Google…
Google Search Console vs Google Analytics 4: Which Tool is Best for You?
Google Search Console and Google Analytics 4 are both free tools that measure the performance of your website. GSC…
Scroll Depth Tracking In Google Analytics 4
Scroll depth in Google Analytics 4 shows you how far your visitors scrolled on a web page. It’s rather…
1st VS 3rd Party Cookies Explained (The Real Cookie Problem)
No browser cookies, no marketing party and… no privacy issues. At least, that’s the impression you may get from…
The User Lifetime Report in Google Analytics 4 [Beginner’s Guide]
The user lifetime report in Google Analytics 4 offers exciting new possibilities to learn more about how visitors have…
Data Driven U Is Looking For Marketing and Analytics Experts
Content is everything. Some people will even tell you that it's the most important thing you can produce for…
Where should the Google Analytics 4 tracking code be placed?
You need to add tracking code to your site for Google Analytics 4 to work. Google gives simple instructions…
The Data-Driven Marketer Formula
Previously, I shared my 7-Step Advertiser Formula to help those of you who want to become great digital advertisers. Today,…
The 7-Step Advertising Formula
One of our DDU Experts, Ryan Thwaites, helped me put together a Masterclass on Google Ads Editor… (And by…
Calculated Metrics in Google Analytics
Using Google Analytics straight out of the box gives you a lot of options, but it can…
Active Users in Google Analytics 4
Understanding your user behavior is a cornerstone of data analysis in Google Analytics. But, there are a lot of…
How To Master Black Friday Marketing In An iOS14.5 World
This is an excerpt of a masterclass presented by Duane Brown, Founder & Head of Strategy at Take Some…
Recommended Events in Google Analytics 4
Google Analytics 4 is a whole new beast, and one of the big changes between this version and previous…
Google Analytics Goals Not Working (And How To Fix Them)
Note: If you're looking for more information on issues within Google Analytics 4, check out our post…
How to Delete an Account, Property, View, or Data Stream in Google Analytics
Do you need to clean up your Google Analytics experience? If so, you’ve come to the right…
Google Analytics 4 Measurement ID
Setting up your new Google Analytics 4 property requires quite a few steps. From creating your property to enabling…
Ask The Experts: What’s Lacking in GA4?
Google Analytics 4 has impressed and fascinated our team at Data Driven. The changes that came along with GA4…
How to Use Google Ads Editor
This is an excerpt of a masterclass presented by Ryan Thwaites, Professional Freelancer at Lantern Room. Connect with Ryan…
Email Reports in Google Analytics 4
Google Analytics can be the most helpful tool you have. It’s how you get all the most important data…
Where Is My Behavior Flow Report in Google Analytics 4?
Where is the behavior flow report in Google Analytics 4? GA4 doesn’t have a behavior flow report. Instead, you…
