The Data Driven Blog
The Data Driven blog is packed with fresh, unique content that ties together the why, the how and the when behind tried and true digital marketing techniques and strategies.
Feel free to pick through our latest posts… or feed your favorite marketing curiosity by following along with one of our in-depth guides.
The Marketing Hourglass: Rethinking the Customer Journey with John Jantsch
This is an excerpt of a masterclass presented by John Jantsch, Founder of Duct Tape Marketing. Connect with John…
Header or Footer? Where to Put Your Google Analytics Tracking Code
Note: If you're looking for information specific to Google Analytics 4 tracking code placement, refer to this…
Understanding Custom Dimensions in Google Analytics 4
Custom Dimensions Make use of GA4's generous number of custom dimensions view the periodic table of Google analytics 4…
Cross-Domain Tracking in Google Analytics 4
Accurately tracking your user’s journey is the most important part of data collection in Google Analytics. But if you…
Everything You Need to Know About Machine Learning in Google Analytics 4
All around we’re hearing buzz about machine learning. In a world seeking to balance privacy with insight, machine learning…
Understanding Exploration Templates in Google Analytics 4
Exploration TemplatesBuild powerful analysis models in a few clicksview the periodic table of Google analytics 4Google Analytics 4 has…
Using the Google Analytics 4 Setup Assistant
Setup AssistantThe best way to get started with GA4view the periodic table of Google analytics 4If you’ve been using…
Understanding Debug View in Google Analytics 4
DebugView The best feature in GA4, hands down! view the periodic table of Google analytics 4 One of…
Understanding Data Deletion Requests in Google Analytics 4
Data Deletion Requests You can now (finally) delete data from Google Analytics! view the periodic table of Google analytics…
How to Use Data Import in Google Analytics 4
Data Import Import your offline data into Google Analytics view the periodic table of Google analytics 4 Data…
UA: Account in Google Analytics
User ManagementWho can access your account?view the periodic table of Google analytics 4We're talking about account in Google Analytics…
Tracking In-App Purchases in Google Analytics 4
In-app Purchases App economy all-star? Learn how many people are buying within your apps! view the periodic table of…
Understanding Google Analytics 4 Exploration Reports
Exploration Hub Explore your Google Analytics data in new and beautiful ways view the periodic table of Google analytics…
Dg: Demographics Report in Google Analytics
DemographicsGet to know your visitors better while respecting privacyview the periodic table of Google analytics 4Today, we talk about…
How to Use Automated Insights in Google Analytics 4
Automated InsightsWhile you were out… this happenedview the periodic table of Google analytics 4Your automated insights report is an…
Aq: Acquisition Reports in Google Analytics
AcquisitionHow are you acquiring users and traffic to your site?view the periodic table of Google analytics 4Today, we talk…
How to Use Podcast Guest Appearances to Win More B2B Sales
This is an excerpt of a masterclass presented by Dana Lindahl, Founder at Legendary Podcasts. Connect with Dana on…
Should Email Marketers Be Worried About Apple’s iOS15?
In early June, Apple announced its new privacy protections in iOS 15, iPadOS 15, macOS Monterey, and watchOS8, stating…
How to Use The Monetization Report in Google Analytics 4
Monetization How does your site make money? view the periodic table of Google analytics 4 The monetization report…
How To Get Clean Data In Google Analytics 4
Clean Data The quest for clean data is never-ending, but got a lot easier in GA4 view the periodic…
Understanding the Events Report In Google Analytics 4
Events Report Everything in GA4 is an event, but the events reports have special meaning! view the periodic table…
