The Data Driven Blog
The Data Driven blog is packed with fresh, unique content that ties together the why, the how and the when behind tried and true digital marketing techniques and strategies.
Feel free to pick through our latest posts… or feed your favorite marketing curiosity by following along with one of our in-depth guides.
Tracking In-App Purchases in Google Analytics 4
IN-APP PURCHASES App economy all-star? Learn how many people are buying within your apps! VIEW THE PERIODIC TABLE OF…
Understanding Google Analytics 4 Exploration Reports
EXPLORATION HUB Your Explore your Google Analytics data in new and beautiful ways VIEW THE PERIODIC TABLE OF GOOGLE…
Dg: Demographics Report in Google Analytics
DEMOGRAPHICS Get to know your visitors better while respecting privacy VIEW THE PERIODIC TABLE OF GOOGLE ANALYTICS 4 Today,…
How to Use Automated Insights in Google Analytics 4
AUTOMATED INSIGHTS While you were out… this happened VIEW THE PERIODIC TABLE OF GOOGLE ANALYTICS 4 Your automated insights…
Aq: Acquisition Reports in Google Analytics
ACQUISITION How are you acquiring users and traffic to your site? VIEW THE PERIODIC TABLE OF GOOGLE ANALYTICS 4…
How to Use Podcast Guest Appearances to Win More B2B Sales
This is an excerpt of a masterclass presented by Dana Lindahl, Founder at Legendary Podcasts. Connect with Dana on…
Should Email Marketers Be Worried About Apple’s iOS15?
In early June, Apple announced its new privacy protections in iOS 15, iPadOS 15, macOS Monterey, and watchOS8, stating…
How to Use The Monetization Report in Google Analytics 4
MONETIZATION How does your site make money? VIEW THE PERIODIC TABLE OF GOOGLE ANALYTICS 4 The monetization report is…
How To Get Clean Data In Google Analytics 4
CLEAN DATA The quest for clean data is neverending, but got a lot easier in GA4 VIEW THE PERIODIC…
Understanding the Events Report In Google Analytics 4
EVENTS REPORT Everything in GA4 is an event, but the events reports have special meaning! VIEW THE PERIODIC TABLE…
How to Automate Lead Nurture in 4 Easy Steps
This is an excerpt of a masterclass presented by Chase Buckner, Director of Content & Education at HighLevel. Connect…
Understanding Reporting Identity in Google Analytics 4
REPORTING IDENTITY Do you want to report by device or consolidate users? VIEW THE PERIODIC TABLE OF GOOGLE ANALYTICS…
Our Favorite Tips and Tools for Troubleshooting GA and GTM Issues
This is an excerpt of a masterclass presented by Fred Pike, Managing Director and GA/GTM Practice Lead at Northwoods…
How to Use The Pages and Screens Report in Google Analytics 4
PAGES AND SCREENS What are they looking at on your site? VIEW THE PERIODIC TABLE OF GOOGLE ANALYTICS 4…
How to Get Predictable Results with Facebook Advertising Using Machine Learning
This is an excerpt of a masterclass presented by Veena Gandhi, Director at Digital Street AU. Connect with Veena…
How to Use the Traffic Acquisition Report in Google Analytics 4
TRAFFIC ACQUISITION Where you can learn about your website traffic sources VIEW THE PERIODIC TABLE OF GOOGLE ANALYTICS 4…
Using The Funnel Analysis Report in Google Analytics 4
FUNNELS Customize your funnels to the greatest extent possible VIEW THE PERIODIC TABLE OF GOOGLE ANALYTICS 4 Following your…
How to Use The Tech Report in Google Analytics 4
TECH Understand the details of your users and their browsers VIEW THE PERIODIC TABLE OF GOOGLE ANALYTICS 4 Understanding…
Understanding Product-Led vs Sales-Led Growth
This is an excerpt of a masterclass presented by Wesley Bush, CEO at ProductLed. Connect with Wesley on LinkedIn,…
How Does Cookie-Less Tracking Work in Google Analytics 4
There are so many changes that come along with Google Analytics 4. From relatively small things like the…
What Does Direct/None Mean in Google Analytics 4?
Understanding the source of your traffic means a lot to data analysis in Google Analytics. When you know where…
