The Data Driven Blog
The Data Driven blog is packed with fresh, unique content that ties together the why, the how and the when behind tried and true digital marketing techniques and strategies.
Feel free to pick through our latest posts… or feed your favorite marketing curiosity by following along with one of our in-depth guides.
5 Steps to Identify Good Clients
When you have new leads coming in from your website or CRM, or from recommendations, how do you deal…
Introducing the SMASH model – 5 Simple Steps to Business Success
I developed the SMASH model to help service providers set themselves up for success and avoid some of the…
Are marketers using GA4 yet? We surveyed 460 to find out
Google Analytics 4 rolled out in October 2020, and ever since, early adopters have been diving deep into the…
How to Provide Server-Side Tracking as a Service Model
This is an excerpt of a masterclass presented by Simo Ahava, Partner at 8-bit Sheep and Co-Founder at Simmer….
Content Marketing Planning Template [Download]
Building an effective content strategy isn’t as easy as it sounds. Even if you already have plenty of great…
Why a Content Marketing Brief is an Important Part of Your Content Strategy
This is an overview of a Data Driven Insiders resource. For every piece of content you create as part…
Can I Delete Goals in Google Analytics?
If you’re looking to delete your goals in Google Analytics, you’re going to be a little frustrated….
Content Marketing Dashboard
This is an overview of a Data Driven Insiders resource. Here at Data Driven, we’re always looking for ways…
6 Things You Can Do Now to Prepare for iOS14 as a Facebook Marketer
This is an excerpt of a masterclass presented by Veena Gandhi, Director at Digital Street AU. Connect with Veena…
Where Are My Views in Google Analytics 4?
If you’re just getting started with your Google Analytics 4 property, you probably went to set up…
Understanding Audiences in Google Analytics 4
AUDIENCES Create groups of similar website visitors into audiences for deep analysis (replaces advanced segments) VIEW THE PERIODIC TABLE…
Features and Benefits of Server-Side GTM
This is an excerpt of a masterclass presented by Simo Ahava, Partner at 8-bit Sheep and Co-Founder at Simmer….
Data Driven Advertising in a Privacy-Centric World
This is an excerpt of a masterclass presented by Jeff Sauer and Logan Mastrianna. You might have noticed some…
Understanding Data Streams in Google Analytics 4
DATA STREAMS Pull data from your website and apps directly into GA4 with streams VIEW THE PERIODIC TABLE OF…
Everything You Need to Know About Google Analytics 4 Engagement Rate
ENGAGEMENT Are your visitors 10 second wonders or long haulers? VIEW THE PERIODIC TABLE OF GOOGLE ANALYTICS 4 With…
Understanding Entrances in Google Analytics
Today, we’re going to discuss entrances, and talk about why they matter to your data analysis. So…
GA4: The Next Generation of Google Analytics
This is an excerpt of a masterclass presented by Charles Farina, Head of Innovation at Adswerve. Connect with Charles…
Google Analytics Accounts, Properties, and Views Explained
PROPERTY SETTINGS Settings that are tied to your unique web property VIEW THE PERIODIC TABLE OF GOOGLE ANALYTICS 4…
Google Analytics Filter Not Working? (Here’s How To Fix It)
DATA FILTERS Modify and clean your data before it enters your account VIEW THE PERIODIC TABLE OF GOOGLE ANALYTICS…
Google Analytics Network & Service Provider Not Set (What To Do About It)
If you’ve landed here, you’re probably a little confused and maybe even disappointed about some recent changes…
Google Analytics 4 Bounce Rate (+ 2 Alternative Metrics)
Google Analytics 4 has demoted a metric many marketers got used to and sometimes were too obsessed with: bounce…
