The Data Driven Blog
The Data Driven blog is packed with fresh, unique content that ties together the why, the how and the when behind tried and true digital marketing techniques and strategies.
Feel free to pick through our latest posts… or feed your favorite marketing curiosity by following along with one of our in-depth guides.
Facebook Ads Lead Generation Reporting in Google Data Studio
Today, I want to share one of my favorite new creations with you – My Facebook Ads Leads Performance…
Can a Google Analytics Certification help your career?
Thinking it's time to earn that prestigious Google Analytics certification? Well, before you spend a lot of time studying,…
7 “Must Have” Google Tag Manager Tracking Tags
As you're probably aware, Google Tag Manager (GTM) simplifies the often difficult (but necessary) task of adding tracking tags…
Should You Advertise on Branded Keywords?
Today we're discussing one of the most common arguments in search advertising: branded keywords. Should you or should you…
Google Tag Manager for your WordPress site – The 5-minute Guide
When it comes to managing your WordPress website, Google Tag Manager (GTM) should be one of your go-to tools….
2020 Google Shopping Ads Guide [and Budget Calculator]
What are Google Shopping Ads? They are the automatic product listings ads you see come up at the VERY…
How to Create Facebook Ads That Engage Your Audience
You're all set to start advertising on Facebook. You have your budget in place. And you're ready to start…
The 2020 Facebook Retargeting Guide and Cheatsheet
What’s that? You want to maximize your ROI from advertising on Facebook? Well, you've come to the right place….
Dynamic Search Ads – How, When, and Why You should use DSA
If you’re a hard-line SKAG (single-keyword ad group) building Google marketer, then Dynamic Search Ads might scare the pants…
We Analyzed 10,103 Facebook Ads from top FB advertisers. Here’s what we Discovered About Ad Trends for 2020
At its core, Facebook is a content-driven platform. Facebook's goal is to show it's users the most interesting and…
How to Calculate Your Facebook Ads Budget
We've all seen the hype around Facebook Ads. Success stories. Horror stories. We've been peppered with ads showing a…
7 Plug-and-Play Google Data Studio Templates
Do you know what I love most about using Data Studio for reporting? Once you have your Google Data…
Building the Ultimate PPC Report in Google Data Studio
PPC Reports. They are 100% necessary if you provide paid advertising as a service. But they can be time-consuming…
Google Ads Tutorial: 5-Steps to Profit-Driven Advertising on Google
What's the #1 reason you want to advertise on Google? To bring in new customers, right? You want to…
How and When to Automate Google Analytics Event Tracking in Google Tag Manager (GTM)
Google Analytics makes it easy to see how many people visit your website. Sign up for GA, add some…
How Broad Match Modified Keywords Can Help Your Results
Working in Google Ads is all about control and efficiency. You want to take control of your advertising, and…
Google Ads Customer Match: A Step-By-Step Guide (With Real Results)
How many of your current customers do you think you can target using Google Ads? Don't know? Good news!…
What is the role of IP tracking in Google Analytics?
Where do IP addresses factor into the world of Google Analytics? The answer to this question is…
Data Driven Marketing Objectives – Google Data Studio Template
Creating a successful marketing strategy all starts with defining your objectives. But what’s the best way to identify your marketing…
How to Identify and Remove Bot Traffic in Google Analytics
Let's talk about bot traffic in Google Analytics. Most of the time, bot traffic in our analytics…
One-Click 2020 Digital Marketing Report Template [Google Data Studio]
As marketers, it's a no-brainer to build dashboards to track SEO, website traffic, and conversion results. Usually, we review…
