The Data Driven Blog
The Data Driven blog is packed with fresh, unique content that ties together the why, the how and the when behind tried and true digital marketing techniques and strategies.
Feel free to pick through our latest posts… or feed your favorite marketing curiosity by following along with one of our in-depth guides.
GA4 Network & Service Providers – Get Your Data Back
In 2020, Google Analytics stopped showing data regarding network domain and service providers. A shame, because these dimensions made…
Google Analytics 4 Bounce Rate (+ 2 Alternative Metrics)
Google Analytics 4 has demoted a metric many marketers got used to and sometimes were too obsessed with: bounce…
How to Filter By Subdomain in Google Analytics
Most of the time, checking out your website’s performance in Google Analytics is a snap. With a few clicks,…
How to Filter Multiple IP Addresses in Google Analytics
If you’re reading this, you can probably relate to this story: You check your Google Analytics and…
Everything You Need to Know About Unique Visitors in Google Analytics
Have you ever lost yourself in the thicket of unique visitors, new users, pageviews, and sessions in…
Facebook Ads vs Google Ads: Which is Better?
This is an excerpt of a masterclass presented by Alvaro Berrios, Founder & Facebook Ad Strategist at Alvaro Berrios…
The Google Analytics 4 Roadmap
Should you start using the newest version of Google Analytics (GA4) now? And, if so, which features should you…
4 LinkedIn Hacks Every Advertiser, SEO and Analyst Should Be Aware of
If you're a B2B marketer, you've probably had a conversation like this before: Marketer #1: “Where are all our…
The 7-Step LinkedIn Prospecting Process
“Cold outreach doesn't work.” It's a numbers game that is as competitive as the lottery and recipients are about…
How to use audience intelligence to plan your marketing campaigns
Whether you're doing a one-time promotion or launching a brand new product, there are two things (at a minimum) every…
Facebook Ads Lead Generation Reporting in Google Data Studio
Today, I want to share one of my favorite new creations with you – My Facebook Ads Leads Performance…
Can a Google Analytics Certification help your career?
Thinking it's time to earn that prestigious Google Analytics certification? Well, before you spend a lot of time studying,…
7 “Must Have” Google Tag Manager Tracking Tags
As you're probably aware, Google Tag Manager (GTM) simplifies the often difficult (but necessary) task of adding tracking tags…
Should You Advertise on Branded Keywords?
Today we're discussing one of the most common arguments in search advertising: branded keywords. Should you or should you…
Google Tag Manager for your WordPress site – The 5-minute Guide
When it comes to managing your WordPress website, Google Tag Manager (GTM) should be one of your go-to tools….
2020 Google Shopping Ads Guide [and Budget Calculator]
What are Google Shopping Ads? They are the automatic product listings ads you see come up at the VERY…
How to Create Facebook Ads That Engage Your Audience
You're all set to start advertising on Facebook. You have your budget in place. And you're ready to start…
The 2020 Facebook Retargeting Guide and Cheatsheet
What’s that? You want to maximize your ROI from advertising on Facebook? Well, you've come to the right place….
Dynamic Search Ads – How, When, and Why You should use DSA
If you’re a hard-line SKAG (single-keyword ad group) building Google marketer, then Dynamic Search Ads might scare the pants…
We Analyzed 10,103 Facebook Ads from top FB advertisers. Here’s what we Discovered About Ad Trends for 2020
At its core, Facebook is a content-driven platform. Facebook's goal is to show it's users the most interesting and…
How to Calculate Your Facebook Ads Budget
We've all seen the hype around Facebook Ads. Success stories. Horror stories. We've been peppered with ads showing a…
