The Data Driven Blog
The Data Driven blog is packed with fresh, unique content that ties together the why, the how and the when behind tried and true digital marketing techniques and strategies.
Feel free to pick through our latest posts… or feed your favorite marketing curiosity by following along with one of our in-depth guides.
7 Plug-and-Play Google Data Studio Templates
Do you know what I love most about using Data Studio for reporting? Once you have your Google Data…
Building the Ultimate PPC Report in Google Data Studio
PPC Reports. They are 100% necessary if you provide paid advertising as a service. But they can be time-consuming…
Google Ads Tutorial: 5-Steps to Profit-Driven Advertising on Google
What's the #1 reason you want to advertise on Google? To bring in new customers, right? You want to…
How and When to Automate Google Analytics Event Tracking in Google Tag Manager (GTM)
Google Analytics makes it easy to see how many people visit your website. Sign up for GA, add some…
How Broad Match Modified Keywords Can Help Your Results
Working in Google Ads is all about control and efficiency. You want to take control of your advertising, and…
Google Ads Customer Match: A Step-By-Step Guide (With Real Results)
How many of your current customers do you think you can target using Google Ads? Don't know? Good news!…
What is the role of IP tracking in Google Analytics?
Where do IP addresses factor into the world of Google Analytics? The answer to this question is…
Data Driven Marketing Objectives – Google Data Studio Template
Creating a successful marketing strategy all starts with defining your objectives. But what’s the best way to identify your marketing…
How to Identify and Remove Bot Traffic in Google Analytics 4
Let's talk about bot traffic in Google Analytics. Most of the time, bot traffic in our analytics data gets…
One-Click 2020 Digital Marketing Report Template [Google Data Studio]
As marketers, it's a no-brainer to build dashboards to track SEO, website traffic, and conversion results. Usually, we review…
10 Business Growth Strategies for Agency Owners and Consultants
We surveyed 146 of agency owners, freelancers, and consultants, to find out about their biggest business concerns. The most…
Google Data Studio Tutorial: A Strategic Guide to Building Powerful Reports
We’ve all heard the saying “A picture is worth a thousand words.” But a picture of your marketing data can…
How to Setup Google Analytics Offline Tracking
Google Analytics is an online-only tracking tool. True or False? The answer is… False. Well, mostly false….
Understanding Google Signals & Cross-Device Tracking in GA4
GOOGLE SIGNALS Cross-Device tracking with a little machine learning mixed in VIEW THE PERIODIC TABLE OF GOOGLE ANALYTICS 4…
5 Keys to Building a Perfect Marketing KPI Dashboard
The majority of businesses measure the impact of their marketing efforts by producing reports that highlight the performance of…
The Google Ads Optimization Score – How to use (and not use) this new report
There have been a lot of changes going on inside of Google Ads lately (And yes, in case you…
Understanding Page Value in Google Analytics
How do you measure the performance of your web pages in Google Analytics? Google Analytics gives us…
How to Use Google Keyword Planner: Tips, Hacks And Strategies For The GKP
Google's rebrand of AdWords to Google Ads is complete. The makeover of the Ads platform brought us a shiny…
Google Analytics Sessions: Everything You Need To Know
Google Analytics Sessions: No, this is not a collection of Google Analytics's greatest guitar-shredding jams! Sessions are how Google…
Google Analytics Tagging Guide and Checklist
What's the primary purpose of Google Analytics? To track, report and measure the activity that happens on…
How to Set Up (and Optimize) Your Google Analytics Account
Note: If you're looking to set up a Google Analytics 4 account, check out our latest post that walks…
