The Data Driven Blog
The Data Driven blog is packed with fresh, unique content that ties together the why, the how and the when behind tried and true digital marketing techniques and strategies.
Feel free to pick through our latest posts… or feed your favorite marketing curiosity by following along with one of our in-depth guides.
10 Business Growth Strategies for Agency Owners and Consultants
We surveyed 146 of agency owners, freelancers, and consultants, to find out about their biggest business concerns. The most…
Google Data Studio Tutorial: A Strategic Guide to Building Powerful Reports
We’ve all heard the saying “A picture is worth a thousand words.” But a picture of your marketing data can…
How to Setup Google Analytics Offline Tracking
Google Analytics is an online-only tracking tool. True or False? The answer is… False. Well, mostly false….
How to use Google Signals and the Cross Device Tracking Reports
Google SignalsCross-Device tracking with a little machine learning mixed inview the periodic table of Google analytics 4This past July…
5 Keys to Building a Perfect Marketing KPI Dashboard
The majority of businesses measure the impact of their marketing efforts by producing reports that highlight the performance of…
The Google Ads Optimization Score – How to use (and not use) this new report
There have been a lot of changes going on inside of Google Ads lately (And yes, in case you…
Understanding Page Value in Google Analytics
How do you measure the performance of your web pages in Google Analytics? Google Analytics gives us…
How to Use Google Keyword Planner: Tips, Hacks And Strategies For The GKP
Google's rebrand of AdWords to Google Ads is complete. The makeover of the Ads platform brought us a shiny…
Google Analytics Sessions: Everything You Need To Know
Google Analytics Sessions: No, this is not a collection of Google Analytics's greatest guitar-shredding jams! Sessions are how…
Google Analytics Tagging Guide and Checklist
What's the primary purpose of Google Analytics? To track, report and measure the activity that happens on…
How to Set Up (and Optimize) Your Google Analytics Account
Note: If you're looking to set up a Google Analytics 4 account, check out our latest post that walks…
How Do You Choose a Google Analytics Goal Value?
If you're reading this, you probably have goals set up in your Google Analytics account, right? And if you…
Troubleshooting the Google Analytics Demographics Reports
Google Analytics demographics reports provide compelling information about your website visitors. These reports can show you data about your…
How to Use Google Analytics Benchmarking Reports
Google Analytics benchmarking reports allow you to see how your website is trending in your industry. The data in…
Everything You Need to Know about Google Analytics Permissions
Who permitted you to use Google Analytics? This is a serious question. Permissions control what you can do in…
Google Analytics Content Grouping Guide and Checklist
Note: This article deals with Universal Analytics. You can read about content grouping in Google Analytics 4 here. Want…
How to Create a Custom Channel Grouping in Google Analytics
One of the biggest questions marketers have when looking at analytics data is “how do people find my website?”…
Google Analytics Campaign Tracking Checklist and Guide
Are you tracking your ROI from your email, social media, and advertising campaigns? Loaded question, I know….
Google Marketing Platform and Google Ads – 3 Major Innovations You Need to Know About
Google held their Marketing Live Innovations Keynote presentation for 2018 last week, and Wow! They dropped some bombshell announcements…
The Four Freedoms of Entrepreneurship
Everyone wants freedom, but not everyone is willing to pay their dues to attain it. Freedom comes at a price….
Google Tag Manager Tutorial: A Step-By-Step Guide to Getting Started with GTM
These days, there are tags (or pixels or scripts or tracking codes) for everything. Google Analytics, Facebook, Twitter, AdWords, LinkedIn,…
