Google Analytics Checklist Library

Are you tracking the ROI from your email, social, and advertising campaigns in Google Analytics?

Our campaign tracking checklist shows you how to measure and evaluate the performance or your email marketing, social media promotions, and online advertising using Google Analytics.

If you follow Google's instructions for setting up your analytics account, you're going to miss critical steps right from the start.

Use our account setup checklist to help you make sure your Google Analytics installation is complete and customized to track the right data for your website.

Using your analytics to send reports to your organization is a critical function for many businesses. But if you’re the person responsible for running reports, this can be a daunting task. Are your reports useful? Are they accurate?

Use our reporting checklist to identify what reports are available within GA, and then work through setting up dashboards, and other basic reporting automation.

Want to be able to analyze the content on your website quickly? Content grouping in Google Analytics allows you to categorize your web pages so you can see which page topics or types media perform the best.

Use our content grouping checklist to learn how to measure and evaluate the value of the content on your website.

Are you collecting analytics data the right way? Is this data useful for your organization? Do you have every page tagged?

Use our tagging checklist to figure out if you have the right tracking tags in place and if those tags are reporting the data you need to get better results.

Tracking downloads on your website can help you figure what motivates your visitors. It can also help you determine which kind of content upgrades your audience really wants.

Use our step-by-step guide to track downloads on your website using Google Tag Manager.