How To Get Your Facebook Ads Machine Running On All Cylinders In 2020 (And Beyond!)

Let me know if you’ve had any of these problems with Facebook Ads:

  • You put money into the Facebook Machine and get nothing back
  • You get leads from Facebook Ads... BUT none of them convert into customers
  • Your ad campaigns start off great… and then you hit the proverbial “Facebook Brick Wall”

If you’ve experienced these frustrations, you’re far from alone.

We surveyed 667 Facebook advertisers, and it turns out…

The things we love about Facebook Ads... are also the things we hate.

This love-hate relationship along with a changing landscape are the main reasons I’ve received so many requests for help with Facebook Ads over the past few years.

The truth is, despite over 30 million dollars of pay-per-click management experience and recognized industry expert status...

I have had my own struggles with Facebook Ads.

(I’m not sure if these results were harder on my wallet or my ego.)

That said, these disappointing outcomes are probably what I deserve for throwing advertising money at an uninspiring offer.

Going from ROI negative to positive

For the past 2 years, I dedicated myself to finding a better, simpler way to get results with Facebook Ads.

I analyzed over 10,000 ads published by Facebook’s top advertisers to find valuable trends in their ad creative.

I mapped out every step and detail I needed to follow to make sure I hit my advertising targets.

And, I devised a method to simplify my audience targeting.

Then I put everything I had learned together and relaunched my Facebook Ads campaigns.

​Impressive results can come quickly

The outcome?

Getting these improved results felt fantastic.

BUT here’s what’s even more significant...

I discovered three vital (and somewhat surprising) success factors that can CHANGE your Facebook Ads fortunes.

​Success Factor #1

​It’s all about the DATA (Just NOT Facebook’s)

Facebook would rather NOT talk about data these days…

And many marketing “experts” treat data like a four-letter word that’s too powerful for you to process.

Yet, here’s the thing… focusing on the data actually makes running Facebook Ads easier.

When you let data guide your decision making, you remove emotion, intuition, and guesswork from your process.

However… the key is to make YOUR data the focus instead of Facebook’s.

Facebook provides us with so many advertising metrics that it’s enticing to sit back and let them do the work.

But letting Facebook’s data (alone) guide your advertising strategy is a recipe for disaster.

Instead, you need to: 

  • Set your advertising targets using your own business numbers
  • Deploy basic tracking tactics using third-party systems to hold Facebook’s data accountable
  • And use your data to train Facebook’s platform to bring you better results.

When you bring in data from outside the Facebook ecosystem to plan your advertising strategy and back-up your results…

You give yourself a strategic advantage.

You also avoid overspending to get results that won’t help you achieve your goals.

And when you nourish the Facebook Ads machine with the data it needs… You give yourself an opportunity to maximize every advertising dollar you spend. 

​Success Factor #2

​Targeting isn't everything

There’s a big myth surrounding targeting on Facebook Ads. And that myth is you need to target the perfect audience to be successful.

While targeting the right audience is important… matching the messaging of your ad content to the audience you want Facebook to deliver is far more vital to your success.

Think about it this way:

What this means is you don’t have to obsess over building hyper-precise targeting.

Instead, think about your audiences in terms of their “state of awareness.” Then, use your ad campaigns to target and engage your audiences based on their awareness levels. And track how your audiences' awareness increases as result of your advertising.


The combination of broad targeting and precise tracking will help you get the best results.

Success Factor #3

​Focus on the customer journey (not the funnel)

It seems like every Facebook marketer on the planet is pushing their “Double-Comma Award Winning” funnel as the ultimate solution to your problems.

Now, I’ll admit, I’ve bought into the funnel fallacy in the past.

Yet, here’s the problem. The one-funnel-for-all strategy assumes everyone in your audience will follow a similar path to purchase. It’s a buy-or-die mentality.

And when you use this approach, most of your leads lose interest quickly, which means your conversions become more expensive.

So what’s the alternative to a single-path funnel philosophy?

Focus on matching your marketing tactics to the content in your ads, and help people have a positive experience with your brand.

Giving your audience a positive interaction with your brand allows you to keep the line of communication open (at a low cost) as that audience continues to engage with your ads and content.

Here's just one example of how my campaigns thrived when I focused on matching my advertising to my audiences' journey.

Given the hype around Facebook Ads funnels, you might be skeptical that this approach works.

So let me share a key finding from my research that blew my mind: Of the 10,103 Facebook Ads I studied…

5,739 of them sent Facebook traffic to unique landing pages. 

What does that stat mean?

The top advertisers are using targeted messaging to engage audiences… NOT simply trying to convert all their traffic with a single funnel.

This finding is great news because it means you can stop wasting time and money building unwieldy, broken funnels.

Instead, you can keep your marketing mechanisms lean and flexible while using Facebook Ads as a touchpoint to give your audience an experience they actually WANT!

Tilt the Facebook Ads playing field in your favor

Now, if in the past you’ve found yourself:

  • Overwhelmed by the Facebook Ads platform…
  • Confused by Facebook’s results... 
  • Troubled by audience targeting…
  • Or let down by low-quality leads that produce zero ROI…

Don’t worry. When you follow a proven process, you can get results from Facebook Ads almost immediately. (Literally within 24 to 48 hours.)

And when you know the steps you need to follow, you will improve your results over the long run.

​The Answer to your Facebook Ads Distress Call

Using only the insights and the resources I’ve shared with our community so far, people are already starting to see a better way to approach Facebook Ads:

Yet, there’s so much more I haven’t revealed to this point.

​The way I see it, you have four options...

Armed with the knowledge you’ve gained today, you have some choices when it comes to advertising on Facebook in 2020 and beyond.

  • You can take what you’ve learned today, and try to fill in the gaps… spending weeks and months of your advertising budget in hopes of putting all the pieces together.
  • You can hire an expensive agency (that hasn’t done the research or compiled the resources for you that I have) to manage your Facebook Ads account
  • You can ignore the information I’ve shared… and continue to pull the lever on the Facebook Ads slot machine, hoping eventually Facebook will deliver you results before your budget runs out.

OR you can:

  • Become an early adopter of a research-based methodology,
  • Follow a step-by-step system,
  • And get access to a library of resources...

That will combine to give you the edge on Facebook Ads headed into 2020 and beyond.

Introducing The ONLY online training that gives you Command of the Data Driven system for Facebook Ads

Hi, I’m Jeff Sauer. I’ve been recognized by PPC Hero as one of the TOP 25 PPC experts multiple times over the past decade.

I am also a professional data analyst and a partner in a 5x Inc. 5000 Fastest Growing Business award-winning Marketing Agency in St. Paul, MN.

But more importantly… these days, I am a full-time educator. In 2014 I started traveling the world and presenting at marketing conferences like Superweek, DMSS, and InOrbit.

Since then, I’ve launched several successful online training programs while helping over 15,000 students master PPC Marketing, Data Analytics, and marketing growth principals.

What I spend on AdWords vs what I spent on your course and the money I have *SAVED* has paid for itself 10 times over!

DARREN EISWIRTH

Rock Solid Investment - I'm very pleased w my purchase. The class starts slow, picks up speed, and then finishes w a bang... leaving you primed to take Google's "official" test if you'd like. Jeff's a natural teacher. He begins each lesson telling you what's ahead and then helpfully summarizes the lesson at the end. He's also prompt w answers in the lesson forum.

MICHAEL DEVANEY

What you’re about to discover today, is a BRAND NEW program I am unveiling for the first time.

And, the BEST part is… This program was designed for YOU

Not only did I personally test and perfect the Data Driven Facebook advertising process I’m sharing with you…

But I also studied over 553 of the top Facebook Advertisers.

And I surveyed 667 Facebook advertisers to find out about the challenges they face, as well as what they want to gain from a Facebook Ads training program.

​A Unique Opportunity to Master Data Driven Facebook Advertising

The Data Driven FB Ads Mastery program will take you from square one - never having managed a Facebook Ads account before - to advertising with expertise and confidence using the same techniques as the most effective advertising professionals.

This program will also help existing advertisers transform underperforming Facebook Ads campaigns into ROI positive investments.

Here’s exactly what you’re going to experience inside FB Ads Mastery:

​Module 1

​FB Ads Bootcamp

This module will Jumpstart your knowledge of our Data Driven methodology, so you’re ready to approach Facebook Ads with strategic command.


In this module, I’ll show you how to:

  • Set your budget and profit-maximizing targets using the Data Driven FB Ads calculators
  • Power up your ad tests to get next-level results
  • Use the Data Driven FB Ads Mastery Playbook
  • Structure your account the right way to maximize conversions

​Module 2

​Navigating Facebook Ads

In Module 2, You’ll discover how to streamline and structure your Facebook Ads account. You’ll learn how to:

  • Dial-in your account settings from day-1
  • Understand audience targeting
  • Maintain control of your ad spend

​Module 3

​How Facebook Ads Works

Module 3 is all about managing your Facebook Ads account with skill and confidence. In this module, you’ll:

  • Follow the Data Driven account structure to simplify managing Facebook Ads
  • Get started with tracking and measuring your results by feeding the right data into Facebook
  • Identify the right ad placements and schedules to maximize your ad spend
  • Learn how to win the Facebook Ads Auction

​Module 4

​Mastering Audience Targeting

It’s time to Master the Data Driven audience targeting system. In Module four, you’ll discover how to:

  • Harness the force of the Data Driven audience targeting system
  • Create the “Six Audiences” every Facebook advertiser needs to succeed
  • Go deep on demographics, location, and interests
  • Discover audience research tactics and resources that give you a competitive advantage
  • Develop custom audiences, lookalikes, and customer lists
  • Use the Data Driven process to simplify tracking your results by audience segment

​Module 5

​Getting your data right

Budgeting, tracking, and bid optimization. In Module 5, you’ll discover how to improve your Facebook Ads ROI. Here’s are some of the key skills you’ll gain:

  • Use your data to train Facebook Ads so you can speed up your path to positive returns
  • Track and maximize the value of your audience engagements
  • Increase your reporting accuracy while holding Facebook accountable
  • Automate and simplify your advertising reports so the information you need is always in plain sight

​Module 6

​Earning a positive ROI from Facebook Ads

In Module 6, you’ll discover the secrets to using data to maximize your Facebook Ads results. Here are just a few of the skills you acquire in this section of the course, where you’ll learn how to:

  • Measure your ROI accurately and find your profit maximization sweet spot
  • Decrease your ad costs by increasing your ad quality
  • Select bidding and campaign strategies that maximize your budget
  • Learn ad testing tactics that will dial-in your ad creative
  • Go beyond the newsfeed to expand your reach
  • Gain an edge with competitive research
  • Master the daily, weekly and monthly account tweaks that lead to compounding incremental gains

​Module 7

Cementing Your Data Driven Advertiser Status

In Module 7, It’s time to complete Data Driven Facebook Ads Mastery and claim your certificate of completion. Here’s some of what you’ll find in this section, where we cover how to:

  • Score your Facebook Ads knowledge with our end of course quiz
  • Complete and claim your Data Driven FB Ads Mastery certificate
  • Breakdown the Facebook Blueprint

​When you enroll today, You’ll also get access to:

​BONUS ​1

​Data Driven FB Ads Calculators

Calculate your profit-driven lead costs, budget, and ROI targets in minutes.

  • The Data Driven ROI
  • The FB Ads Budget Calculator
  • And the Data Driven FB Ads Profit Maximizer

Simply enter your business numbers into these calculators and you’ll have targets, projections, and profit calculations ASAP. These calculators will make it easy for you to focus on REAL targets, backed by your own data, so you don’t misspend your budget or get led down the wrong path by Facebook’s metrics.

VALUE: $500

​BONUS ​2

​Data Tools Discounts

Get massive discounts on premium digital marketing tools.

​Our course members get access to deep discounts on data-driven marketing tools like Hotjar, Leadfeeder, Supermetrics, Keyword Hero, and SEMrush.

VALUE: $1809

Start Getting Better Facebook Ads Results, Immediately

After you join Data Driven FB Ads Mastery, you’ll be granted immediate access to your training modules and bonuses so you can:

  • Use the FB Ads Calculators to build an advertising plan focused on your data
  • Jump into the training modules and follow along as you build your ad sets

And you never have to worry about rushing to keep up with everything, because you have lifetime access to the entire program.

You can go through everything at your own pace, or simply jump to the training and resources you need to start improving your results right away!

Here’s what some of our members have to say about FB Ads Mastery

“The Facebook Ad Mastery Course has been fundamental in teaching us not just what we were doing wrong, but also what the process is that we should follow”  


Marco Kramer, Owner, Imaga

“It’s so good that you have a thorough system for advertising on Facebook. Jeff Sauer has come with original ideas.”  


Clarence Ling, Freelance Digital Marketer

Our 60 Day Limited Refund Policy

Join today, we are here to support your continued learning. If within 60 days of purchase, you've watched all the Mastery Course videos, followed the SOPs, and used our support channels to get help, but still do not understand the content, then and we'll happily work with you to get you the training you need or refund your Mastery Course purchase. See our complete refund policy.

This is NOT Just a training Program… It’s a Data Driven Community

Master The Data Driven System For Delivering Impressive Results With Facebook Ads

FB ADS MASTERY

  • 7 Core Modules ($1,999 Value) 
  • FB Ads Calculators ($500 Value)
  • Data Tools Discounts ($1809 Value)

Total Value: $​4,308

(That’s just $2.74 per day)

​Here’s Why These Members Love Learning on Data Driven

At the time I started the course I was struggling to generate business. Now, a year and a half later, I'm on the slopes every week, my kid is taking ski classes, my wife and daughter are flying to Paris this Spring, I'm taking a trip to Seattle to eat at my favorite restaurant for my birthday, … you get the picture. I'm still working 80 hours a week, but now it's bringing in good money.

PETER HAUBEN

Get certified now. - Jeff is a very good teacher. This course is easy to follow, and it provides everything needed to get to pass the 2 courses needed to get certified. I sent questions during the training and even after and Jeff came back each time in a timely manner. I'm confident that I will log in my account and use the videos as a reference for a while. This training worth every penny.

Eric Lacoursiere

I loved everything about this course! The way it is set up is terrific because you always know where you are. It was well planned and laid out in a way that made it easy to learn and also interesting. I learned so much from Jeff and his teaching manner is terrific. I've taken lots of courses over the years, but have to say this is one of the very best! If you're considering do it, you won't regret it!

Rena McDaniel

Worth Every Penny - I have had my share of running AdWords from 2012 to 2014, but I believe this course will get me to another level, where i can consider myself an AdWords pro!!!

Tomislav Glogovac

The Best PPC Course Out There.
The course is perfectly structured from the beginner level to the most advanced PPC strategies required for a successful campaign. Jeff does a great job, walking through what's needed for someone to become a PPC expert and get Google Certified too.

The videos are quite long, but the content is paced smoothly and organically step by step, without leaving the student with further questions. This makes the course easy to follow even though the amount of information is high.

The course also provides, hands on strategies, tools and templates for the student to follow and use. Ensuring the most efficient account and campaign structure.

I couldn't recommend the PPC Course enough. I got certified in Google AdWords Search, right after finishing the course. Which gave me the confidence and fundamentals to go ahead and expand my knowledge on my own by also getting Certified in Display, Shopping, Video and Mobile too.

Not to mention the fact that I also enrolled in Jeff's Analytics Course too, which got me certified in Google Analytics too.

harris psathakis

Easy to Digest Format - Even though I'm just starting the course, I know it was a smart decision to invest in learning PPC. After just a few lessons, I've already found ways to tweak my first Google Adwords campaign. Jeff makes everything clear, which isn't always easy when teaching this topic. Can't wait to become a master!

Lucy Banta

I used the ideas from your course to identify my niche, hustle for meetings with key decision makers and eventually price a value driven proposal for a prospect who responded. After 3 face to face meetings and a long call, we signed a contract with a retainer which is 5x of what I used to charge and a nice setup fee.

SID JASHANI

Great Refresher with some hidden Gems - This course was a great refresher, had a few hidden gems that have seriously helped me re-frame some processes, as well as gave me an insight into the life of a pro-adwords user. Well recommended, regardless of how comfortable you already are with Adwords. Only the fool hardy would say 'I already know everything and couldn't possibly learn more'.

Joshua Ballard

I have gotten more from my analytics in the last month than I have in the previous 8 years of using them - I have been doing analytics for many years, but Jeff’s descriptions of how segments, saved searches and conversion goals could help actually make my analytics useful was amazing. I have gotten more from my analytics in the last month than I have in the previous 8 years of using them.

Tara Jacobsen

Pays for itself 10x over!
If people follow this course properly, it will pay for itself many times over – especially for anyone who is spending more than $500 a month on Google Ads. It’s true – what I spend on Google Ads vs what I spent on your course and the money I have *SAVED* has paid for itself 10 times over! (and will continue to do so). Now if you figure out a way to give me more TIME in my day to watch your courses, that’s another story.

Nicholas Wagner

This has helped train our team at HP - Excellent video class! The class is based on application of Google Analytics to solve business problems in addition to a comprehensive review of the software functionality. We needed an online resource that would show latest interface changes and their implications for more experienced users and also be comprehensive enough for many of international colleagues who are new to basic analytics concepts and scattered around the world.

Vanessa Bright

To be honest, we just copied most of the strategies, and it helped us to create a foundation to become Estonias top AdWords agency in only 10 months. So, money well spent :)

ANDRES RUUL

Excellent course! Jeff's Google Analytics course is quite simply the best way to fast-track your understanding of how GA can help you analyse your website's performance. There is no waffle or time wasted, the progression from beginner to advanced happens without you even noticing. And then at the end, you realise "wow, I can do this!" So much more to this course than just preparation for the Certification exam. Thanks Jeff.

Clare Groom

Great course very detailed - I really like this course. It s great format with one video a day, not too much content at once but not too few. Of course you can also binge watch it if you feel like it. The content is very detailed and goes really in depth. Can't wait to try to google adwords certification at the end of the course.

Loïc Boutet

All you need to completely understand Google Analytics - I signed up for the beginner, intermediate, and advanced GA classes. I’m already fairly familiar with GA, but I wanted to cover my bases and get ready for the GA certification exam. Having just completed the “Beginner” class, I have to say it’s excellent. Jeff explains things really well. He has been teaching GA for years, and his knowledge really shines through. What I have really liked is his walkthrough of the different reports and aspects of GA, and particularly his emphasis on the truly important reports – and his pointing out the less-important parts. Even though I knew much of the beginner class material, I learned quite a few little tricks I hadn’t known before. It was well worth my time. Highly recommended.

Fred Pike

Going beyond a demo for Google. Only actionable information! - Whether you’re just getting started or you’ve been advertising for years, training from Jeff Sauer will undoubtedly open your eyes to the full power of online advertising. Jeff provides straightforward information, taking you from knowing the “what” to knowing the “why” and the “how”. This is actionable information that can be applied to your account immediately – in most cases, during class itself.

Daniel Bassett

After taking Jeff's Course, using tips, techniques, and selling points within the course, I was able to win a monthly retainer agreement worth $60,000.

Abe Kurien

​Industry leaders also turn to Jeff Sauer and Data Driven for Digital Marketing expertise

I find Jeff extremely innovative, he is constantly brainstorming creative ideas to drive efficiencies... He always has the client’s best interest in mind. Jeff truly is an expert, even becoming a Google Analytics Authorized Consultant. His extensive experience and tireless work ethic aside, Jeff is a joy to work with. I appreciate his straightforward and open communication style and see him as a valued partner to my team.

Susan miller

Jeff has been a fantastic partner for our team at Google. Jeff has a tremendous understanding of his clients needs and objectives and has such a depth of understanding of all things digital that he is constantly finding ways to develop greater returns for his clients. He's a pleasure to work with. Jeff is at the highest level of understanding and execution in digital marketing.

RICH GODWIN

I have worked with Jeff on a number of large scale paid search marketing initiatives and have come to know him as a forward looking marketing pro who is dedicated to his work, clients, and ultimately performance. Having spent time with Jeff on everything from strategy to execution, I can say that his expertise spans technical to creative, in the weeds to 10,000 feet...in other words, he has a unique perspective, is a pleasure to work with, and knows what he is doing! Any business would be lucky to have him spearheading their online marketing program.

jon simmons

Questions About Facebook Ads Mastery?

We’ve got answers!

Can I complete Facebook Ads Mastery at my own pace?

Is Facebook Ads Mastery up to date?

Who is Data Driven Facebook Ads Mastery for?

What type of results can I expect to get from this program?

It's time to Gain A Systematic Advantage

If you’re still on the fence about joining FB Ads Mastery, let me bottom line it for you.

If you advertise on Facebook in 2020 and beyond without a data-centric process, you are either going to struggle to get results... OR… you’re going to leave LOTS of money on the table.

By participating in FB Ads Mastery you will become a skilled, data-driven advertiser...

And you’ll give yourself a systemic advantage on Facebook Ads for years to come. 

Join today, and I’ll show you how to...

Master the Data Driven System for Delivering Impressive Results with Facebook Ads

FB ADS MASTERY

  • 7 Core Modules ($1,999 Value) 
  • FB Ads Calculators ($500 Value)
  • Data Tools Discounts ($1809 Value)

Total Value: $​4,308

(That’s just $2.74 per day)

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