The Data Driven "Full Stack" Package

Unleash the digital marketing four-ce within you

combine all four of our marquee training programs to pinpoint, execute, and automate your marketing plan from end to end 

Four on-demand, online training programs that will help you quickly master Google's most elite marketing tools.

We've trained 15,634 members to deliver data driven results for organizations worldwide, including:

Google Ads Mastery starts with the basics and quickly dives into the techniques used by long-time, expert advertisers. By the end of this program, you'll know the techniques needed to run profit-driven advertising campaigns with Google Ads.

What you'll learn in this course:

  • Discover how to build your Google Ads account to deliver profit generating data for every ad campaign your run, from day-1
  • Learn how to use your ad campaigns to find untapped keywords opportunities, so you can get more for your advertising budget
  • Leverage a proven system to calculate profitable budgets and optimize your bids without wasting money on ineffective tactics
  • Own a set of checklists that show you which metrics to focus on for management and when to make adjustments in your account, without spending all day inside Google Ads
  • Build your marketing credentials by earning your Google Search Advertising Certification and passing the test on your first attempt 
  • Set yourself apart from the pack with your Data Driven Google Ads Mastery certification
  • Decipher the 3 paid search advertising strategies that matter so that you can outmaneuver your competitors and avoid “false-hope” bidding wars forever
  • Increase your conversions and reduce wasted ad spend using our Data Driven account management techniques 

Who is this course for:

  • New advertisers who want to follow a proven process to get started in PPC management
  • Entrepreneurs and business owners who want to learn a system for profitable advertising on Google
  • Intermediate level advertisers who need to learn techniques that will allow them to increase their conversions and reduce wasted ad spend
  • Marketers who need to understand the metrics and methods behind profit-driven advertising on Google

Google Analytics Mastery teaches advertisers, marketers and business owners how to track and measure their website marketing. By the end of this course, you'll understand how to use Google Analytics to improve your marketing results.

What you'll learn in this course:

  • Leverage our 30-day system to make rapid improvements in your marketing capabilities
  • Acquire skills that allow you to gain a deeper understanding of your customers so you can increase your sales and conversions
  • Become a strategic thought-leader for your marketing team
  • Simplify tracking the metrics and data that matter so can reduce wasted time and lower costs
  • Automate your reporting so the answers you need are always in plain sight
  • Decipher advanced tracking and learn how to deploy the right data collection techniques for your needs
  • Own a set of skills that will become more and more in demand as digital marketing advances
  • Set yourself apart from the pack with a Data Driven web analytics certification
  • Enhance your marketing credentials by earning your Google Analytics certification

Who is this course for:

  • Brand new Google Analytics users who have never tracked website data before
  • Business owners and entrepreneurs who want take control of their website marketing and results
  • Freelancers and consultants who need to provide their clients with data-driven marketing solutions
  • Anyone who wants a step-by-step, comprehensive guide to Google Analytics that will help them go from beginner to advanced in 30 days

Tag Manager Mastery starts with the basics, and by the end of this training, you'll understand how to unlock a whole new world of marketing insights.

What you'll learn in this course:

  • Save time and money tagging your website, while reducing tracking errors
  • Upgrade your analytics using three GTM power tools - tags, triggers and variables 
  • Add 70+ advertising and analytics tools to your website using code-free tag templates
  • Enhance your website user experience by adding automatic event tracking to discover better ways to optimize your content marketing efforts
  • Measure the real value of your advertising campaigns using conversion pixel templates
  • ​Prevent your tracking code from going obsolete every time Google makes a change, by putting your Google tracking code updates on tag-template autopilot
  • Test and debug your tracking in minutes, so you can confidently and quickly install your own tracking without having to wait on web development
  • ​Simplify your analytics, while getting direct access to better data to make better marketing decisions
  • Implement techniques that will add immediate value to your business, increase the ROI of your marketing efforts, and maximize the earning potential of your organization

Who is this course for:

  • Marketers who want immediate access to the data they need to do their job more effectively
  • Website owners and analysts who want to be able to track their site performance, without waiting days or weeks for web developers to put tracking tags on their site
  • Google Analytics users who want deeper, more valuable marketing insights that go beyond the "one size fits all" basic installation of GA
  • Consultants and agency teams that want to learn how to automate their tracking of client results
  • PPC marketers that want greater control over their conversion tracking
  • Professionals that want to add high value skills and increase their earning potential

Data Studio Mastery is teaches advertisers, marketers, and business owners how to develop real-time reporting to guide business strategy and visually communicate marketing results.

What you'll learn in this course:

  • Create reports that focus on the information your business needs to grow
  • Simplify your data-driven marketing strategy
  • Use Google Data Studio to save hours of time on reporting
  • Consolidate your most important metrics into one dashboard
  • Deliver reports that build trust with your clients, and inspire your team
  • Automate your reporting using Google Data Studio and other tools
  • Use plug-and-play Data Studio dashboard templates for SEO, PPC, and more
  • Use our ACES Framework to design a marketing strategy that matches your goals
  • Identify and track KPIs for every stage of your marketing funnel
  • Use tools like Keyword Hero, Supermetrics, and Zapier to save time, get access to better data, and build more complete reports
  • Build a live dashboard that reports on your entire marketing funnel
  • Capture, communicate and share your marketing vision using Google Data Studio

Who is this course for:

  • Freelance marketers that deliver reports to clients
  • Agency marketers that have reporting responsibilities
  • Corporate marketers that deliver reports to managers, executives or other stakeholders
  • Business owners and entrepreneurs who want to learn how to add a data-driven approach to their marketing strategy
  • Anyone who wants to turn their data into a live, automated dashboard that reports on their marketing plan

Join 15,634 Members Who Rapidly Advanced Their Digital Marketing Skills Using Our Data Driven Training Process

I loved everything about this course! The way it is set up is terrific because you always know where you are. It was well planned and laid out in a way that made it easy to learn and also interesting. I learned so much from Jeff and his teaching manner is terrific. I've taken lots of courses over the years, but have to say this is one of the very best! If you're considering do it, you won't regret it!

Rena McDaniel

Pays for itself 10x over!
If people follow this course properly, it will pay for itself many times over – especially for anyone who is spending more than $500 a month on Google Ads. It’s true – what I spend on Google Ads vs what I spent on your course and the money I have *SAVED* has paid for itself 10 times over! (and will continue to do so). Now if you figure out a way to give me more TIME in my day to watch your courses, that’s another story.

Nicholas Wagner

I’ve thoroughly enjoyed all the GTM calls that Jeff hosts and I'm very grateful that you these calls are included as part of the program. It’s great to be part of the community.

I personally value the fact that you were as open and transparent with your students and that you willingly tackle pretty much any question that comes at you from the community. I look forward to remaining part of the community long-term and have you answer my questions as they come up!


Very thorough course. I was already Certified when I took the course, but these is so much more to get from Jeff’s videos and insights. And his availability on the Forums is a real benefit. Google Analytics is always moving, it is good to have access to Jeff in near real-time for specific discussions.

Eric Bouchet

Great Course - It's a great introduction to PPC. Super fast way to get started quickly.

Tommy Griffith

In my new role, I am spending a lot more time immersed in analytics and reporting for our corporate site across the entire enterprise. I appreciate your Google Data Studio guidance because it keeps me on top of recent Google news, product updates, and feedback from others who are building similar data driven organizations. Cheers!

Lauren Melcher

My search is over, now I'm certified! I can’t believe I’m almost done with my Jeffalytics training! If I would have known about Jeff’s course earlier, I would have done this a long time ago. I did so many internet searches on how to prep for the Google Analytics exam; I tried just viewing Google’s GA Academy videos, but something was missing. Then I stumbled upon Jeff’s website.

Wow! What a difference it has made in my understanding of the tool! Jeff does a great job walking you through all of the moving parts in the beginner level course(s) and then takes a deeper dive in the intermediate phase. With every step you feel more and more empowered. His insight and tips along the way let you know he knows his stuff and wants to make sure you are prepared — not just for the exam, but for the real world applications using GA.

I especially appreciate his class on analysis of the information vs reporting. I’ve been an analyst for almost 10 years in the off-line world. It’s one thing to spit out a report (really anyone can do it), but being able to add value in the form of meaningful insight is something completely different and sorely needed. I look forward to finishing up my training with Jeff and taking the GA test.

Jennifer Cooper

Rock Solid Investment - I'm very pleased w my purchase. The class starts slow, picks up speed, and then finishes w a bang... leaving you primed to take Google's "official" test if you'd like. Jeff's a natural teacher. He begins each lesson telling you what's ahead and then helpfully summarizes the lesson at the end. He's also prompt w answers in the lesson forum.

Michael Devaney

Best PPC Course out there
Having recently started in a new Digital marketing role this year, i was looking for a comprehensive AdWords course to take my skills to the next level. Jeff's course is the BEST I have found - and what's even better is his engagement with his students. I emailed him twice and he got back to personally within 24 hours both times. Thank you Jeff for sharing your experience and knowledge with us and helping me build a rock solid foundation for PPC advertising.

Luke Kelly

I never figured out GTM until Jeff’s training. Thanks! 


These bundles are a really great value - I purchased Google Data Studio, GTM, and Analytics courses :)


Excellent course! Jeff's Google Analytics course is quite simply the best way to fast-track your understanding of how GA can help you analyse your website's performance. There is no waffle or time wasted, the progression from beginner to advanced happens without you even noticing. And then at the end, you realise "wow, I can do this!" So much more to this course than just preparation for the Certification exam. Thanks Jeff.

Clare Groom

About your instructor

Hi, I’m Jeff Sauer, but you might know me as Jeffalytics. I've working in web analytics since 2005, when I became one of the first people to beta test Google Analytics. I was also privileged to be one of the first 50 people to beta test Google Tag Manager. 

In addition, I have been recognized as one of the top PPC marketing experts in the world on multiple occasions, mostly recently in 2019.

As Google Certified Partner, I've helped thousands of businesses

improve their performance using Google's suite of marketing tools.

In 2013, I decided to take the my knowledge of data-driven marketing to the classroom. But I didn't want to limit my teaching to workshops or live classes. So I developed online programs that are accessible to everyone. Since then I've helped over 15,000 students improve their marketing results and  build their skills.

Google Ads, Google Analytics, Tag Manager, and Data Studio Mastery provide you with a straight forward path to understanding Google's elite marketing platforms, while developing practical skills you can use to get immediate business results.

Jeff has been featured on:

​What You Can Expect From Google Ads Mastery

A system for finding profitable advertising opportunities using Google Ads.

A guide to building your Accounts, Campaigns, and Search Ads on Google.

An insider view of how an experienced advertiser manages Google Ads accounts.

A roadmap for using a Data Driven approach to create successful PPC advertising campaigns.

Google Ads Mastery program is your complete guide to search advertising on Google. This 30-day program walks you step-by-step through the process of building an Ads account the right way!

Section 1: Introduction To Google Ads Mastery

Section 2: Navigating Google Ads

Section 3: How Google Ads Works

Section 4: Earning A Positive Return On Investment

Section 5: The Business Of PPC

Section 6: Google Ads Certification Exams

Section 7: Additional Google Ads Campaign Formats

​What You Can Expect From Google Analytics Mastery

A step-by-step guide to implementing the right website tracking plan for your business or clients

Checklists and frameworks to help track and measure your marketing results

An over the shoulder perspective of how to set up and use Google Analytics

A system for making sense of your data and acting on the information your collect

Google Analytics Mastery Course is your complete guide to tracking and measuring your website marketing. This 30-day program walks you step-by-step through how to collect, measure, and act on the your website data.

Section 1: Beginner Google Analytics

Section 2: Intermediate Google Analytics

Section 3: Advanced Google Analytics

Section 4: Advanced Reporting Techniques

Section 5: Google Analytics Consulting

Section 6: Google Tag Manager Tutorial

Section 7: GDPR And Google Analytics

​What You Can Expect From ​Tag Manager Mastery

A time saving system for connecting your marketing platforms: Learn how to save time by connecting your website to over 90 marketing systems within GTM.

A guide to improving your measurement: Get on-demand resource that shows you how to put tracking in place that will improve your measurement, adding more value to your marketing insights.

An insider view of GTM: Learn how to approach building a GTM account, and implementing tracking solutions from a professional analyst's perspective.

A roadmap for simplifying your advanced tracking: Learn how to use the GTM workspace and naming conventions to keep your Tag Manager implementation clean and clear.

Tag Manager Mastery Course is broken down into 5 sections that feature 16 in-depth lessons and video tutorials about the fundamentals of Google Tag Manager.

This consolidated resource will help you quickly build GTM skills... Skills that will allow you to immediately add more value to your marketing.

Section 1: Google Tag Manager Decoded: Learn How To Dive Into GTM With Confidence And Purpose

Section 2: Working In Tag Manager: Time Saving Solutions That Will Make Tagging And Tracking Easier

Section 3: Event Tracking In Google Tag Manager: Using GTM To Add More Value To Your Measurement And Marketing Skills

Section 4: Tagging Your Website: The Secret To Upgrading Your Analytics Effectively And Quickly

Section 5: The Date Layer And Beyond: Enter The Analytics Matrix And Remove The Limitations From Your Measurement Capabilities

What You Can Expect From Data Studio Mastery

A process for automating your reporting using Google Data Studio

A Framework and guide for consolidating your KPIs from multiple marketing platforms into one master dashboard

A strategy for consistently delivering reports that get your stakeholder's attention while highlighting your results

A library of time-saving, ready-made reporting solutions

Data Studio Mastery is your complete guide to Google Data Studio. This program walks you step-by-step through building reports that highlight your results, capture your strategy, and answer critical marketing questions.

Here's a look at what we'll cover in this unique training program:

Section 1: Why Google Data Studio

Section 2: Reporting Strategy

Section 3: Getting Comfortable Inside Google Data Studio

Section 4: What Are Data Sources?

Section 5: Reporting Design Matters

Section 6: Connecting To Data Sources

Section 7: Creating Reporting Targets

Section 8: Putting It All Together

Our 60 Day Limited Refund Policy

All Data Driven programs are backed by a 60 day limited refund policy. In the case of our Google Ads Mastery and  Analytics Mastery Courses, you must show you have completed all course materials, passed all quizzes, participated in our Facebook group to get help, and partaken in the Google  certification exams to qualify. See our complete refund policy.

Here's What You Get By Enrolling Today

When you enroll in these four comprehensive training programs, today...

You'll get access to all the lesson modules, all the exclusive resources and bonuses, and all the benefits of being a lifetime Data Driven member.

If you're ready to become a Full Stack, Data Driven marketer...

Join us in Google Ads + Google Analytics + Tag Manager + Data Studio Mastery!

Become A Full Stack Marketer With 4 In-Demand Data Driven Skills!



  • Google Ads Mastery Training Program ($499 Value)
  • Google Analytics Mastery Training Program ($499 Value)
  • Tag Manager Mastery Training Program ($499 Value)
  • Data Studio Mastery Training Program ($499 Value)
  • Google Ads Resources and Guides ($299 Value)
  • Advanced Google Analytics-In-Action Training Modules ($299 Value)
  • Google Analytics Resources and Guides ($299 Value)
  • Eight GTM Master Class Recordings ($2,000 Value)
  • Four Live Data Studio Master Class Recordings ($1,000 Value)
  • Data Tools Discounts ($1,809 Value)
  • Private Data Driven FB Group ($100 Value)

Total Value: ​$7,802

(That's only $5.47 per day)

Join 15,634 Members Who Mastered Data Driven skills in our training programs  

This has helped train our team at HP - Excellent video class! The class is based on application of Google Analytics to solve business problems in addition to a comprehensive review of the software functionality. We needed an online resource that would show latest interface changes and their implications for more experienced users and also be comprehensive enough for many of international colleagues who are new to basic analytics concepts and scattered around the world.

Vanessa Bright

Get certified now. - Jeff is a very good teacher. This course is easy to follow, and it provides everything needed to get to pass the 2 courses needed to get certified. I sent questions during the training and even after and Jeff came back each time in a timely manner. I'm confident that I will log in my account and use the videos as a reference for a while. This training worth every penny.

Eric Lacoursiere

Great Refresher with some hidden Gems - This course was a great refresher, had a few hidden gems that have seriously helped me re-frame some processes, as well as gave me an insight into the life of a pro-adwords user. Well recommended, regardless of how comfortable you already are with Adwords. Only the fool hardy would say 'I already know everything and couldn't possibly learn more'.

Joshua Ballard

Going beyond a demo for Google. Only actionable information! - Whether you’re just getting started or you’ve been advertising for years, training from Jeff Sauer will undoubtedly open your eyes to the full power of online advertising. Jeff provides straightforward information, taking you from knowing the “what” to knowing the “why” and the “how”. This is actionable information that can be applied to your account immediately – in most cases, during class itself.

Daniel Bassett

All you need to completely understand Google Analytics - I signed up for the beginner, intermediate, and advanced GA classes. I’m already fairly familiar with GA, but I wanted to cover my bases and get ready for the GA certification exam. Having just completed the “Beginner” class, I have to say it’s excellent. Jeff explains things really well. He has been teaching GA for years, and his knowledge really shines through. What I have really liked is his walkthrough of the different reports and aspects of GA, and particularly his emphasis on the truly important reports – and his pointing out the less-important parts. Even though I knew much of the beginner class material, I learned quite a few little tricks I hadn’t known before. It was well worth my time. Highly recommended.

Fred Pike

Easy to Digest Format - Even though I'm just starting the course, I know it was a smart decision to invest in learning PPC. After just a few lessons, I've already found ways to tweak my first Google Adwords campaign. Jeff makes everything clear, which isn't always easy when teaching this topic. Can't wait to become a master!

Lucy Banta

Worth Every Penny - I have had my share of running AdWords from 2012 to 2014, but I believe this course will get me to another level, where i can consider myself an AdWords pro!!!

Tomislav Glogovac

I have gotten more from my analytics in the last month than I have in the previous 8 years of using them - I have been doing analytics for many years, but Jeff’s descriptions of how segments, saved searches and conversion goals could help actually make my analytics useful was amazing. I have gotten more from my analytics in the last month than I have in the previous 8 years of using them.

Tara Jacobsen

Answers all the questions you have about Google Analytics - 
I totally agree with Fred. I also knew much of the class but still managed to pick up a few tips and tricks. I am very much looking forward to the rest of the classes and to learn the in-depth, practical knowledge Jeff frames every lesson with. Jeff is a great teacher; he addresses all the questions your mind wanders to throughout each lesson allowing you to focus on the task at hand rather than trying to piece together everything at once. The best part is that any question will be addressed in an upcoming video or you have a community to ask your question to in context of the video and other lessons. Highly recommended to learn about what GA can offer and to dip your toes in.

Carla Wright

Great course very detailed - I really like this course. It s great format with one video a day, not too much content at once but not too few. Of course you can also binge watch it if you feel like it. The content is very detailed and goes really in depth. Can't wait to try to google adwords certification at the end of the course.

Loïc Boutet

What I spend on AdWords vs what I spent on your course and the money I have *SAVED* has paid for itself 10 times over!

Darren Eiswirth

Complex subjects made easy - Love all of Jeffs courses. He’s good at explaining things and you need someone like that for a complex subject such as analytics. Would highly recommend it.

hin lai

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