We've trained 15,634 members to deliver data driven results for organizations worldwide, including:
Google Ads Mastery starts with the basics and quickly dives into the techniques used by long-time, expert advertisers. By the end of this program, you'll know the techniques needed to run profit-driven advertising campaigns with Google Ads.
Google Analytics Mastery teaches advertisers, marketers and business owners how to track and measure their website marketing. By the end of this course, you'll understand how to use Google Analytics to improve your marketing results.
Tag Manager Mastery starts with the basics, and by the end of this training, you'll understand how to unlock a whole new world of marketing insights.
Data Studio Mastery is teaches advertisers, marketers, and business owners how to develop real-time reporting to guide business strategy and visually communicate marketing results.
I loved everything about this course! The way it is set up is terrific because you always know where you are. It was well planned and laid out in a way that made it easy to learn and also interesting. I learned so much from Jeff and his teaching manner is terrific. I've taken lots of courses over the years, but have to say this is one of the very best! If you're considering do it, you won't regret it!
Pays for itself 10x over!
If people follow this course properly, it will pay for itself many times over – especially for anyone who is spending more than $500 a month on Google Ads. It’s true – what I spend on Google Ads vs what I spent on your course and the money I have *SAVED* has paid for itself 10 times over! (and will continue to do so). Now if you figure out a way to give me more TIME in my day to watch your courses, that’s another story.
I’ve thoroughly enjoyed all the GTM calls that Jeff hosts and I'm very grateful that you these calls are included as part of the program. It’s great to be part of the community.
I personally value the fact that you were as open and transparent with your students and that you willingly tackle pretty much any question that comes at you from the community. I look forward to remaining part of the community long-term and have you answer my questions as they come up!
Very thorough course. I was already Certified when I took the course, but these is so much more to get from Jeff’s videos and insights. And his availability on the Forums is a real benefit. Google Analytics is always moving, it is good to have access to Jeff in near real-time for specific discussions.
Great Course - It's a great introduction to PPC. Super fast way to get started quickly.
In my new role, I am spending a lot more time immersed in analytics and reporting for our corporate site across the entire enterprise. I appreciate your Google Data Studio guidance because it keeps me on top of recent Google news, product updates, and feedback from others who are building similar data driven organizations. Cheers!
My search is over, now I'm certified! I can’t believe I’m almost done with my Jeffalytics training! If I would have known about Jeff’s course earlier, I would have done this a long time ago. I did so many internet searches on how to prep for the Google Analytics exam; I tried just viewing Google’s GA Academy videos, but something was missing. Then I stumbled upon Jeff’s website.
Wow! What a difference it has made in my understanding of the tool! Jeff does a great job walking you through all of the moving parts in the beginner level course(s) and then takes a deeper dive in the intermediate phase. With every step you feel more and more empowered. His insight and tips along the way let you know he knows his stuff and wants to make sure you are prepared — not just for the exam, but for the real world applications using GA.
I especially appreciate his class on analysis of the information vs reporting. I’ve been an analyst for almost 10 years in the off-line world. It’s one thing to spit out a report (really anyone can do it), but being able to add value in the form of meaningful insight is something completely different and sorely needed. I look forward to finishing up my training with Jeff and taking the GA test.
Rock Solid Investment - I'm very pleased w my purchase. The class starts slow, picks up speed, and then finishes w a bang... leaving you primed to take Google's "official" test if you'd like. Jeff's a natural teacher. He begins each lesson telling you what's ahead and then helpfully summarizes the lesson at the end. He's also prompt w answers in the lesson forum.
Best PPC Course out there
Having recently started in a new Digital marketing role this year, i was looking for a comprehensive AdWords course to take my skills to the next level. Jeff's course is the BEST I have found - and what's even better is his engagement with his students. I emailed him twice and he got back to personally within 24 hours both times. Thank you Jeff for sharing your experience and knowledge with us and helping me build a rock solid foundation for PPC advertising.
I never figured out GTM until Jeff’s training. Thanks!
These bundles are a really great value - I purchased Google Data Studio, GTM, and Analytics courses :)
Excellent course! Jeff's Google Analytics course is quite simply the best way to fast-track your understanding of how GA can help you analyse your website's performance. There is no waffle or time wasted, the progression from beginner to advanced happens without you even noticing. And then at the end, you realise "wow, I can do this!" So much more to this course than just preparation for the Certification exam. Thanks Jeff.
Hi, I’m Jeff Sauer, but you might know me as Jeffalytics. I've working in web analytics since 2005, when I became one of the first people to beta test Google Analytics. I was also privileged to be one of the first 50 people to beta test Google Tag Manager.
In addition, I have been recognized as one of the top PPC marketing experts in the world on multiple occasions, mostly recently in 2019.
As Google Certified Partner, I've helped thousands of businesses
improve their performance using Google's suite of marketing tools.
In 2013, I decided to take the my knowledge of data-driven marketing to the classroom. But I didn't want to limit my teaching to workshops or live classes. So I developed online programs that are accessible to everyone. Since then I've helped over 15,000 students improve their marketing results and build their skills.
Google Ads, Google Analytics, Tag Manager, and Data Studio Mastery provide you with a straight forward path to understanding Google's elite marketing platforms, while developing practical skills you can use to get immediate business results.
Jeff has been featured on:
A system for finding profitable advertising opportunities using Google Ads.
A guide to building your Accounts, Campaigns, and Search Ads on Google.
An insider view of how an experienced advertiser manages Google Ads accounts.
A roadmap for using a Data Driven approach to create successful PPC advertising campaigns.
Google Ads Mastery program is your complete guide to search advertising on Google. This 30-day program walks you step-by-step through the process of building an Ads account the right way!
A step-by-step guide to implementing the right website tracking plan for your business or clients
Checklists and frameworks to help track and measure your marketing results
An over the shoulder perspective of how to set up and use Google Analytics
A system for making sense of your data and acting on the information your collect
Google Analytics Mastery Course is your complete guide to tracking and measuring your website marketing. This 30-day program walks you step-by-step through how to collect, measure, and act on the your website data.
A time saving system for connecting your marketing platforms: Learn how to save time by connecting your website to over 90 marketing systems within GTM.
A guide to improving your measurement: Get on-demand resource that shows you how to put tracking in place that will improve your measurement, adding more value to your marketing insights.
An insider view of GTM: Learn how to approach building a GTM account, and implementing tracking solutions from a professional analyst's perspective.
A roadmap for simplifying your advanced tracking: Learn how to use the GTM workspace and naming conventions to keep your Tag Manager implementation clean and clear.
Tag Manager Mastery Course is broken down into 5 sections that feature 16 in-depth lessons and video tutorials about the fundamentals of Google Tag Manager.
This consolidated resource will help you quickly build GTM skills... Skills that will allow you to immediately add more value to your marketing.
A process for automating your reporting using Google Data Studio
A Framework and guide for consolidating your KPIs from multiple marketing platforms into one master dashboard
A strategy for consistently delivering reports that get your stakeholder's attention while highlighting your results
A library of time-saving, ready-made reporting solutions
Data Studio Mastery is your complete guide to Google Data Studio. This program walks you step-by-step through building reports that highlight your results, capture your strategy, and answer critical marketing questions.
Here's a look at what we'll cover in this unique training program:
All Data Driven programs are backed by a 60 day limited refund policy. In the case of our Google Ads Mastery and Analytics Mastery Courses, you must show you have completed all course materials, passed all quizzes, participated in our Facebook group to get help, and partaken in the Google certification exams to qualify. See our complete refund policy.
When you enroll in these four comprehensive training programs, today...
You'll get access to all the lesson modules, all the exclusive resources and bonuses, and all the benefits of being a lifetime Data Driven member.
If you're ready to become a Full Stack, Data Driven marketer...
Join us in Google Ads + Google Analytics + Tag Manager + Data Studio Mastery!
This has helped train our team at HP - Excellent video class! The class is based on application of Google Analytics to solve business problems in addition to a comprehensive review of the software functionality. We needed an online resource that would show latest interface changes and their implications for more experienced users and also be comprehensive enough for many of international colleagues who are new to basic analytics concepts and scattered around the world.
Get certified now. - Jeff is a very good teacher. This course is easy to follow, and it provides everything needed to get to pass the 2 courses needed to get certified. I sent questions during the training and even after and Jeff came back each time in a timely manner. I'm confident that I will log in my account and use the videos as a reference for a while. This training worth every penny.
Great Refresher with some hidden Gems - This course was a great refresher, had a few hidden gems that have seriously helped me re-frame some processes, as well as gave me an insight into the life of a pro-adwords user. Well recommended, regardless of how comfortable you already are with Adwords. Only the fool hardy would say 'I already know everything and couldn't possibly learn more'.
Going beyond a demo for Google. Only actionable information! - Whether you’re just getting started or you’ve been advertising for years, training from Jeff Sauer will undoubtedly open your eyes to the full power of online advertising. Jeff provides straightforward information, taking you from knowing the “what” to knowing the “why” and the “how”. This is actionable information that can be applied to your account immediately – in most cases, during class itself.
All you need to completely understand Google Analytics - I signed up for the beginner, intermediate, and advanced GA classes. I’m already fairly familiar with GA, but I wanted to cover my bases and get ready for the GA certification exam. Having just completed the “Beginner” class, I have to say it’s excellent. Jeff explains things really well. He has been teaching GA for years, and his knowledge really shines through. What I have really liked is his walkthrough of the different reports and aspects of GA, and particularly his emphasis on the truly important reports – and his pointing out the less-important parts. Even though I knew much of the beginner class material, I learned quite a few little tricks I hadn’t known before. It was well worth my time. Highly recommended.
Easy to Digest Format - Even though I'm just starting the course, I know it was a smart decision to invest in learning PPC. After just a few lessons, I've already found ways to tweak my first Google Adwords campaign. Jeff makes everything clear, which isn't always easy when teaching this topic. Can't wait to become a master!
Worth Every Penny - I have had my share of running AdWords from 2012 to 2014, but I believe this course will get me to another level, where i can consider myself an AdWords pro!!!
I have gotten more from my analytics in the last month than I have in the previous 8 years of using them - I have been doing analytics for many years, but Jeff’s descriptions of how segments, saved searches and conversion goals could help actually make my analytics useful was amazing. I have gotten more from my analytics in the last month than I have in the previous 8 years of using them.
Answers all the questions you have about Google Analytics -
I totally agree with Fred. I also knew much of the class but still managed to pick up a few tips and tricks. I am very much looking forward to the rest of the classes and to learn the in-depth, practical knowledge Jeff frames every lesson with. Jeff is a great teacher; he addresses all the questions your mind wanders to throughout each lesson allowing you to focus on the task at hand rather than trying to piece together everything at once. The best part is that any question will be addressed in an upcoming video or you have a community to ask your question to in context of the video and other lessons. Highly recommended to learn about what GA can offer and to dip your toes in.
Great course very detailed - I really like this course. It s great format with one video a day, not too much content at once but not too few. Of course you can also binge watch it if you feel like it. The content is very detailed and goes really in depth. Can't wait to try to google adwords certification at the end of the course.
What I spend on AdWords vs what I spent on your course and the money I have *SAVED* has paid for itself 10 times over!
Complex subjects made easy - Love all of Jeffs courses. He’s good at explaining things and you need someone like that for a complex subject such as analytics. Would highly recommend it.
Yes. Our Mastery Courses are an online, on-demand training programs. You'll be able to access all the materials anytime you need and work at your own pace.
Google Analytics Mastery and Google Ads Mastery consists of over twelve hours of training, spread out over 60 + lessons. The core lessons in each course are designed to be completed in 30-days if you devote just 30-minutes to your training every day.
Tag Manager and Data Studio Mastery are designed to be completed in four to five weeks, so you can digest and deploy the skills you learn in each lesson. However, these courses also include "Done-For-You" resources that allow you to complete tracking and reporting objectives as soon as you're ready.
Your memberships come with lifetime access to the training materials. So, you can work at your own pace and return to your training resources any time you need.
Yes. The lessons in these training programs feature material and concepts that are consistent with latest Google interfaces. Also, we update our training materials as soon as possible following any major changes to the Google's platforms.
Google Ads Mastery program was designed to teach beginner advertisers how to build a Google Ads account that will produce the best ROI for their budget. This course is also ideal for intermediate advertisers who want to learn a proven process for generating profitable PPC results. Many experienced advertisers have improved their performance using our techniques and strategies as well.
Google Analytics Mastery program was designed to teach beginner and intermediate users how to use Google Analytics to track, measure and report on website marketing performance.
We have had both brand new Google Analytics users and experienced pros take this course. And our students on both end of this spectrum have realized significant improvements in their skills.
Because Google Analytics Mastery Course is comprehensive, yet focused and easy to follow, it's the prefect training anyone who wants to discover how they can use Google Analytics more effectively.
Tag Manager Mastery course is for beginner to intermediate Tag Manager users. If you are an advanced GTM user, this course likely will not be a good fit for you.
GTM Course is designed to help beginner and novice Tag Manager users rapidly build their skills to an intermediate level.
Data Studio Mastery is designed to help both those with no knowledge of how to use GDS and experienced GDS users advanced their skills.
In this training program, we’ll start with the basics and build your aptitude quickly. From setting up a new GDS account to using blended data and calculated metrics, will cover beginner to advanced skills.
We’ll also spend a lot of time working on reporting strategy. The biggest problem that holds people back in Data Studio is they don’t know what to report on, or how to organize their reports.
Inside the course, we are going to give you a reporting strategy framework, a checklist, and dashboard templates to help figure out which data visualizations will provide the most value to your business, clients, or team members. We are going to help you build impactful reports that capture your marketing strategy, as well as your KPIs and targets.
After completing these programs, you will have more knowledge of data-driven marketing than 99% of the marketers I interviewed during my agency days.
You will also prepare to ace the Google's certification exams so you can prove your expertise and build you career credentials. We guarantee that if you participate in and complete every lesson in these program, you will obtain your Google certifications.
And using our training process, you'll achieve much more than just "classroom" knowledge.
You learn practical applications and gain resources that will help you make an immediate impact on your business objectives.
Many of our students have boasted a 10X return on investment using the skills they gained from these Data Driven training programs.