Data Driven Google Ads Mastery is an on-demand, online Program that teaches advertisers, marketers and business owners how to rapidly build their PPC advertising skills, and earn profits from Google Ads.
This program starts with the basics and quickly dives into the techniques used by long-time, expert advertisers. By the end of this program, you'll master the techniques you need to run profit-driven advertising campaigns with Google Ads.
Data Driven has trained employees from 10,000+ organizations, including brands like:
Let's start with the truth. There are companies spending millions of dollars each year on Google Ads. And each year they are increasing their budgets by 10-20%. They have cracked the code to making a profit with Google Ads, and it has become a key to their business success.
Then there's the average advertiser. They cautiously spend money with Google, and get next to nothing in return. They become terrified at the idea of using Google Ads, and their business grinds to a halt.
What's the difference? Unsophisticated advertisers put too much trust in Google's default settings. They hand over their credit card to Google and hope for the best. What they don't realize is that letting Google manage your ad campaigns is like allowing the casino to place your bets for you; they'll happily max out your spending limit and leave you with nothing in return!
But here's the deal.
Google Ads doesn't have to be terrifying. When you take control of your PPC advertising, and follow a proven process, Google Ads is your ticket to predictable and profitable results!
Our Data Driven Google Ads Mastery program is the bridge to get you there.
We give you the tools and frameworks you need to confidently manage Google Ads, profitably! You'll find everything you need to get started and thrive with your search advertising on Google in this program.
Google Ads Mastery is delivered through a series of video lessons and strategy guides so that you can follow along easily and build your expertise quickly.
Pays for itself 10x over!
If people follow this course properly, it will pay for itself many times over – especially for anyone who is spending more than $500 a month on Google Ads. It’s true – what I spend on Google Ads vs what I spent on your course and the money I have *SAVED* has paid for itself 10 times over! (and will continue to do so). Now if you figure out a way to give me more TIME in my day to watch your courses, that’s another story.
Jeff Sauer is amazing!
It's refreshing to have someone take such a personal approach to product support. Jeff followed up with me directly after purchasing the PPC Course. I laid a couple unique and challenging questions on him regarding one of my PPC clients. He replied back personally and with a very thoughtful and helpful response. I'm sold on Jeff. He's the real deal.
The Best PPC Course Out There.
The course is perfectly structured from the beginner level to the most advanced PPC strategies required for a successful campaign. Jeff does a great job, walking through what's needed for someone to become a PPC expert and get Google Certified too.
The videos are quite long, but the content is paced smoothly and organically step by step, without leaving the student with further questions. This makes the course easy to follow even though the amount of information is high.
The course also provides, hands on strategies, tools and templates for the student to follow and use. Ensuring the most efficient account and campaign structure.
I couldn't recommend the PPC Course enough. I got certified in Google AdWords Search, right after finishing the course. Which gave me the confidence and fundamentals to go ahead and expand my knowledge on my own by also getting Certified in Display, Shopping, Video and Mobile too.
Not to mention the fact that I also enrolled in Jeff's Analytics Course too, which got me certified in Google Analytics too.
Great Course - It's a great introduction to PPC. Super fast way to get started quickly.
Best PPC Course out there
Having recently started in a new Digital marketing role this year, i was looking for a comprehensive AdWords course to take my skills to the next level. Jeff's course is the BEST I have found - and what's even better is his engagement with his students. I emailed him twice and he got back to personally within 24 hours both times. Thank you Jeff for sharing your experience and knowledge with us and helping me build a rock solid foundation for PPC advertising.
Hi, I’m Jeff Sauer and I was voted a top 10 Most Influential PPC Expert in 2019.
But I wasn't always a successful PPC advertiser.
Years ago, I was a struggling wantrepreneur, trying to figure out how I could build a business and quit my day job. Times were tough, debts were piling on, and I was scraping to get by taking on odd tasks for anyone who had a website.
Then I discovered Google Ads, and it changed everything for me. Instead of begging for clients, businesses started lining up with money in hand.
At the time, learning Google Ads on my own wasn't easy. There were no courses available, and everything came from trial and error. In fact, before I even got started advertising on Google, I literally read the "AdWords Manual" cover-to-cover.
After years of practice, I used my PPC skills to build one the 5x fastest growing marketing agencies in the U.S.
I have spent the last decade honing my expertise in Google Ads, and designed techniques that helped my clients to generate billions in revenue.
To expand my marketing agency, and keep up with demand, I had to hire talented individuals to manage my client's accounts under my supervision. But it was nearly impossible to find qualified candidates. It turns out, not many people truly understand the strategy and techniques behind data-driven advertising on Google.
So, in 2010 I started teaching my newly hired employees how to use Google Ads. Since then, I have logged over 1,000 hours of classroom teaching, and helped 10,000+ people discover how to maximize their online marketing performance.
BUT, I don’t work for Google. Which is perfect, because that means I'm not trying to sell you advertising. While Google is interested in your advertising dollars, I'm most interested in helping you generate profits.
Now my day job is helping people like you become better marketers. Together we’ll learn how to use Google Ads the profitable way. We’ll learn quickly, and we’ll have a whole lot of fun!
Jeff has been featured on:
A system for finding profitable advertising opportunities using Google Ads.
A guide to building your Accounts, Campaigns, and Search Ads on Google.
An insider view of how an experienced advertiser manages Google Ads accounts.
A roadmap for using a Data Driven approach to create successful PPC advertising campaigns.
A system for producing a positive ROI using Google Ads
Google Ads can be confusing, and downright overwhelming, if you’re working without a process or a strategy. But it doesn't have to be that way. In this 30-day program, I’ll teach you the techniques and strategy behind maximizing your ROI on Google Ads. You’ll learn everything you need to know about the Ads platform to start advertising with confidence and purpose.
Solutions for maximizing your budget
A major key to getting the most out of your Google Ads budget comes down to your account structure. The Data Driven Google Ads Mastery program will show you how to build your account to produce highly targeted results from every ad campaign you run... The kind of results that allow you to hone in on your advertising sweet spot and find hidden opportunities.
A process for building and managing thriving PPC Accounts
The best Google Ads accounts continue to produce better and better results over time. Learn the steps that go into building an account the right way, so that you have a framework for every new campaign you run. And use our downloadable checklists to streamline your account management process.
Techniques for finding the best keywords and targeting the right audiences
Keywords are the fuel that powers the Google Ads machine. Discover how to find cost-effective keywords that are already converting your potential customers.
A roadmap for increasing conversions and winning new customers
Learn how to use your budget to maximize the number of conversions your best ad campaigns produce, while reducing the amount of wasted money you spend on "red herring" opportunities.
Valuable certifications that improve your marketing credentials
While you’re acquiring real hands-on skills that you can apply to live ad campaigns, we’ll prepare you to earn your Google Search Advertising Certification. This certification is your starting point if you want to become a recognized Google Partner.
You’ll also earn your Data Driven Google Ads Mastery advertising certification. Some of the largest marketing agencies and employers in the world rely on Data Driven for their PPC training. The skills and certifications you gain from this program will set you apart from the average PPC advertiser.
Get certified now. - Jeff is a very good teacher. This course is easy to follow, and it provides everything needed to get to pass the 2 courses needed to get certified. I sent questions during the training and even after and Jeff came back each time in a timely manner. I'm confident that I will log in my account and use the videos as a reference for a while. This training worth every penny.
Worth Every Penny - I have had my share of running AdWords from 2012 to 2014, but I believe this course will get me to another level, where i can consider myself an AdWords pro!!!
Easy to Digest Format - Even though I'm just starting the course, I know it was a smart decision to invest in learning PPC. After just a few lessons, I've already found ways to tweak my first Google Adwords campaign. Jeff makes everything clear, which isn't always easy when teaching this topic. Can't wait to become a master!
Great Refresher with some hidden Gems - This course was a great refresher, had a few hidden gems that have seriously helped me re-frame some processes, as well as gave me an insight into the life of a pro-adwords user. Well recommended, regardless of how comfortable you already are with Adwords. Only the fool hardy would say 'I already know everything and couldn't possibly learn more'.
What I spend on AdWords vs what I spent on your course and the money I have *SAVED* has paid for itself 10 times over!
Great course very detailed - I really like this course. It s great format with one video a day, not too much content at once but not too few. Of course you can also binge watch it if you feel like it. The content is very detailed and goes really in depth. Can't wait to try to google adwords certification at the end of the course.
The Data Driven Google Ads Mastery program is your complete guide to search advertising on Google. This 30-day program walks you step-by-step through the process of building an Ads account the right way!
Here's a look at what we'll cover in this unique training program:
Introduction To Google Ads Mastery
Navigating Google Ads
How Google Ads Works
Earning A Positive Return On Investment
The Business of PPC
Google Ads Certification Exams
Additional Google Ads Campaign Formats
After you complete our core program, learn advanced conversion tracking, ad copy, keyword, and bid management techniques.
After you complete our core program, learn advanced conversion tracking, ad copy, keyword, and bid management techniques.
The advanced training module is worth an additional $299... BUT, you get it for FREE when you join the Data Driven Google Ads program.
Advanced Google Ads Techniques:
Get our PPC Profit Calculator, Optimization Checklists, Client Onboarding Guide, and more!
When you join the the Data Driven Google Ads Course, you also get access to our library of proprietary calculators, checklists and guides, including these resources:
You can use these bonus materials to optimize your budget, streamline working with your clients, and simplify managing your ad campaigns.
The Data Driven Google Ads Library of Resources is valued at $299, but YOU get these resources for Free with your purchase.
Get massive discounts on premium digital marketing tools.
Our course members get access to deep discounts on data-driven marketing tools like Hotjar, Leadfeeder, Supermetrics, Keyword Hero, and SEMrush.
Join our private Members-Only Facebook group. Inside our Private Facebook Group you can:
Membership in the Data Driven Marketing Professionals Facebook group is available to YOU as a Free Bonus.
All Data Driven programs are backed by a 60 day limited refund policy. In the case of our Google Ads Certification course, we will significantly increase your knowledge of how to earn a positive ROI on the Google Ads Platform. To be eligible for a refund, you must show you have completed all course materials, passed all quizzes, participated in our Facebook group to get help, and partaken in the Google Ads certification exam to qualify. See our complete refund policy.
The Data Driven Google Ads Program contains everything you need to go from ZERO to PROFITABLE with Google Ads… The course was thoughtfully designed to give you a complete picture of the world of Google Ads, no matter your initial skill level. From the basics of our beginner lessons, to the advanced optimization strategies that rake in the profits, you will learn the methods Jeff Sauer developed while producing over a billion dollars in revenue for his clients using Google Ads.
We’re also throwing in some additional bonuses for those who sign up TODAY.
Yes. Google Ads Mastery is an online, on-demand training course. You'll be able to access all the materials on-demand at your own pace.
This course consists of over twelve hours of training, spread out over 64 lessons. The core lessons in the course (training modules 1 through 7) are designed to be completed in 30-days if you devote just 30-minutes to your training every day.
Your purchase includes lifetime access to the training materials. So, you can work at your own pace and return to the training resources any time you need.
Yes. The lessons in this training program feature the latest Google Ads interface and our training materials are updated regularly.
Our training program was designed to teach beginner advertisers how to build a Google Ads account that will produce the best ROI for their budget. This course is also ideal for intermediate advertisers who want to learn a proven process for generating profitable PPC results. Many experienced advertisers have improved their performance using our techniques and strategies as well.
Every advertisers budget, objectives, and competitive landscape is unique. So, it would be impossible to quantify the exact results you'll to be able to achieve after completing our program. That said, if you follow all our training methodology and techniques you'll see a significant increase in your return on ad spend, and you'll understand how to find profitable advertising opportunities using Google Ads. Many of our students have boasted a 10X return on investment using the knowledge and skills they gained from the Data Driven program.
We also guarantee that if you participate in and complete every lesson in this program, you will pass the Google Search Advertising assessment, and obtain your Google certification.