Sick of overpaying for clicks and struggling to break even with Google Ads? 



Need to generate a better ROI from your PPC advertising? Our Data Driven Google Ads Mastery program will show you how to get the best results from your advertising budget. See first hand why our 6,795 members love this program!

Data Driven Google Ads Mastery is an on-demand, online Program that teaches advertisers, marketers and business owners how to rapidly build their PPC advertising skills, and earn profits from Google Ads.

This program starts with the basics and quickly dives into the techniques used by long-time, expert advertisers. By the end of this program, you'll master the techniques you need to run profit-driven advertising campaigns with Google Ads.

Data Driven has trained employees from 10,000+ organizations, including brands like:

Master The Strategies And Techniques Behind Consistently Profitable Advertising On Google Ads

  • Build your account to deliver profit generating data for every ad campaign your run, from day-1
  • Learn how to use your ad campaigns to find untapped keyword opportunities, so you can get more for your advertising budget
  • Leverage a proven system to calculate profitable budgets and optimize your bids without wasting money on ineffective tactics
  • Own a set of checklists that show you which metrics to focus on for management and when to make adjustments in your account, without spending all day inside Google Ads
  • Build your marketing credentials by earning your Google Search Advertising Certification and passing the test on your first attempt 
  • Set yourself apart from the pack with your Data Driven Google Ads Mastery certification
  • Decipher the 3 paid search advertising strategies that matter so that you can outmaneuver your competitors and avoid “false-hope” bidding wars forever
  • Increase your conversions and reduce wasted ad spend using our Data Driven account management techniques 
  • Master the art using the “video game mentality" to build thriving Google Ads accounts, even if you aren't into gaming 

The Truth About Advertising On Google

Let's start with the truth. There are companies spending millions of dollars each year on Google Ads. And each year they are increasing their budgets by 10-20%. They have cracked the code to making a profit with Google Ads, and it has become a key to their business success.

Then there's the average advertiser. They cautiously spend money with Google, and get next to nothing in return. They become terrified at the idea of using Google Ads, and their business grinds to a halt.

What's the difference? Unsophisticated advertisers put too much trust in Google's default settings. They hand over their credit card to Google and hope for the best. What they don't realize is that letting Google manage your ad campaigns is like allowing  the casino to place your bets for you; they'll happily max out your spending limit and leave you with nothing in return!

But here's the deal. 

Google Ads doesn't have to be terrifying. When you take control of your PPC advertising, and follow a proven process, Google Ads is your ticket to predictable and profitable results! 

Our Data Driven Google Ads Mastery program is the bridge to get you there. 

We give you the tools and frameworks you need to confidently manage Google Ads, profitably! You'll find everything you need to get started and thrive with your search advertising on Google in this program.

Google Ads Mastery is delivered through a series of video lessons and strategy guides so that you can follow along easily and build your expertise quickly.

This Program Is Specifically Designed For:

  • New advertisers who want to follow a proven process to get started in PPC management
  • Entrepreneurs and business owners who want to learn a system for profitable advertising on Google
  • Intermediate level advertisers who need to learn techniques that will allow them to increase their conversions and reduce wasted ad spend
  • Marketers who need to understand the metrics and methods behind profit-driven advertising on Google

Join 6,795 Members To Master Google Ads Using Our Data Driven Training Process

Pays for itself 10x over!
If people follow this course properly, it will pay for itself many times over – especially for anyone who is spending more than $500 a month on Google Ads. It’s true – what I spend on Google Ads vs what I spent on your course and the money I have *SAVED* has paid for itself 10 times over! (and will continue to do so). Now if you figure out a way to give me more TIME in my day to watch your courses, that’s another story.

Nicholas Wagner

Jeff Sauer is amazing!

It's refreshing to have someone take such a personal approach to product support. Jeff followed up with me directly after purchasing the PPC Course. I laid a couple unique and challenging questions on him regarding one of my PPC clients. He replied back personally and with a very thoughtful and helpful response. I'm sold on Jeff. He's the real deal.

Mike Haynes

The Best PPC Course Out There.
The course is perfectly structured from the beginner level to the most advanced PPC strategies required for a successful campaign. Jeff does a great job, walking through what's needed for someone to become a PPC expert and get Google Certified too.

The videos are quite long, but the content is paced smoothly and organically step by step, without leaving the student with further questions. This makes the course easy to follow even though the amount of information is high.

The course also provides, hands on strategies, tools and templates for the student to follow and use. Ensuring the most efficient account and campaign structure.

I couldn't recommend the PPC Course enough. I got certified in Google AdWords Search, right after finishing the course. Which gave me the confidence and fundamentals to go ahead and expand my knowledge on my own by also getting Certified in Display, Shopping, Video and Mobile too.

Not to mention the fact that I also enrolled in Jeff's Analytics Course too, which got me certified in Google Analytics too.

harris psathakis

Great Course - It's a great introduction to PPC. Super fast way to get started quickly.

Tommy Griffith

Best PPC Course out there
Having recently started in a new Digital marketing role this year, i was looking for a comprehensive AdWords course to take my skills to the next level. Jeff's course is the BEST I have found - and what's even better is his engagement with his students. I emailed him twice and he got back to personally within 24 hours both times. Thank you Jeff for sharing your experience and knowledge with us and helping me build a rock solid foundation for PPC advertising.

Luke Kelly

About your instructor

Hi, I’m Jeff Sauer and I was voted a top 10 Most Influential PPC Expert in 2019.

But I wasn't always a successful PPC advertiser.

Years ago, I was a struggling wantrepreneur, trying to figure out how I could build a business and quit my day job. Times were tough, debts were piling on, and I was scraping to get by taking on odd tasks for anyone who had a website. 

Then I discovered Google Ads, and it changed everything for me. Instead of begging for clients, businesses started lining up with money in hand. 

At the time, learning Google Ads on my own wasn't easy. There were no courses available, and everything came from trial and error. In fact, before I even got started advertising on Google, I literally read the "AdWords Manual" cover-to-cover. 

After years of practice, I used my PPC skills to build one the 5x fastest growing marketing agencies in the U.S.

I have spent the last decade honing my expertise in Google Ads, and designed techniques that helped my clients to generate billions in revenue.

To expand my marketing agency, and keep up with demand, I had to hire talented individuals to manage my client's accounts under my supervision. But it was nearly impossible to find qualified candidates. It turns out, not many people truly understand the strategy and techniques behind data-driven advertising on Google.

So, in 2010 I started teaching my newly hired employees how to use Google Ads. Since then, I have logged over 1,000 hours of classroom teaching, and helped 10,000+ people discover how to maximize their online marketing performance. 

BUT, I don’t work for Google. Which is perfect, because that means I'm not trying to sell you advertising. While Google is interested in your advertising dollars, I'm most interested in helping you generate profits. 

Now my day job is helping people like you become better marketers. Together we’ll learn how to use Google Ads the profitable way. We’ll learn quickly, and we’ll have a whole lot of fun!

Jeff has been featured on:

What You Can Expect From Google Ads Mastery

A system for finding profitable advertising opportunities using Google Ads.

A guide to building your Accounts, Campaigns, and Search Ads on Google.

An insider view of how an experienced advertiser manages Google Ads accounts.

A roadmap for using a Data Driven approach to create successful PPC advertising campaigns.

Here's What You're Going To Discover Inside...

A system for producing a positive ROI using Google Ads

Google Ads can be confusing, and downright overwhelming, if you’re working without a process or a strategy. But it doesn't have to be that way. In this 30-day program, I’ll teach you the techniques and strategy behind maximizing your ROI on Google Ads. You’ll learn everything you need to know about the Ads platform to start advertising with confidence and purpose.

Solutions for maximizing your budget

A major key to getting the most out of your Google Ads budget comes down to your account structure. The Data Driven Google Ads Mastery program will show you how to build your account to produce highly targeted results from every ad campaign you run... The kind of results that allow you to hone in on your advertising sweet spot and find hidden opportunities.

A process for building and managing thriving PPC Accounts 

The best Google Ads accounts continue to produce better and better results over time. Learn the steps that go into building an account the right way, so that you have a framework for every new campaign you run. And use our downloadable checklists to streamline your account management process.

Techniques for finding the best keywords and targeting the right audiences

Keywords are the fuel that powers the Google Ads machine. Discover how to find cost-effective keywords that are already converting your potential customers.

A roadmap for increasing conversions and winning new customers

Learn how to use your budget to maximize the number of conversions your best ad campaigns produce, while reducing the amount of wasted money you spend on "red herring" opportunities.

Valuable certifications that improve your marketing credentials

While you’re acquiring real hands-on skills that you can apply to live ad campaigns, we’ll prepare you to earn your Google Search Advertising Certification. This certification is your starting point if you want to become a recognized Google Partner. 

You’ll also earn your Data Driven Google Ads Mastery advertising certification. Some of the largest marketing agencies and employers in the world rely on Data Driven for their PPC training. The skills and certifications you gain from this program will set you apart from the average PPC advertiser.

Discover How 6,795 Members Amplify Their Google Ads ROI Using This Course

Get certified now. - Jeff is a very good teacher. This course is easy to follow, and it provides everything needed to get to pass the 2 courses needed to get certified. I sent questions during the training and even after and Jeff came back each time in a timely manner. I'm confident that I will log in my account and use the videos as a reference for a while. This training worth every penny.

Eric Lacoursiere

Worth Every Penny - I have had my share of running AdWords from 2012 to 2014, but I believe this course will get me to another level, where i can consider myself an AdWords pro!!!

Tomislav Glogovac

Easy to Digest Format - Even though I'm just starting the course, I know it was a smart decision to invest in learning PPC. After just a few lessons, I've already found ways to tweak my first Google Adwords campaign. Jeff makes everything clear, which isn't always easy when teaching this topic. Can't wait to become a master!

Lucy Banta

Great Refresher with some hidden Gems - This course was a great refresher, had a few hidden gems that have seriously helped me re-frame some processes, as well as gave me an insight into the life of a pro-adwords user. Well recommended, regardless of how comfortable you already are with Adwords. Only the fool hardy would say 'I already know everything and couldn't possibly learn more'.

Joshua Ballard

What I spend on AdWords vs what I spent on your course and the money I have *SAVED* has paid for itself 10 times over!

Darren Eiswirth

Great course very detailed - I really like this course. It s great format with one video a day, not too much content at once but not too few. Of course you can also binge watch it if you feel like it. The content is very detailed and goes really in depth. Can't wait to try to google adwords certification at the end of the course.

Loïc Boutet

Google Ads Mastery Course Outline

The Data Driven Google Ads Mastery program is your complete guide to search advertising on Google. This 30-day program walks you step-by-step through the process of building an Ads account the right way!

Here's a look at what we'll cover in this unique training program:

Section 1

Introduction To Google Ads Mastery

  • Introducing Google Ads Mastery and Jeff Sauer
  • The Game of Paid Search
  • The 10 Commandments of PPC Management

Section 2

Navigating Google Ads

  • Creating a New Google Ads Account
  • Creating Your First Campaign
  • Creating Your Initial Campaign Settings
  • Navigating Your Google Ads Account
  • Navigating Keywords, Ads and More
  • Navigating Billing, Payments, and Account Settings
  • Google Ads Account Administration

Section 3

How Google Ads Works

  • Account and Campaign Structure
  • Ad Groups, Keywords, and Ads
  • Keyword Selection and Google Keyword Planner
  • Keyword Research Tools
  • Keyword Selection
  • Keyword Research - Putting it all together
  • Keyword Match Types
  • Ad Guidelines and Ad Copy Testing
  • Ad Copy - Text Ads Rules and Formats
  • Ad Copy in Google Ads
  • The Ad Auction
  • Quality Scores
  • Ad Extensions
  • Location and Language Targeting
  • Billing Options
  • Mobile and Device Targeting
  • Seeing Your Ads on Google

Section 4

Earning A Positive Return On Investment

  • PPC Strategies
  • PPC Metrics
  • PPC Metrics Inside Google Ads
  • Tools of the Trade
  • Competitive Research Tools
  • Top PPC Tools
  • Google Client Manager Accounts
  • Conversion Tracking
  • Earning a Positive ROI
  • Bid Optimization
  • Bid Strategies in Google Ads
  • Account Performance Optimization
  • Google Ads Budget Calculator
  • Quick Google Ads Account Audit

Section 5

The Business of PPC

  • How to get compensated for your work
  • Working with/at a PPC Management Agency
  • Having a Representative with Google
  • PPC Contracts
  • An Insider’s Guide to Becoming a PPC Specialist

Section 6

Google Ads Certification Exams

  • Becoming Google Ads Certified
  • Google Ads Fundamentals Exam
  • Google Search Advertising Exam

Section 7

Additional Google Ads Campaign Formats

  • Google Display Network
  • Google Shopping Campaigns

​Bonus 1


After you complete our core program, learn advanced conversion tracking, ad copy, keyword, and bid management techniques.

After you complete our core program, learn advanced conversion tracking, ad copy, keyword, and bid management techniques.

The advanced training module is worth an additional $299... BUT, you get it for FREE when you join the Data Driven Google Ads program.

Advanced Google Ads Techniques:

  • Advanced Conversion Tracking
  • Conversion Tracking with GTM
  • Google Ad Grants
  • Ads Limited by Budget
  • Customer Match
  • Should You Advertise on Branded Keywords?
  • Troubleshooting Conversion Tracking
  • Ad Copy: Prices in Text Ads?
  • Broad Match Modified Keywords
  • Quality Score Not Showing
  • Single Keyword Ad Groups (SKAGs)
  • Automatic Ad Suggestions
  • GDPR and Google Ads

​Bonus 2


Get our PPC Profit Calculator, Optimization Checklists, Client Onboarding Guide, and more!

When you join the the Data Driven Google Ads Course, you also get access to our library of proprietary calculators, checklists and guides, including these resources:

  • Account Optimization Checklist
  • PPC Profit and ROI Calculator
  • Account Build Checklist
  • Client Kickoff Questionnaire
  • PPC Manager Aptitude Test
  • Scientific Advertising E-book

You can use these bonus materials to optimize your budget, streamline working with your clients, and simplify managing your ad campaigns.

The Data Driven Google Ads Library of Resources is valued at $299, but YOU get these resources for Free with your purchase.

​Bonus 3

Data Tools Discounts

Get massive discounts on premium digital marketing tools.

Our course members get access to deep discounts on data-driven marketing tools like Hotjar, Leadfeeder, Supermetrics, Keyword Hero, and SEMrush.

VALUE: $1809

​Bonus 4


Join our private Members-Only Facebook group. Inside our Private Facebook Group you can:

  • Find immediate answers to your digital marketing questions
  • Network with other marketers and business owners
  • Stay up to date with the latest buzz in data-driven marketing

Membership in the Data Driven Marketing Professionals Facebook group is available to YOU as a Free Bonus.

Our 60 Day Limited Refund Policy

Join today, we are here to support your continued learning. If within 60 days of purchase, you've watched all the Google Ads Mastery Course videos, followed the SOPs, and used our support channels to get help, but still do not understand the content, then and we'll happily work with you to get you the training you need or refund your Google Ads Mastery Course purchase. See our complete refund policy.

Here's What You Get By Enrolling Today

The Data Driven Google Ads Program contains everything you need to go from ZERO to PROFITABLE with Google Ads… The course was thoughtfully designed to give you a complete picture of the world of Google Ads, no matter your initial skill level. From the basics of our beginner lessons, to the advanced optimization strategies that rake in the profits, you will learn the methods Jeff Sauer developed while producing over a billion dollars in revenue for his clients using Google Ads.

We’re also throwing in some additional bonuses for those who sign up TODAY.

Become A Certified Data Driven Google Ads PPC Manager In 30 Days!


  • Google Ads Mastery Training Program ($499 Value)
  • Advanced Google Ads Training Modules ($299 Value)
  • Google Ads Resources and Guides ($299 Value)
  • Data Tools Discounts ($1,809 Value)
  • Private Data Driven FB Group ($100 Value)

Total Value: $3,006

(That's only $1.37 per day)

Answers To Your Most Common Questions About Google Ads Mastery From Data Driven

Can I complete Google Ads Mastery at my own pace?

Is Google Ads Mastery up to date?

Who is Data Driven Google Ads Mastery for?

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