Take control of your website tracking and add immediate value to your marketing results

Master the Complete Fundamentals of Google Tag Manager

Want to make your advertising and analytics 10X more effective? Google Tag Manager Course is the fast-track to learning Tag Manager, so you can immediately get more value out of your online marketing efforts.

This Google Tag Manager Course is an on-demand, online training program that teaches marketers, analysts, and website owners how to rapidly build their Google Tag Manager skills.


We'll start with the basics, and by the end of this training, you'll understand how to unlock a whole new world of marketing insights.

In this training program you'll learn:

  • How to save time and money tagging your website, while reducing tracking errors
  • How to upgrade your analytics using the GTM power tools - tags, triggers and variables 
  • How to add 70+ advertising and analytics tools to your website using code-free tag templates
  • How to enhance your website experience by adding event tracking to optimize your content
  • How to measure the real value of your advertising campaigns using conversion pixel templates
  • How to prevent your tracking code from going obsolete every time Google makes a change, by putting your Google tracking code updates on autopilot
  • How to test and debug your tracking in minutes, so you can confidently and quickly install your own tracking without having to wait on web development
  • How to simplify your analytics, while getting direct access to better data to make better marketing decisions
  • Skills that will add immediate value to your business, increase the ROI of your marketing efforts, and maximize the earning potential for your organization

Why are GTM skills critical to digital marketing?

These days, there are tags (or pixels or scripts or tracking codes) for everything – Google Analytics, Facebook, Twitter, AdWords, LinkedIn, etc. are all asking you to add code to your website to track advertising performance.

Tag Templates GTM Course

Manually adding new tags to your site is often slow, messy and frustrating.


Getting new tracking tags added on a website usually means waiting on web development to add your code to your site, which can take days, weeks or even years to accomplish! These delays cost money and time.

Manually adding tracking scripts can also cause other problems. The scripts can drastically slow down your website. They frequently break your site or cause JavaScript errors, and they need to be updated regularly. 


There's an easier way to get the marketing data you need to add value to your organization. 

Take back control of your tracking and add more value to your marketing with GTM

Google Tag Manager is a virtually code-less solution for adding tracking tags to your website and mobile apps. This revolutionary platform gives control back to the marketing team, so you can make faster and more informed decisions.


When you know how to use GTM, you don't have to wait to install new tags. GTM also keeps your website loading fast, and safe from corrupt tracking scripts.

And GTM has built-in event  triggers that allow you to collect more impactful marketing data. GTM is like the ultimate set of digital marketing power tools.

 Build your skills quickly, without making drastic mistakes

Learning fundamental GTM skills can drastically increase your value as a marketing professional. These skills can also save website owners loads of money.

But the GTM interface is not always intuitive. And using GTM without proper technique can have some unfortunate outcomes... like making your analytics tracking code disappear or accidentally inflating the metrics in your analytics account.


You could try to figure out GTM by sifting through Google’s documentation, or sloshing through endless hours of demo videos. But that can take forever! And both of these approaches will leave you with more questions than answers.

A better way to learn GTM

Introducing GTM Course, an online course pulled straight from the classroom to teach you Google Tag Manager from the ground up. 


I've figured out a better way for you to learn GTM... By doing it Live!


Instead of trying to teach you GTM through boring definitions and demos, GTM Course walks you through a real implementation of GTM on a live website.


The course helps you master the fundamental GTM components that save you time and money tracking your website.


In just 16 video lessons, you’ll learn how to use GTM with competence and confidence. You’ll be able to break free of tracking code barriers. And you’ll be able to take control of tracking the data you need to be a better marketer.


Google Tag Managet Course is the fast track to learning how to use Google Tag Manager.

Is GTM Course right for you?

If you're not using Google Tag Manager (GTM) yet - Or you have some Tag Manager experience, but you're not entirely confident with the platform - Then this Course is for you!

GTM Course is the perfect learning opportunity for the following professionals:

  • Marketers and analysts that want to take control of getting immediate access to the data they need to do their job
  • Website owners and marketers that want to be able to track their site, without waiting days or weeks for web developers to put tracking tags on their site.
  • Google Analytics users that want deeper, more valuable marketing insights that go beyond the "one size fits all" basic installation of GA
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    Consultants, marketers, and analysts that want to learn how to automate their tracking
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    PPC marketers that want control over their conversion tracking
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    Marketers and analysts that want to add high value skills, and increase their earning potential

GTM Course will help you rapidly progress from a beginner to intermediate level of expertise in Google Tag Manager.

About your instructor

Hi, I’m Jeff Sauer. I have been working in web analytics since 2005, when I became one of the first people to beta test Google Analytics. I was also privileged to be one of the first 50 people to beta test Google Tag Manager. As a marketer and web analyst, I've helped businesses of all sizes upgrade their tracking and analytics using GTM.

Ever since Google Tag Manager launched, I've been fascinated by how much easier this platform makes tagging and tracking.

I love helping students learn how to simplify their tracking and gain access to better marketing insights using GTM. The #1 question I receive from my Analytics and PPC Course students is "Jeff, can you PLEASE teach me GTM?" Now I am proud to announce Google Tag Manager.

This unique course takes you on a journey to learning Google Tag Manager from the ground up. Our hands-on demonstration of GTM allows students to go from beginner to intermediate level GTM users by the end of our coaching program. 

A unique approach to advancing your Google tag manager skills  

GTM Course originated from a live teaching session I did earlier this year in Minneapolis. During that training session, I only had one day to teach my students Tag Manager. So we packed as much as we could into a day worth of training.


The result was an action-oriented GTM training. A training that was so effective, we decided to turn into our newest course - GTM Course!

GTM Course shows you how to build a Tag Manager account in real-time. It's a raw view of how to go from zero to live tracking... better tracking... more complete tracking... automated tracking.  


GTM Course is NOT a boring demo.


This course takes you behind the curtain of setting up GTM in real-time. It shows you how a professional analyst works through GTM problems in real-time. You get to see everything; my thought process, my mistakes and my successes.

Real-time data GTM Course
Version Publishing GTM Course

GTM will teach you how to problem solve and troubleshoot your tracking without getting bogged down by technical platform details.

By the end of this 16 lesson course, you'll be able to use the GTM tools (tag templates, event tracking, and variables) that can save you time, and improve your marketing.


In addition to lessons from my live in-classroom training, GTM Course features updated and expanded materials designed to help you master the fundamentals of Tag Manager.

GTM Course is an on-demand training tool. You can use the training videos while you're working in your own Tag Manager account, and you'll have lifetime access to the materials.

Here's what you can expect from GTM Course

A time saving system for connecting your marketing platforms

Learn how to save time by connecting your Analytics reporting to over 90 other marketing systems.

A guide to improving your measurment

GTM Course is an on-demand resource that shows how to put tracking in place that will improve your measurement adding more value to your marketing insights.

An insider view of GTM

Learn how to approach building a GTM account, and implementing tracking solutions from a professional analyst's perspective.

A roadmap for simplifying your advanced tracking

Learn how to use the GTM workspace and naming conventions to keep your Tag Manager implementation clean and clear.

GTM Course is broken down into 5 topics that feature 16 in-depth lessons and video tutorials about the fundamentals of Google TagManager.


This consolidated resource will help you quickly build GTM skills... Skills that will allow you to immediately add more value to your marketing.

Let's take a look inside the Course

TOPIC 1

GOOGLE TAG MANAGER DECODED
Learn how to dive into GTM with confidence and purpose

  • GTM Terminology - Gain a straightforward understanding of GTM most critical components  
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    Getting started in Tag Manager - Creating your brand new account
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    How and why Tag Manager simplifies digital marketing

TOPIC 2

WORKING IN TAG MANAGER
Time saving solutions that will make tagging and tracking easier

  • Build your account the right way from day 1 - Workspace and workflow 
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    Digital marketing power tools - Tags and triggers
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    Put your Google code updates on autopilot with the GA tag template 
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    Publishing your first container - The safe way to tag and track
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    A codeless installation of GTM
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    How to know that your GTM installation was a success 

TOPIC 3

EVENT TRACKING IN GOOGLE TAG MANAGER
Using GTM to add more value to your measurement and marketing skills 

  • Gaining buy-in from your company and clients to leverage your new GTM skills 
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    The gateway to on-page data - Event Tracking
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    Variables and triggers - The keys to automating your tracking
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    How to install new tracking with confidence - Creating and testing triggers

TOPIC 4

TAGGING YOUR WEBSITE
The secret to upgrading your analytics effectively and quickly

  • Using video tracking to find out what your customers really think of your video content 
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    The secret to automating your event tracking - Dynamic variables 
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    Troubleshooting made easy - Using GTM version control 
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    Learn how much of your content your visitors really read - Scroll tracking 
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    Reduce your bounce rate with user interaction events
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    Using Real-Time reports to see your immediate results

TOPIC 5

THE DATA LAYER AND BEYOND
Enter the analytics Matrix and remove the limitations from your measurement capabilities

  • Tracking the data that will help you get more leads - Lead form tracking 
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    Using outbound link tracking to learn where your customers go when they leave your site
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    Using PPC tag templates to get better conversion data, without coding
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    Using download tracking to learn which content your website visitors really want
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    Removing the barriers to your data tracking skills by accessing the data layer
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    How to keep advanced tracking simple
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    Seeing the results of your hard work in Google Analytics

BONUS - OFFICE HOURS CALL Recordings with Jeff Sauer

On our 4 office hours calls, Jeff provided expert answers to student GTM questions!

My 1-on-1 training calls start at $500/hour for clients. But in our group Office Hours, you can see my GTM expertise in action AT NO ADDITIONAL COST.

These calls shared bonus GTM strategies, hacks, and tips that can save you hours and accelerate your skills. You will see specific answers to many common questions. Listen-in and get the benefit of hearing
 real GTM solutions to a wide variety of digital marketing problems.

Here's what we we discussed on these calls

  • Tag migration
  • Improving conversion tracking
  • How to get better data in your analytics account
  • Tracking plans for your business
  • Automated tracking opportunities

Bonus - GTM “Done for you” Google Analytics Container

Get Jeff’s recommended Google Tag Manager tracking set-up for Google Analytics, right inside your GTM account.

Done for you GTM container

The “GTM done for you” container includes all the Google Analytics tracking and event tags we recommend for all users of GTM. This includes the base Google Analytics tag, Google Analytics settings variables, plus event tracking for embedded videos, scroll tracking, outbound link tracking, and download tracking.

To use the “GTM done for you” container all you have to do is import the container into your GTM account, update the settings to include your tracking ID (don’t worry, we will provide instructions), and turn it on… Then, Bam! You’ll start collecting this vital marketing data in no time. You can get three hours of tagging and tracking work done in 15 minutes!

​Bonus - GTM “Done for you” Container Walkthrough

In addition to the “GTM done for you” container, I am adding a video lesson to GTM Course that teaches you how to use the container. This video lesson will show you:

  • How to import the new container into your account
  • How to change your settings to connect my container to your Google Analytics account
  • And how to turn on or off all the tracking tags in the container

After you watch our bonus video you’ll know exactly how to plug my GTM container into your account, input your account IDs, publish it, and presto! You'll be running many of the tags we build in the Course.

Between the “GTM done for you” container and our Bonus Lesson, we have added $400 of value to GTM Course AT NO ADDITIONAL COST TO YOU!

You will also receive all future bonus “done for you” containers that we add in support of major platforms. Including our WordPress container for those of you using the most popular CMS in the world.

my personal

60 day MONEY BACK GUARANTEE

Join Today! It's 100% RISK FREE. If you complete GTM Course, and still don't understand the fundamentals of Google Tag Manager (tags, triggers and variables), email our support for a refund. Show us that you completed all of the video lessons and used our forums to get help, and we'll happily refund your full payment. 

Master the fundamentals of GTM and add immediate value to your marketing.

Join today to claim your exclusive bonuses! 

GTM Course

Learn how to upgrade your Analytics, and go code-less with GTM. We’ll teach you how to make tracking your website simpler, faster, and more effective. Join today to receive access to our Bonus Office Hours call recordings!!

  • Lifetime access to 16 Video Lessons on Google Tag Manager (Value: $499)
  • Private Facebook Group access (Value: $100)
  • Bonus #1: Recordings of office hours with Jeff (Value: $400)
  • Bonus #2: GTM "Done for you" Google Analytics Container (Value: $300)
  • Bonus #3: Walk-through video for using "Done for you" Google Analytics Container (Value: $100)
  • Bonus #4: Data Driven Perks access with discounts for Keyword Hero + Supermetrics (Up to $1,242 Value)
  • Lifetime access to Data Studio Mastery (Value: $499)
  • Data Studio Mastery Office Hours Calls (Value $400) 
  • ACES Marketing Strategy Dashboard Template & Framework ($199 Value)

TOTAL VALUE: $2,641

EVERYDAY PRICE: $499

Better Data & Reports Powerhouse Package

GTM Course & Data Studio Course

Combine the great data you collect from Tag Manager with intuitive reporting templates within Data Studio. If you can dream it, you can probably track it in GTM, and if you can track it, you can showcase it in Data Studio! 

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    Lifetime access to 16 Video Lessons on Google Tag Manager (Value: $499)
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    Private Facebook Group access (Value: $100)
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    Bonus #1: Office hours with Jeff & Recordings (Value: $400)
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    Bonus #2: GTM "Done for you" Google Analytics Container (Value: $300)
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    Bonus #3: Walk-through video for using "Done for you" Google Analytics Container (Value: $100)
  • Bonus #4: Data Driven Perks access with discounts for Keyword Hero + Supermetrics (Up to $1,242 Value)
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    Lifetime access to Data Studio Mastery (Value: $499)
  • Data Studio Mastery Office Hours Calls (Value $400) 
  • ACES Marketing Strategy Dashboard Template & Framework ($199 Value)

TOTAL VALUE: $3,739

INDIVIDUALLY PRICED: $998

EVERYDAY PRICE: $699

Your questions about GTM Course

Can I complete GTM Course at my own pace?

How much time do I need to dedicate?

Are Google Analytics and Google Tag Manager (GTM) the same thing?

Who is GTM Course for?

What is event tracking?

Does using GTM violate GDPR?

How will the Bonus Office Hours recordings work?

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