The Peanut Butter and Jelly Package

PAIR GOOGLE ADS MASTERY WITH GOOGLE ANALYTICS MASTERY, AND...

Discover how to turn your website into a conversion Machine

Two on-demand, online training programs that will help you master driving traffic and converting customers using Google's biggest marketing platforms.

We've trained 15,634 members to deliver data driven results for organizations worldwide, including:

Google Ads Mastery starts with the basics and quickly dives into the techniques used by long-time, expert advertisers. By the end of this program, you'll know the techniques needed to run profit-driven advertising campaigns with Google Ads.

What you'll learn in this course:

  • Discover how to build your Google Ads account to deliver profit generating data for every ad campaign your run, from day-1
  • Learn how to use your ad campaigns to find untapped keywords opportunities, so you can get more for your advertising budget
  • Leverage a proven system to calculate profitable budgets and optimize your bids without wasting money on ineffective tactics
  • Own a set of checklists that show you which metrics to focus on for management and when to make adjustments in your account, without spending all day inside Google Ads
  • Build your marketing credentials by earning your Google Search Advertising Certification and passing the test on your first attempt 
  • Set yourself apart from the pack with your Data Driven Google Ads Mastery certification
  • Decipher the 3 paid search advertising strategies that matter so that you can outmaneuver your competitors and avoid “false-hope” bidding wars forever
  • Increase your conversions and reduce wasted ad spend using our Data Driven account management techniques 

Who is this course for:

  • New advertisers who want to follow a proven process to get started in PPC management
  • Entrepreneurs and business owners who want to learn a system for profitable advertising on Google
  • Intermediate level advertisers who need to learn techniques that will allow them to increase their conversions and reduce wasted ad spend
  • Marketers who need to understand the metrics and methods behind profit-driven advertising on Google

Google Analytics Mastery teaches advertisers, marketers and business owners how to track and measure their website marketing. By the end of this course, you'll understand how to use Google Analytics to improve your marketing results.

What you'll learn in this course:

  • Leverage our 30-day system to make rapid improvements in your marketing capabilities
  • Acquire skills that allow you to gain a deeper understanding of your customers so you can increase your sales and conversions
  • Become a strategic thought-leader for your marketing team
  • Simplify tracking the metrics and data that matter so can reduce wasted time and lower costs
  • Automate your reporting so the answers you need are always in plain sight
  • Decipher advanced tracking and learn how to deploy the right data collection techniques for your needs
  • Own a set of skills that will become more and more in demand as digital marketing advances
  • Set yourself apart from the pack with a Data Driven web analytics certification
  • Enhance your marketing credentials by earning your Google Analytics certification
  • Discover how to increase your conversion and sales using "practical" web analytics 

Who is this course for:

  • Brand new Google Analytics users who have never tracked website data before
  • Business owners and entrepreneurs who want take control of their website marketing and results
  • Freelancers and consultants who need to provide their clients with data-driven marketing solutions
  • Anyone who wants a step-by-step, comprehensive guide to Google Analytics that will help them go from beginner to advanced in 30 days

Join 15,634 Members who rapidly advanced their digital marketing skills using our data Driven training process

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Get certified now. - Jeff is a very good teacher. This course is easy to follow, and it provides everything needed to get to pass the 2 courses needed to get certified. I sent questions during the training and even after and Jeff came back each time in a timely manner. I'm confident that I will log in my account and use the videos as a reference for a while. This training worth every penny.

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Eric Lacoursiere

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I loved everything about this course! The way it is set up is terrific because you always know where you are. It was well planned and laid out in a way that made it easy to learn and also interesting. I learned so much from Jeff and his teaching manner is terrific. I've taken lots of courses over the years, but have to say this is one of the very best! If you're considering do it, you won't regret it!

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Rena McDaniel

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Worth Every Penny - I have had my share of running AdWords from 2012 to 2014, but I believe this course will get me to another level, where i can consider myself an AdWords pro!!!

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Tomislav Glogovac

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Easy to Digest Format - Even though I'm just starting the course, I know it was a smart decision to invest in learning PPC. After just a few lessons, I've already found ways to tweak my first Google Adwords campaign. Jeff makes everything clear, which isn't always easy when teaching this topic. Can't wait to become a master!

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Lucy Banta

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Rock Solid Investment - I'm very pleased w my purchase. The class starts slow, picks up speed, and then finishes w a bang... leaving you primed to take Google's "official" test if you'd like. Jeff's a natural teacher. He begins each lesson telling you what's ahead and then helpfully summarizes the lesson at the end. He's also prompt w answers in the lesson forum.

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Michael Devaney

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Great Refresher with some hidden Gems - This course was a great refresher, had a few hidden gems that have seriously helped me re-frame some processes, as well as gave me an insight into the life of a pro-adwords user. Well recommended, regardless of how comfortable you already are with Adwords. Only the fool hardy would say 'I already know everything and couldn't possibly learn more'.

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Joshua Ballard

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What I spend on AdWords vs what I spent on your course and the money I have *SAVED* has paid for itself 10 times over!

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Darren Eiswirth

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Excellent course! Jeff's Google Analytics course is quite simply the best way to fast-track your understanding of how GA can help you analyse your website's performance. There is no waffle or time wasted, the progression from beginner to advanced happens without you even noticing. And then at the end, you realise "wow, I can do this!" So much more to this course than just preparation for the Certification exam. Thanks Jeff.

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Clare Groom

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Great course very detailed - I really like this course. It s great format with one video a day, not too much content at once but not too few. Of course you can also binge watch it if you feel like it. The content is very detailed and goes really in depth. Can't wait to try to google adwords certification at the end of the course.

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Loïc Boutet

About your instructor

Hi, I’m Jeff Sauer, but you might know me as Jeffalytics.  At one point I was freelance marketer bouncing from gig to gig. Then I discovered Google Ads (at the time AdWords).


From the moment I saw the opportunity (and fun) PPC marketing offered, I was obsessed with Google Ads.


Google Ads was like a game... only instead of winning points or useless tokens... you could earn money, and lots of it.


My obsession with PPC perfection opened a lot of doors. Eventually, I become one of the top advertisers on Google Ads... allowing me to be one of the first beta testers of Google Analytics.


And, I have to admit, I fell head over heal in love with Google Analytics.


Google Ads and Google Analytics go together like peanut butter and jelly.  Google Ads can help you send hoards of qualified customers to your business. While Google Analytics can provide you with juicy insights about your website visitors, which you can use to increase your traffic and amplify your conversion rates.


As a Google Analytics Certified Partner, I helped manage thousands of Google Ads and Analytics accounts.  


In 2013, I decided to take the my knowledge of data-driven marketing to the classroom. 


But I didn't want to limit my teaching to workshops or live classes. So I developed online programs that are accessible to everyone. Since then I've helped over 15,000 students improve their marketing results and build their skills.


Google Ads Mastery and Google Analytics Mastery provide you with a straight forward path to  understanding these platforms, while developing practical skills you can use to get immediate business results.

Jeff has been featured on:

​What You Can Expect From Google Ads Mastery

A system for finding profitable advertising opportunities using Google Ads.

A guide to building your Accounts, Campaigns, and Search Ads on Google.

An insider view of how an experienced advertiser manages Google Ads accounts.

A roadmap for using a Data Driven approach to create successful PPC advertising campaigns.

Google Ads Mastery program is your complete guide to search advertising on Google. This 30-day program walks you step-by-step through the process of building an Ads account the right way!

Section 1: Introduction To Google Ads Mastery

Section 2: Navigating Google Ads

Section 3: How Google Ads Works

Section 4: Earning A Positive Return On Investment

Section 5: The Business Of PPC

Section 6: Google Ads Certification Exams

Section 7: Additional Google Ads Campaign Formats

​What You Can Expect From Google Analytics Mastery

A step-by-step guide to implementing the right website tracking plan for your business or clients

Checklists and frameworks to help track and measure your marketing results

An over the shoulder perspective of how to set up and use Google Analytics

A system for making sense of your data and acting on the information your collect

Google Analytics Mastery Course is your complete guide to tracking and measuring your website marketing. This 30-day program walks you step-by-step through how to collect, measure, and act on the your website data.

Section 1: Beginner Google Analytics

Section 2: Intermediate Google Analytics

Section 3: Advanced Google Analytics

Section 4: Advanced Reporting Techniques

Section 5: Google Analytics Consulting

Section 6: Google Tag Manager Tutorial

Section 7: GDPR And Google Analytics

Bonus #1 - Advanced Google Ads Training Module

Bonus #2 - Data Driven Library of Google Ads Resources and Guides

Bonus #3 - Google Analytics In-Action Training Module

Bonus #4 - Data Driven Library of Google Analytics Resources and Checklist

Bonus #5 - Members-Only Digital Marketing Tool Discounts

Bonus #6 - Data Driven Member's Only Facebook Group

Our 60 Day Limited Refund Policy

All Data Driven programs are backed by a 60 day limited refund policy. In the case of our Google Ads Mastery and  Analytics Mastery Courses, you must show you have completed all course materials, passed all quizzes, participated in our Facebook group to get help, and partaken in the Google  certification exams to qualify. See our complete refund policy.

Here's What You Get By Enrolling Today

When you enroll in these two comprehensive training programs, today...


You'll get access to all the lesson modules, all the exclusive resources and bonuses, and all the benefits of being a lifetime Data Driven member.


If you're ready to master the Data Driven process for driving traffic and converting customers using Google's two biggest marketing platforms...


Join us in Google Ads and Google Analytics mastery

Become A Double Threat - Master Google Ads & Google Analytics To Improve Your ROI!

ENHANCE YOUR ANALYTICS SKILLS with PPC ROI

  • Google Analytics Mastery Training Program - Lifetime access to 40+ HD videos - Beginner, Intermediate, and Advanced topics ($499 Value)
  • Bonus #1: Advanced Google Analytics-In-Action Training Modules Lifetime unlimited access to 30+ HD videos ($299 Value)
  • Bonus #2: Access to the Data Driven Library of Google Analytics Resources and Guides - The perfect companion for your video lessons ($299 Value)
  • Bonus #3: Access to Members' Only Digital Marketing Tools Discounts - Exclusive deep discounts on ROI generating tools like Keyword Hero, Leadfeeder, Supermetrics, SEMRush and more ($1,809 Value)
  • Bonus #4: Private Discussion Threads & Facebook Group Learn from your peers and get answers to your most pressing questions in our members-only forums ($100 Value)
  • Lifetime access to Google Ads Mastery - Unlimited access to 50+ HD videos teaching Google Ads ($499 Value)
  • Lifetime access to Tag Manager Mastery - Unlimited access to 35+ HD videos - focusing on how to get the most from Google Tag Manager (Not Included)
  • GTM Bonus: Eight GTM Master Class Recordings - with Jeff Sauer & Guest experts like Simo Ahava (Not Included)
  • Lifetime access to Data Studio Mastery - Unlimited access to 40+ HD videos teaching Google Data Studio (Not Included)
  • DSM Bonus: Four Live Data Studio Master Class Recordings - Live Q&A recording with members and Jeff Sauer (Not Included)

Total Value: $3,505
Combined Price: $998

(That's only $2.73 per day)

LIFETIME ACCESS. ON-DEMAND LEARNING.
24-7 AVAILABILITY. 60 DAY GUARANTEE.

Become A Full Stack Marketer With 4 In-Demand Data Driven Skills!

MASTER THE FULL STACK OF GOOGLE MARKETING TOOLS

  • Google Analytics Mastery Training Program - Lifetime access to 40+ HD videos - Beginner, Intermediate, and Advanced topics ($499 Value)
  • Bonus #1: Advanced Google Analytics-In-Action Training Modules Lifetime unlimited access to 30+ HD videos ($299 Value)
  • Bonus #2: Access to the Data Driven Library of Google Analytics Resources and Guides - The perfect companion for your video lessons ($299 Value)
  • Bonus #3: Access to Members' Only Digital Marketing Tools Discounts - Exclusive deep discounts on ROI generating tools like Keyword Hero, Leadfeeder, Supermetrics, SEMRush and more ($1,809 Value)
  • Bonus #4: Private Discussion Threads & Facebook Group Learn from your peers and get answers to your most pressing questions in our members-only forums ($100 Value)
  • Lifetime access to Google Ads Mastery - Unlimited access to 50+ HD videos teaching Google Ads ($499 Value)
  • Lifetime access to Tag Manager Mastery - Unlimited access to 35+ HD videos - focusing on how to get the most from Google Tag Manager ($499 Value)
  • GTM Bonus: Eight GTM Master Class Recordings - with Jeff Sauer & Guest experts like Simo Ahava ($2,000 Value)
  • Lifetime access to Data Studio Mastery - Unlimited access to 40+ HD videos teaching Google Data Studio ($499 Value)
  • DSM Bonus: Four Live Data Studio Master Class Recordings - Live Q&A recording with members and Jeff Sauer ($1,000 Value)

Total Value: $7,503
Combined Price: $1,996

(That's only $5.47 per day)

LIFETIME ACCESS. ON-DEMAND LEARNING.
24-7 AVAILABILITY. 60 DAY GUARANTEE.

Join 15,634 Members who mastered Google Ads and Google Analytics using our most popular training package

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Pays for itself 10x over!
If people follow this course properly, it will pay for itself many times over – especially for anyone who is spending more than $500 a month on Google Ads. It’s true – what I spend on Google Ads vs what I spent on your course and the money I have *SAVED* has paid for itself 10 times over! (and will continue to do so). Now if you figure out a way to give me more TIME in my day to watch your courses, that’s another story.

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Nicholas Wagner

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This has helped train our team at HP - Excellent video class! The class is based on application of Google Analytics to solve business problems in addition to a comprehensive review of the software functionality. We needed an online resource that would show latest interface changes and their implications for more experienced users and also be comprehensive enough for many of international colleagues who are new to basic analytics concepts and scattered around the world.

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Vanessa Bright

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Going beyond a demo for Google. Only actionable information! - Whether you’re just getting started or you’ve been advertising for years, training from Jeff Sauer will undoubtedly open your eyes to the full power of online advertising. Jeff provides straightforward information, taking you from knowing the “what” to knowing the “why” and the “how”. This is actionable information that can be applied to your account immediately – in most cases, during class itself.

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Daniel Bassett

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I have gotten more from my analytics in the last month than I have in the previous 8 years of using them - I have been doing analytics for many years, but Jeff’s descriptions of how segments, saved searches and conversion goals could help actually make my analytics useful was amazing. I have gotten more from my analytics in the last month than I have in the previous 8 years of using them.

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Tara Jacobsen

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The Best PPC Course Out There.
The course is perfectly structured from the beginner level to the most advanced PPC strategies required for a successful campaign. Jeff does a great job, walking through what's needed for someone to become a PPC expert and get Google Certified too.

The videos are quite long, but the content is paced smoothly and organically step by step, without leaving the student with further questions. This makes the course easy to follow even though the amount of information is high.

The course also provides, hands on strategies, tools and templates for the student to follow and use. Ensuring the most efficient account and campaign structure.

I couldn't recommend the PPC Course enough. I got certified in Google AdWords Search, right after finishing the course. Which gave me the confidence and fundamentals to go ahead and expand my knowledge on my own by also getting Certified in Display, Shopping, Video and Mobile too.

Not to mention the fact that I also enrolled in Jeff's Analytics Course too, which got me certified in Google Analytics too.

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harris psathakis

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Great Course - It's a great introduction to PPC. Super fast way to get started quickly.

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Tommy Griffith

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All you need to completely understand Google Analytics - I signed up for the beginner, intermediate, and advanced GA classes. I’m already fairly familiar with GA, but I wanted to cover my bases and get ready for the GA certification exam. Having just completed the “Beginner” class, I have to say it’s excellent. Jeff explains things really well. He has been teaching GA for years, and his knowledge really shines through. What I have really liked is his walkthrough of the different reports and aspects of GA, and particularly his emphasis on the truly important reports – and his pointing out the less-important parts. Even though I knew much of the beginner class material, I learned quite a few little tricks I hadn’t known before. It was well worth my time. Highly recommended.

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Fred Pike

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Best PPC Course out there
Having recently started in a new Digital marketing role this year, i was looking for a comprehensive AdWords course to take my skills to the next level. Jeff's course is the BEST I have found - and what's even better is his engagement with his students. I emailed him twice and he got back to personally within 24 hours both times. Thank you Jeff for sharing your experience and knowledge with us and helping me build a rock solid foundation for PPC advertising.

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Luke Kelly

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