We've trained 15,634 members to deliver data driven results for organizations worldwide, including:
Tag Manager Mastery starts with the basics, and by the end of this training, you'll understand how to unlock a whole new world of precise marketing insights.
Data Studio Mastery teaches advertisers, marketers, and business owners how to develop real-time reporting to guide business strategy and visually communicate marketing results.
In my new role, I am spending a lot more time immersed in analytics and reporting for our corporate site across the entire enterprise. I appreciate your Google Data Studio guidance because it keeps me on top of recent Google news, product updates, and feedback from others who are building similar data driven organizations. Cheers!
These bundles are a really great value - I purchased Google Data Studio, GTM, and Analytics courses :)
This training is well worth the price (I have never spent so much on training before!) but I purchased because I had so much confidence in Jeff’s training. After completing Jeff’s Analytics training course, I knew Data Studio Mastery was next on my list. I’ve already leveraged the program and my knowledge to automate tons of reports! This course gave me what I need to go beyond single-channel reporting and build professional reports for my organization!
I never figured out GTM until Jeff’s training. Thanks!
I’ve thoroughly enjoyed all the GTM calls that Jeff hosts and I'm very grateful that you these calls are included as part of the program. It’s great to be part of the community.
I personally value the fact that you were as open and transparent with your students and that you willingly tackle pretty much any question that comes at you from the community. I look forward to remaining part of the community long-term and have you answer my questions as they come up!
Hi, I’m Jeff Sauer. I have been working in web analytics since 2005, when I became one of the first people to beta test Google Analytics. I was also privileged to be one of the first 50 people to beta test Google Tag Manager.
Ever since Google Tag Manager (GTM) launched, I've been fascinated by how much easier this platform makes tagging and tracking.
The introduction of Google Data Studio (GDS) as free tool in Google 's marketing stack makes it possible to quickly visualize the valuable data you track using GTM.
As a Google certified partner, I've helped thousands of organizations upgrade their tracking and turn their data into meaningful, actionable marketing reports.
Together GTM and GDS can save you 100s of hours and 1000s of dollars executing your marketing initiatives.
Inside my mastery level courses, not only will you learn how to use these tools from the inside out... but you'll also get direct access to the GTM and GDS frameworks I use with my clients, and in my own business.
These training programs were designed to give you command of two of the most in-demand digital marketing skills (tracking and reporting) along with resources you can use to make an immediate impact on your business objectives.
Jeff has been featured on:
A time saving system for connecting your marketing platforms: Learn how to save time by connecting your website to over 90 marketing systems within GTM.
A guide to improving your measurement: Get on-demand resource that shows you how to put tracking in place that will improve your measurement, adding more value to your marketing insights.
An insider view of GTM: Learn how to approach building a GTM account, and implementing tracking solutions from a professional analyst's perspective.
A roadmap for simplifying your advanced tracking: Learn how to use the GTM workspace and naming conventions to keep your Tag Manager implementation clean and clear.
Tag Manager Mastery Course is broken down into 5 sections that feature 16 in-depth lessons and video tutorials about the fundamentals of Google Tag Manager.
This consolidated resource will help you quickly build GTM skills... Skills that will allow you to immediately add more value to your marketing.
A process for automating your reporting using Google Data Studio
A Framework and guide for consolidating your KPIs from multiple marketing platforms into one master dashboard
A strategy for consistently delivering reports that get your stakeholder's attention while highlighting your results
A library of time-saving, ready-made reporting solutions
Data Studio Mastery is your complete guide to Google Data Studio. This program walks you step-by-step through building reports that highlight your results, capture your strategy, and answer critical marketing questions.
Here's a look at what we'll cover in this unique training program:
Learn how to turn your website into a tracking-machine that powers your advertising and analytics.
GTM Course includes Four MASTER CLASSES. During two of these trainings, Jeff was joined by world-renowned GTM expert Simo Ahava, who is a leading global authority on Google Tag Manager.
Simo’s GTM seminars typically cost hundreds of dollars to attend... If you can even get tickets to them. Simo does so few trainings these days that his workshops sell out faster than a Bruce Springsteen concert.
During these Master Class recordings, Simo and Jeff will teach you how to go beyond the basics of GTM, and turn your website into a tracking-machine that powers your advertising and analytics.
These Master Classes alone are worth 8X the cost of the Course.
BUT, when you join Tag Manager Mastery, you will get full access to 4+ hours of Simo and Jeff's unparalleled knowledge… at no extra cost!
Here's what we you'll discover during these Master Classes:
Get Jeff’s recommended Google Tag Manager tracking set-up for Google Analytics, right inside your GTM account.
The “GTM Done-For-You” container includes all the Google Analytics tracking and event tags we recommend for anyone who uses GTM to send data to GA. This includes the base Google Analytics tag, Google Analytics settings variables, plus event tracking for embedded YouTube videos, scroll tracking, outbound link tracking, and download tracking.
To use the “GTM Done-For-You” container, all you have to do is import the container into your GTM account, update the settings to include your tracking ID (don’t worry, we will provide instructions), and turn it on… Then, Bam! You’ll start collecting this vital marketing data in no time. You can get three hours of tagging and tracking work done in 15 minutes!
In addition to the “GTM Done-For-You” container, I am adding a step-by-step video lesson to GTM Course that teaches you how to use the container. This video lesson will show you:
After you watch our bonus video you’ll know exactly how to plug my GTM container into your account, input your account IDs, publish it, and presto! You'll be running many of the tags we built during GTM Course.
Between the “GTM Done-For-You” container and our Bonus Lesson, we have added $400 of value to Tag Manager Mastery Course AT NO ADDITIONAL COST TO YOU!
You will also get access to future bonus Done-For-You Containers that we add in support of major platforms. Including our WordPress container for those of you using the most popular CMS in the world.
Cheatsheets and checklists to help you get your tags set up quickly and correctly.
Having these SOPs at your disposal is your expert playbook for GTM.
Our GTM SOPs are straightforward guides you can rely on to help you get advanced tracking in place the correct way, for every tag you install with GTM.
The Library will include SOPs for:
If we sold access to individual SOPs, the Library would cost $396… But we aren't selling these SOPs, so the only way you can get them is with your purchase of Tag Manager Mastery Course. Get them for FREE while this bonus is still available.
Get access to ready-made dashboard templates for PPC, SEO, YouTube, Facebook Ads, and more!
Jump right in and grab our ready-made library of dashboard templates. When you join Data Studio Mastery you'll get immediate access to our ACES Template, PPC, YouTube, Product Launch Campaign Dashboard and more.
These strategic templates will feature blended data, calculated metrics, and other advanced GDS features.
But the best part is… We'll show exactly how to do any data configuration or design work to use these dashboards effectively.
Every one of our Data Studio report templates comes with a video that shows you how to connect the template to your data so you can see your results quickly.
You can copy these templates, add your branding to them and use them as your own! Be a hero for your organization, look great in front of your clients, and see a clear picture of your performance so you can act on your data!
See how a professional analyst uses reporting to display, evaluate and improve marketing results
When you join Data Studio Mastery you will also get access to our recordings of our “Office Hours” training sessions. In these bonus video lessons, you’ll get go behind the scenes to see how Jeff solves reporting and data measurement problems in real-time.
Jeff’s live trainings typically cost $500 or more to attend in-person. The Office Hours recording lessons will allow you to review these training sessions for FREE when you join Data Studio Mastery.
Here's the inside information you’ll get access in the bonus lessons:
Get massive discounts on premium digital marketing tools.
Our course members get access to deep discounts on data driven marketing tools like Hotjar,Leadfeeder, Supermetrics, Keyword Hero, and SEMrush.
These exclusive discounts are worth as much as $1,809.
Join our private Members-Only Facebook group.
Inside our Private Facebook Group you can:
Membership in the Data Driven Marketing Professionals Facebook group is available to YOU as a Free Bonus.
Join Today! If you've watched all the videos in Data Studio Mastery and Tag Manager Mastery, followed the SOPs and reporting frameworks, and still can't find answers about the fundamentals of Google Tag Manager or Google Data Studio (tags, triggers and variables, and data sources, visualizations, and templates), email our support to request a refund. Show us that you've completed all of the video lessons and used our support channels to get help, and we'll happily refund your full payment. See our complete refund policy.
When you enroll in these two comprehensive training programs, today...
You'll get access to all the lesson modules, all the exclusive resources and bonuses, and all the benefits of being a lifetime Data Driven member.
If you're ready to master the Data Driven process for tracking and visualizing the information you need to achieve your marketing goals...
Join us in Tag Manager and Data Studio mastery.
Yes. Tag Manager Mastery and Data Studio Mastery are online, on-demand training courses. You'll be able to access all the materials as you need and work at your own pace.
Tag Manager Mastery Course consists of five hours of training, spread out over 16 lessons. Data Studio Mastery consists of over five hours of training, spread out over 27 lessons.
Your membership in these courses comes with lifetime access.
Tag Manager Mastery course is for beginner to intermediate Tag Manager users. If you are an advanced GTM user, this course likely will not be a good fit for you.
GTM Course is designed to help beginner and novice Tag Manager users rapidly build their skills to an intermediate level.
Data Studio Mastery is designed to help both those with no knowledge of how to use GDS and experienced GDS users advanced their skills.
In this training program, we’ll start with the basics and build your aptitude quickly. From setting up a new GDS account to using blended data and calculated metrics, will cover beginner to advanced skills.
We’ll also spend a lot of time working on reporting strategy. The biggest problem that holds people back in Data Studio is they don’t know what to report on, or how to organize their reports.
Inside the course, we are going to give you a reporting strategy framework, a checklist, and dashboard templates to help figure out which data visualizations will provide the most value to your business, clients, or team members. We are going to help you build impactful reports that capture your marketing strategy, as well as your KPIs and targets.
There are 16 lessons in Tag Manager Mastery Course. Each lesson is 10 to 20 minutes in length. If you complete one lesson per day, you can finish the course in 16 days.
The course is meant to be a companion to working in GTM. After, or while you're completing the course, you can use the lessons to help you accomplish your objectives in GTM.
Each lesson in Data Studio Mastery Course is approximately 5 to 20 minutes in length. The entire training program is designed to be completed over a five week period. However, you are welcome to work through all the lessons and materials at your own pace.
After completing these programs, you will have more knowledge of data-driven marketing than 95% of the marketers I interviewed during my agency days.
And using our training process, you'll achieve much more than just "classroom" knowledge.
You learn practical applications and gain resources that will help you make an immediate impact on your business objectives.
Many of our students have boasted a 10X return on investment using the skills they gained from these Data Driven training programs.
No. Google Analytics is a reporting interface that can show you the results of the data your track online.
GTM helps you manage the tracking tags (pixels, scripts, code, etc.) that are used to track data. GTM also helps you connect the data you track across your marketing systems and analytics reporting interfaces.
Google Data Studio is a powerful, FREE premium-quality data visualization platform. Data Studio allows you to connect to your marketing and data collection systems, like Google Analytics, Google Ads, Search Console and more, to create consolidated custom reports and dashboards.
Data Studio helps you share live interactive reports that have user side functionality, like sorting and filtering, without giving other parties access to your marketing platforms. These features allow you to share reports with team members, clients, and stakeholders that need information about your marketing efforts but aren’t involved in the day-to-day process of using digital marketing systems.
With data studio, the reporting and visualization possibilities are endless. The community of marketers and data analysts using this platform is growing rapidly.
Google Data Studio is not a naturally intuitive platform. But on the scale of technical difficulty from 1 to 5 (5 being the most difficult), most marketers would rate GDS a 2 to 2.5. Many users find Data Studio less complicated than Google Analytics, once they get the hang of it.
In Data Studio Mastery will cover all the concepts you need to create reports, data sources, metrics and dimensions, visualizations, sorting, filters, formatting, and much more.
Data Studio natively connects to 17 other marketing and data platforms. And there are over 120 total data connectors available for data studio. Not every marketing platform has a data connector. But in this training program, we’re going to teach you how to use third-party automation systems, so that you can increase the scope of your reporting capabilities.