Take control of your website tracking and add immediate value to your marketing results

Master the Complete Fundamentals of Google Tag Manager and collect better data for your website

Want to make your advertising and analytics 10X more effective? Tag Manager Mastery puts you on the fast-track to learning GTM, so you can immediately get more value out of your online marketing efforts. See first hand why 906 members love this program. 

The Tag Manager Mastery course is an on-demand, online training program that teaches marketers, advertisers, and website owners how to rapidly build their Google Tag Manager skills.

We'll start with the basics, and by the end of this training, you'll understand how to unlock a whole new world of marketing insights.

Data Driven has trained employees from 10,000+ organizations, including brands like:

  Discover how to use Google Tag Manager To...

  • Save time and money tagging your website, while reducing tracking errors
  • Upgrade your analytics using three GTM power tools - tags, triggers and variables 
  • Add 70+ advertising and analytics tools to your website using code-free tag templates
  • Enhance your website user experience by adding automatic event tracking to discover better ways to optimize your content marketing efforts
  • Measure the real value of your advertising campaigns using conversion pixel templates
  • Prevent your tracking code from going obsolete every time Google makes a change, by putting your Google tracking code updates on tag-template autopilot
  • Test and debug your tracking in minutes, so you can confidently and quickly install your own tracking without having to wait on web development
  • Simplify your analytics, while getting direct access to better data to make better marketing decisions
  • Implement techniques that will add immediate value to your business, increase the ROI of your marketing efforts, and maximize the earning potential of your organization

Why are GTM skills critical to digital marketing?

These days, there are tags (or pixels or scripts or tracking codes) for everything – Google Analytics, Facebook, Twitter, Google Ads, LinkedIn, etc. are all asking you to add code to your website to track advertising performance.

Tracking tags

Manually adding new tags to your site is often slow, messy and frustrating.

Getting new tracking tags added on a website usually means waiting on web development to add your code to your site, which can take days, weeks or even years to accomplish! These delays cost money and time.

Manually adding tracking scripts can cause other problems as well. Third-party scripts can drastically slow down your website performance. They can even break your site or cause JavaScript errors. Not only that, but the pixels need to be updated regularly to maintain effectiveness. 

There's an easier way to get the marketing data you need to add value to your organization. 

Take Back Control Of Your Tracking And Add More Value To Your Marketing With GTM

Google Tag Manager is a virtually code-less solution for adding tracking tags to your website and mobile apps. This revolutionary platform gives control back to the marketing team, so you can make faster and more informed decisions.

When you know how to use GTM, you don't have to wait to install new tags. GTM keeps your website loading fast, and safe from corrupt tracking scripts.

And GTM has built-in event triggers that allow you to collect more impactful marketing data. GTM is like the ultimate set of digital marketing power tools.

Tracking tags

Build Your Skills Quickly, Without The Mistakes Most Non-Technical Marketers Make

Learning fundamental GTM skills can drastically increase your value as a marketing professional. These skills can also save website owners loads of money.

But the GTM interface is not always intuitive. And using GTM without proper technique can have some unfortunate outcomes... like making your analytics tracking code disappear or accidentally inflating the metrics in your analytics account.

You could try to figure out GTM by sifting through Google’s documentation, or sloshing through endless hours of demo videos. But that can take forever! And both of these approaches will leave you with more questions than answers.

The Best Way To Learn GTM For Beginner And Intermediate Users

Introducing Tag Manager Mastery, an online course pulled straight from the classroom to teach you Google Tag Manager from the ground up. 

I've figured out a better way for you to learn GTM... By doing it Live!

Instead of trying to teach you GTM through boring definitions and demos, Tag Manager Mastery walks you through a real implementation of GTM on a live website.

The course helps you master the fundamental GTM components that save you time and money by focusing on collecting the actionable data that matters to your business. 

In 16 video lessons, you’ll learn how to use GTM with competence and confidence. You’ll be able to break free of tracking code barriers. And you’ll be able to take control of tracking the data you need to be a better marketer.

Tag Manager Mastery puts you on the fast track to using Google Tag Manager effectively.

Is Tag Manager Mastery Course Right For You?

If you're not using Google Tag Manager (GTM) yet - Or you have some Tag Manager experience, but you're not entirely confident with the platform - Then this Course is for you!

Tag Manager Mastery Course is the perfect learning opportunity for the following professionals:

  • Marketers who want immediate access to the data they need to do their job more effectively
  • Website owners and analysts who want to be able to track their site performance, without waiting days or weeks for web developers to put tracking tags on their site
  • Google Analytics users who want deeper, more valuable marketing insights that go beyond the "one size fits all" basic installation of GA
  • Consultants and agency teams that want to learn how to automate their tracking of client results
  • PPC marketers that want greater control over their conversion tracking
  • Professionals that want to add high value skills and increase their earning potential

Tag Manager Mastery Course will help you rapidly progress from a beginner to advanced level of expertise in Google Tag Manager.

Join 906 Members Who Mastered Collecting More Valuable Data Using GTM Inside Tag Manager Mastery 

I never figured out GTM until Jeff’s training. Thanks! 


I’ve thoroughly enjoyed all the GTM calls that Jeff hosts and I'm very grateful that you these calls are included as part of the program. It’s great to be part of the community.

I personally value the fact that you were as open and transparent with your students and that you willingly tackle pretty much any question that comes at you from the community. I look forward to remaining part of the community long-term and have you answer my questions as they come up!


These bundles are a really great value - I purchased Google Data Studio, GTM, and Analytics courses :)


About your instructor

Hi, I’m Jeff Sauer. I have been working in web analytics since 2005, when I became one of the first people to beta test Google Analytics. I was also privileged to be one of the first 50 people to beta test Google Tag Manager.

As a marketer and web analyst, I've helped businesses of all sizes upgrade their tracking and analytics using GTM.

Ever since Google Tag Manager launched, I've been fascinated by how much easier this platform makes tagging and tracking.

I love helping students learn how to simplify their tracking and gain access to better marketing insights using GTM. The #1 question I receive from my Google Analytics Mastery and Google Ads Mastery Course students is "Jeff, can you PLEASE teach me GTM?"

Now I am proud to bring you my Tag Manager Mastery Course.

This unique course takes you on a journey to learning Google Tag Manager from the ground up. Our hands-on demonstration of GTM allows students to go from beginner to intermediate level GTM users by the end of our coaching program. 

Jeff has been featured on:

A Unique Approach To Advancing Your Google Tag Manager Skills

It all started with a live GTM training session in Minneapolis. During that training session, I only had one day to teach my students Tag Manager, so I packed as much as I could into a day worth of training.

The result was an action-packed training that was so effective, we decided to turn into an online program that you can access 24-7!

Tag Manager Mastery shows you how to build a Google Tag Manager account in real-time. It's an unfiltered view of how to go from zero tracking to something better, showing you how to automate the tracking process for more complete results. 

This is NOT a boring demo.

This course takes you behind the curtain of setting up GTM in real-time. It shows you how a professional analyst works through GTM problems in real-time. You get to see everything; my thought process, my mistakes and my successes.

Real-time data GTM Course
Version Publishing GTM Course

Tag Manager Mastery Course will teach you how to problem solve and troubleshoot your tracking without getting bogged down by technical platform details.

By the end of this 16 lesson course, you'll be able to use the tools within GTM (tag templates, triggers, and variables) to save time and improve your marketing effectiveness.

In addition to lessons from my live in-classroom training, Tag Manager Mastery features updated and expanded materials designed to help you master the fundamentals of Tag Manager.

Tag Manager Mastery Course is an on-demand training tool. You can use the training videos while you're working in your own Tag Manager account, and you'll have lifetime access to the materials.

What You Can Expect From Tag Manager Mastery

A time saving system for connecting your marketing platforms: Learn how to save time by connecting your website to over 90 marketing systems within GTM.

A guide to improving your measurement: Get on-demand resources that shows you how to put tracking in place that will improve your measurement, adding more value to your marketing insights.

An insider view of GTM: Learn how to approach building a GTM account, and implementing tracking solutions from a professional analyst's perspective.

A roadmap for simplifying your advanced tracking: Learn how to use the GTM workspace and naming conventions to keep your Tag Manager implementation clean and clear.

Tag Manager Mastery is broken down into 5 sections that feature 16 in-depth lessons and video tutorials about the fundamentals of Google Tag Manager.

This consolidated resource will help you quickly build GTM skills... Skills that will allow you to immediately add more value to your marketing.

Let's Take A Look Inside The Course

Section 1

Google Tag Manager Decoded: Learn how to dive into GTM with confidence and purpose

  • GTM Terminology - Gain a straightforward understanding of GTM most critical components
  • Getting started in Tag Manager - Creating your brand new account
  • How and why Tag Manager simplifies digital marketing

Section 2

Working in tag manager: Time saving solutions that will make tagging and tracking easier

  • Build your account the right way from day 1 - Workspace and workflow
  • Digital marketing power tools - Tags and triggers
  • Put your Google code updates on autopilot with the GA tag template
  • Publishing your first container - The safe way to tag and track
  • A codeless installation of GTM
  • How to know that your GTM installation was a success

Section 3

Event tracking in google tag manager: Using GTM to add more value to your measurement and marketing skills

  • Gaining buy-in from your company and clients to leverage your new GTM skills
  • The gateway to on-page data - Event Tracking
  • Variables and triggers - The keys to automating your tracking
  • How to install new tracking with confidence - Creating and testing triggers

Section 4

tagging your website: The secret to upgrading your analytics effectively and quickly

  • Using video tracking to find out what your customers really think of your video content
  • The secret to automating your event tracking - Dynamic variables
  • Troubleshooting made easy - Using GTM version control
  • Discover how much of your content your visitors really read - Scroll tracking
  • Reduce your bounce rate with user interaction events
  • Using Real-Time reports to see your immediate results

Section 5

the data layer and beyond: Enter the analytics Matrix and remove the limitations from your measurement capabilities

  • Tracking the data that will help you get more leads - Lead form tracking
  • Using outbound link tracking to learn where your customers go when they leave your site
  • Using PPC tag templates to get better conversion data, without coding
  • Using download tracking to learn which content your website visitors really want
  • Removing the barriers to your data tracking skills by accessing the data layer
  • How to keep advanced tracking simple
  • Seeing the results of your hard work in Google Analytics

Bonus 1


Learn how to turn your website into a tracking-machine that powers your advertising and analytics.

GTM Course includes Four MASTER CLASSES. During two of these trainings, Jeff was joined by world-renowned GTM expert Simo Ahava, who is a leading global authority on Google Tag Manager.

Simo’s GTM seminars typically cost hundreds of dollars to attend... If you can even get tickets to them. Simo does so few trainings these days that his workshops sell out faster than a Bruce Springsteen concert.

During these Master Class recordings, Simo and Jeff will teach you how to go beyond the basics of GTM, and turn your website into a tracking-machine that powers your advertising and analytics.

These Master Classes alone are worth 8X the cost of the Course.

BUT, when you join Tag Manager Mastery, you will get full access to 4+ hours of Simo and Jeff's unparalleled knowledge… at no extra cost!

Here's what we you'll discover during these Master Classes:

  • Advertising Pixel Tracking
  • E-commerce Tracking
  • Event Tracking
  • Data Quality
  • Automated Tracking Opportunities

Bonus 2



Get Jeff’s recommended Google Tag Manager tracking set-up for Google Analytics, right inside your GTM account.

The “GTM Done-For-You” container includes all the Google Analytics tracking and event tags we recommend for anyone who uses GTM to send data to GA. This includes the base Google Analytics tag, Google Analytics settings variables, plus event tracking for embedded YouTube videos, scroll tracking, outbound link tracking, and download tracking.

GTM Container

To use the “GTM Done-For-You” container, all you have to do is import the container into your GTM account, update the settings to include your tracking ID (don’t worry, we will provide instructions), and turn it on… Then, Bam! You’ll start collecting this vital marketing data in no time. You can get three hours of tagging and tracking work done in 15 minutes!

In addition to the “GTM Done-For-You” container, I am adding a step-by-step video lesson to GTM Course that teaches you how to use the container. This video lesson will show you:

  • How to import the new container into your GTM account
  • How to change your settings to connect my container to your Google Analytics account
  • How to turn on or off all the tracking tags in the container

After you watch our bonus video you’ll know exactly how to plug my GTM container into your account, input your account IDs, publish it, and presto! You'll be running many of the tags we built during GTM Course.

Between the “GTM Done-For-You” container and our Bonus Lesson, we have added $400 of value to Tag Manager Mastery at NO ADDITIONAL COST TO YOU!

You will also get access to future bonus Done-For-You Containers that we add in support of major platforms. Including our WordPress container for those of you using the most popular CMS in the world.

Bonus 3



Cheatsheets and checklists to help you get your tags set up quickly and correctly.

Having these SOPs at your disposal is your expert playbook for GTM.

Our GTM SOPs are straightforward guides you can rely on to help you get advanced tracking in place the correct way, for every tag you install with GTM.

The Library will include SOPs for:

  • GTM account setup and tracking code implementation
  • Download tracking
  • Scroll Tracking
  • Video Tracking
  • Facebook Tracking

If we sold access to individual SOPs, the Library would cost $396… But we aren't selling these SOPs, so the only way you can get them is with your purchase of Tag Manager Mastery Course. Get them for FREE while this bonus is still available.

Bonus 4

Data Tools Discounts

Get massive discounts on premium digital marketing tools.

Our course members get access to deep discounts on data-driven marketing tools like Hotjar, Leadfeeder, Supermetrics, Keyword Hero, and SEMrush.

VALUE: $1809

Bonus 5


Join our private Members-Only Facebook group. Inside our Private Facebook Group you can:

  • Find immediate answers to your digital marketing questions
  • Network with other marketers and business owners
  • Stay up to date with the latest buzz in data-driven marketing

Membership in the Data Driven Marketing Professionals Facebook group is available to YOU as a Free Bonus.

Our 60 Day Limited Refund Policy

Join today, we are here to support your continued learning. If within 60 days of purchase, you've watched all the Tag Manager Mastery Course videos, followed the SOPs, and used our support channels to get help, but still do not understand the content, then and we'll happily work with you to get you the training you need or refund your Tag Manager Mastery Course purchase. See our complete refund policy.

Here's What You Get By Enrolling Today

Learn how to upgrade your Analytics, and go code-less with GTM. We’ll teach you how to make tracking your website simpler, faster, and more effective. Join today to receive access to our Four Bonus Master Classes!

Take Control of Your Website Tracking and

 go code-less with GTM

Master The Fundamentals

Of tag manager

  • Tag Manager Mastery Training Program ($499 Value)
  • Two GTM Master Class Recordings with Simo Ahava & Six GTM Master Class Recordings with Jeff Sauer ($2,000 Value)
  • GTM "Done for you" Google Analytics Container and Walk-Through video ($200 Value)
  • GTM Process Docs ($300 Value)
  • Data Tools Discounts ($1,809 Value)
  • Unlimited Support ($100 Value)

Total Value: $4,908

(That's only $1.37 per day)

 Here's Why Our Members Love Learning On Data Driven

Get certified now. - Jeff is a very good teacher. This course is easy to follow, and it provides everything needed to get to pass the 2 courses needed to get certified. I sent questions during the training and even after and Jeff came back each time in a timely manner. I'm confident that I will log in my account and use the videos as a reference for a while. This training worth every penny.

Eric Lacoursiere

Worth Every Penny - I have had my share of running AdWords from 2012 to 2014, but I believe this course will get me to another level, where i can consider myself an AdWords pro!!!

Tomislav Glogovac

Easy to Digest Format - Even though I'm just starting the course, I know it was a smart decision to invest in learning PPC. After just a few lessons, I've already found ways to tweak my first Google Adwords campaign. Jeff makes everything clear, which isn't always easy when teaching this topic. Can't wait to become a master!

Lucy Banta

Great Refresher with some hidden Gems - This course was a great refresher, had a few hidden gems that have seriously helped me re-frame some processes, as well as gave me an insight into the life of a pro-adwords user. Well recommended, regardless of how comfortable you already are with Adwords. Only the fool hardy would say 'I already know everything and couldn't possibly learn more'.

Joshua Ballard

What I spend on AdWords vs what I spent on your course and the money I have *SAVED* has paid for itself 10 times over!

Darren Eiswirth

Great course very detailed - I really like this course. It s great format with one video a day, not too much content at once but not too few. Of course you can also binge watch it if you feel like it. The content is very detailed and goes really in depth. Can't wait to try to google adwords certification at the end of the course.

Loïc Boutet

Answers To Your Most Common Questions About Tag Manager Mastery From Data Driven

Can I complete Tag Manager Mastery at my own pace?

How much time do I need to dedicate to this training program?

Are Google Analytics and Google Tag Manager (GTM) the same thing?

Who is Tag Manager Mastery for?

What is event tracking?

Does using GTM violate GDPR?

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