The Tag Manager Mastery course is an on-demand, online training program that teaches marketers, advertisers, and website owners how to rapidly build their Google Tag Manager skills.
We'll start with the basics, and by the end of this training, you'll understand how to unlock a whole new world of marketing insights.
Data Driven has trained employees from 10,000+ organizations, including brands like:
These days, there are tags (or pixels or scripts or tracking codes) for everything – Google Analytics, Facebook, Twitter, Google Ads, LinkedIn, etc. are all asking you to add code to your website to track advertising performance.
Manually adding new tags to your site is often slow, messy and frustrating.
Getting new tracking tags added on a website usually means waiting on web development to add your code to your site, which can take days, weeks or even years to accomplish! These delays cost money and time.
There's an easier way to get the marketing data you need to add value to your organization.
Google Tag Manager is a virtually code-less solution for adding tracking tags to your website and mobile apps. This revolutionary platform gives control back to the marketing team, so you can make faster and more informed decisions.
When you know how to use GTM, you don't have to wait to install new tags. GTM keeps your website loading fast, and safe from corrupt tracking scripts.
And GTM has built-in event triggers that allow you to collect more impactful marketing data. GTM is like the ultimate set of digital marketing power tools.
Learning fundamental GTM skills can drastically increase your value as a marketing professional. These skills can also save website owners loads of money.
But the GTM interface is not always intuitive. And using GTM without proper technique can have some unfortunate outcomes... like making your analytics tracking code disappear or accidentally inflating the metrics in your analytics account.
You could try to figure out GTM by sifting through Google’s documentation, or sloshing through endless hours of demo videos. But that can take forever! And both of these approaches will leave you with more questions than answers.
Introducing Tag Manager Mastery, an online course pulled straight from the classroom to teach you Google Tag Manager from the ground up.
I've figured out a better way for you to learn GTM... By doing it Live!
Instead of trying to teach you GTM through boring definitions and demos, Tag Manager Mastery walks you through a real implementation of GTM on a live website.
The course helps you master the fundamental GTM components that save you time and money by focusing on collecting the actionable data that matters to your business.
In 16 video lessons, you’ll learn how to use GTM with competence and confidence. You’ll be able to break free of tracking code barriers. And you’ll be able to take control of tracking the data you need to be a better marketer.
Tag Manager Mastery puts you on the fast track to using Google Tag Manager effectively.
If you're not using Google Tag Manager (GTM) yet - Or you have some Tag Manager experience, but you're not entirely confident with the platform - Then this Course is for you!
Tag Manager Mastery Course is the perfect learning opportunity for the following professionals:
Tag Manager Mastery Course will help you rapidly progress from a beginner to advanced level of expertise in Google Tag Manager.
I never figured out GTM until Jeff’s training. Thanks!
I’ve thoroughly enjoyed all the GTM calls that Jeff hosts and I'm very grateful that you these calls are included as part of the program. It’s great to be part of the community.
I personally value the fact that you were as open and transparent with your students and that you willingly tackle pretty much any question that comes at you from the community. I look forward to remaining part of the community long-term and have you answer my questions as they come up!
These bundles are a really great value - I purchased Google Data Studio, GTM, and Analytics courses :)
Hi, I’m Jeff Sauer. I have been working in web analytics since 2005, when I became one of the first people to beta test Google Analytics. I was also privileged to be one of the first 50 people to beta test Google Tag Manager.
As a marketer and web analyst, I've helped businesses of all sizes upgrade their tracking and analytics using GTM.
Ever since Google Tag Manager launched, I've been fascinated by how much easier this platform makes tagging and tracking.
I love helping students learn how to simplify their tracking and gain access to better marketing insights using GTM. The #1 question I receive from my Google Analytics Mastery and Google Ads Mastery Course students is "Jeff, can you PLEASE teach me GTM?"
Now I am proud to bring you my Tag Manager Mastery Course.
This unique course takes you on a journey to learning Google Tag Manager from the ground up. Our hands-on demonstration of GTM allows students to go from beginner to intermediate level GTM users by the end of our coaching program.
Jeff has been featured on:
It all started with a live GTM training session in Minneapolis. During that training session, I only had one day to teach my students Tag Manager, so I packed as much as I could into a day worth of training.
The result was an action-packed training that was so effective, we decided to turn into an online program that you can access 24-7!
Tag Manager Mastery shows you how to build a Google Tag Manager account in real-time. It's an unfiltered view of how to go from zero tracking to something better, showing you how to automate the tracking process for more complete results.
This is NOT a boring demo.
This course takes you behind the curtain of setting up GTM in real-time. It shows you how a professional analyst works through GTM problems in real-time. You get to see everything; my thought process, my mistakes and my successes.
Tag Manager Mastery Course will teach you how to problem solve and troubleshoot your tracking without getting bogged down by technical platform details.
By the end of this 16 lesson course, you'll be able to use the tools within GTM (tag templates, triggers, and variables) to save time and improve your marketing effectiveness.
In addition to lessons from my live in-classroom training, Tag Manager Mastery features updated and expanded materials designed to help you master the fundamentals of Tag Manager.
Tag Manager Mastery Course is an on-demand training tool. You can use the training videos while you're working in your own Tag Manager account, and you'll have lifetime access to the materials.
A time saving system for connecting your marketing platforms: Learn how to save time by connecting your website to over 90 marketing systems within GTM.
A guide to improving your measurement: Get on-demand resources that shows you how to put tracking in place that will improve your measurement, adding more value to your marketing insights.
An insider view of GTM: Learn how to approach building a GTM account, and implementing tracking solutions from a professional analyst's perspective.
A roadmap for simplifying your advanced tracking: Learn how to use the GTM workspace and naming conventions to keep your Tag Manager implementation clean and clear.
Tag Manager Mastery is broken down into 5 sections that feature 16 in-depth lessons and video tutorials about the fundamentals of Google Tag Manager.
This consolidated resource will help you quickly build GTM skills... Skills that will allow you to immediately add more value to your marketing.
Google Tag Manager Decoded: Learn how to dive into GTM with confidence and purpose
Working in tag manager: Time saving solutions that will make tagging and tracking easier
Event tracking in google tag manager: Using GTM to add more value to your measurement and marketing skills
tagging your website: The secret to upgrading your analytics effectively and quickly
the data layer and beyond: Enter the analytics Matrix and remove the limitations from your measurement capabilities
Learn how to turn your website into a tracking-machine that powers your advertising and analytics.
GTM Course includes Four MASTER CLASSES. During two of these trainings, Jeff was joined by world-renowned GTM expert Simo Ahava, who is a leading global authority on Google Tag Manager.
Simo’s GTM seminars typically cost hundreds of dollars to attend... If you can even get tickets to them. Simo does so few trainings these days that his workshops sell out faster than a Bruce Springsteen concert.
During these Master Class recordings, Simo and Jeff will teach you how to go beyond the basics of GTM, and turn your website into a tracking-machine that powers your advertising and analytics.
These Master Classes alone are worth 8X the cost of the Course.
BUT, when you join Tag Manager Mastery, you will get full access to 4+ hours of Simo and Jeff's unparalleled knowledge… at no extra cost!
Here's what we you'll discover during these Master Classes:
Get Jeff’s recommended Google Tag Manager tracking set-up for Google Analytics, right inside your GTM account.
The “GTM Done-For-You” container includes all the Google Analytics tracking and event tags we recommend for anyone who uses GTM to send data to GA. This includes the base Google Analytics tag, Google Analytics settings variables, plus event tracking for embedded YouTube videos, scroll tracking, outbound link tracking, and download tracking.
To use the “GTM Done-For-You” container, all you have to do is import the container into your GTM account, update the settings to include your tracking ID (don’t worry, we will provide instructions), and turn it on… Then, Bam! You’ll start collecting this vital marketing data in no time. You can get three hours of tagging and tracking work done in 15 minutes!
In addition to the “GTM Done-For-You” container, I am adding a step-by-step video lesson to GTM Course that teaches you how to use the container. This video lesson will show you:
After you watch our bonus video you’ll know exactly how to plug my GTM container into your account, input your account IDs, publish it, and presto! You'll be running many of the tags we built during GTM Course.
Between the “GTM Done-For-You” container and our Bonus Lesson, we have added $400 of value to Tag Manager Mastery at NO ADDITIONAL COST TO YOU!
You will also get access to future bonus Done-For-You Containers that we add in support of major platforms. Including our WordPress container for those of you using the most popular CMS in the world.
Cheatsheets and checklists to help you get your tags set up quickly and correctly.
Having these SOPs at your disposal is your expert playbook for GTM.
Our GTM SOPs are straightforward guides you can rely on to help you get advanced tracking in place the correct way, for every tag you install with GTM.
The Library will include SOPs for:
If we sold access to individual SOPs, the Library would cost $396… But we aren't selling these SOPs, so the only way you can get them is with your purchase of Tag Manager Mastery Course. Get them for FREE while this bonus is still available.
Get massive discounts on premium digital marketing tools.
Our course members get access to deep discounts on data-driven marketing tools like Hotjar, Leadfeeder, Supermetrics, Keyword Hero, and SEMrush.
Join our private Members-Only Facebook group. Inside our Private Facebook Group you can:
Membership in the Data Driven Marketing Professionals Facebook group is available to YOU as a Free Bonus.
Join today, we are here to support your continued learning. If within 60 days of purchase, you've watched all the Mastery Course videos, followed the SOPs, and used our support channels to get help, but still do not understand the content, then and we'll happily work with you to get you the training you need or refund your Mastery Course purchase. See our complete refund policy.
Learn how to upgrade your Analytics, and go code-less with GTM. We’ll teach you how to make tracking your website simpler, faster, and more effective. Join today to receive access to our Four Bonus Master Classes!
Get certified now. - Jeff is a very good teacher. This course is easy to follow, and it provides everything needed to get to pass the 2 courses needed to get certified. I sent questions during the training and even after and Jeff came back each time in a timely manner. I'm confident that I will log in my account and use the videos as a reference for a while. This training worth every penny.
Worth Every Penny - I have had my share of running AdWords from 2012 to 2014, but I believe this course will get me to another level, where i can consider myself an AdWords pro!!!
Easy to Digest Format - Even though I'm just starting the course, I know it was a smart decision to invest in learning PPC. After just a few lessons, I've already found ways to tweak my first Google Adwords campaign. Jeff makes everything clear, which isn't always easy when teaching this topic. Can't wait to become a master!
Great Refresher with some hidden Gems - This course was a great refresher, had a few hidden gems that have seriously helped me re-frame some processes, as well as gave me an insight into the life of a pro-adwords user. Well recommended, regardless of how comfortable you already are with Adwords. Only the fool hardy would say 'I already know everything and couldn't possibly learn more'.
What I spend on AdWords vs what I spent on your course and the money I have *SAVED* has paid for itself 10 times over!
Great course very detailed - I really like this course. It s great format with one video a day, not too much content at once but not too few. Of course you can also binge watch it if you feel like it. The content is very detailed and goes really in depth. Can't wait to try to google adwords certification at the end of the course.
Yes. Tag Manager Mastery is an online, on-demand training course. You'll be able to access all the materials on-demand at your own pace.
Tag Manager Mastery consists of five hours of training, spread out over 16 lessons. Your purchase comes with lifetime access to the training materials.
There are 16 lessons in Tag Manager Mastery. Each lesson is 10 to 20 minutes in length. If you complete one lesson per day, you can finish the course in 16 days.
The course is meant to be a companion to working in GTM. After, or while you're completing the course, you can use the lessons to help you accomplish your objectives in GTM.
No. Google Analytics is a reporting interface that can show you the results of the data you track online.
GTM helps you manage the tracking tags (pixels, scripts, code, etc.) that are used to track data. GTM also helps you connect the data you track across your marketing systems and analytics reporting interfaces.
Tag Manager Mastery is for beginner to intermediate Tag Manager users. If you are an advanced GTM user, this course likely will not be a good fit for you.
The course is designed to help beginner and novice Tag Manager users rapidly build their skills to an intermediate level.
Event tracking is how you measure user activity that happens within your web pages. Events include user interactions such as page scrolling, video views, filling out forms, button clicks, etc.
Google Analytics provides event tracking reports inside their user interface to help track this activity.
GTM simplifies setting up event tracking and reporting your event data to Google Analytics.
This course will teach you how to set-up, and use the most common types of event tracking.
No. GTM's default settings do not violate GDPR. But you could potentially implement the tracking tools in GTM to track your users in manner that would violate GDPR.
That said, GTM is great tool for implementing GDPR compliance solutions. You can use GTM to help make your tracking tags GDPR compliant, anonymize user IPs, and implement other GDPR compliance related solutions.