Using Google Analytics straight out of the box gives you a lot of options, but it can be a little restrictive. While the platform sets you up for success, there is much you’ll need to configure to collect the type of data you need for meaningful analysis. This is where calculated metrics come in. But, […]
Calculated Metrics in Google Analytics Read More »
Understanding your user behavior is a cornerstone of data analysis in Google Analytics. But, there are a lot of different terms to wrap your head around before you can drill into your data. One such term is “active users,” and that’s what we’ll focus on today. So, what are active users in Google Analytics 4?
Active Users in Google Analytics 4 Read More »
Google Analytics 4 is a whole new beast, and one of the big changes between this version and previous versions is that you now have an event-based data model. You have much more flexibility with your events in this new version of Analytics, and there are four different types you can use, including recommended events.
Recommended Events in Google Analytics 4 Read More »
Note: If you’re looking for more information on issues within Google Analytics 4, check out our post on reasons why GA4 could be misbehaving. Goals are the bread and butter of Google Analytics. Using goals, you can mark what’s essential in your reports and track the most important interactions and behaviors on your website and
Google Analytics Goals Not Working (And How To Fix Them) Read More »
Do you need to clean up your Google Analytics experience? If so, you’ve come to the right place! Even though it’s a big (and scary!) step, sometimes it is necessary to make a major deletion in Google Analytics. But, how do you delete accounts, properties, views, and data streams in Google Analytics? You can delete
How to Delete an Account, Property, View, or Data Stream in Google Analytics Read More »
Setting up your new Google Analytics 4 property requires quite a few steps. From creating your property to enabling data collection, there are a lot of details you need to address before you can get started with your analysis…including collecting your measurement ID. But, what is your measurement ID in a GA4? You can find
Google Analytics 4 Measurement ID Read More »
