Author name: David Vanhee

GA4 segments give deep insights into what happens on your site or webshop in seconds. So, if you are not using segmentation yet, it’s time to learn how to cut your tasty web data pie into pieces and look for the sweetest parts. Hungry for more? Read on… Key takeaways What are Google Analytics segments, […]

Tracking users without cookies is the next big challenge for marketers in 2024. At first sight, the solution may seem easy. Replace your analytics and MarTech tools with cookieless alternatives. But is this really the best possible strategy? Let’s find out… Key Takeaways The 3 main advantages of cookieless tracking Fact. Third-party tracking cookies will

Retargeting without cookies is the next big challenge for marketers. Google will kill them off in the course of 2024, and that will change the digital marketing landscape forever. And to be honest, also for the better. So, how do you prepare your business for a cookieless world? Let’s find out… Key Takeaways What is

The path exploration report in GA4 reveals how people move around on your site or web shop. It can also show you the sequence of actions your users take. More than often, that trip looks totally different from what you had in mind. Yet, being blind to the real user journey won’t prevent people jumping

If you are not tracking your email campaigns in Google Analytics 4, you are missing out. Right now, the digital landscape is under attack. Privacy regulations, changes in search, the rise of AI. It’s getting harder to get traffic to your site and an extra traffic source, like email, may save the day.  Besides, “The

Do you need to clean up your Google Analytics experience? If so, you’ve come to the right place! Even though it’s a big (and scary!) step, sometimes it is necessary to make a major deletion in Google Analytics 4. Don’t worry though, I will be your personal Marie Kondo, helping you clean your GA account.