There’s a seismic shift happening in online marketing.

… And, most businesses are completely unaware this transformation has started.

For more than a decade Google Analytics (GA) has been the do-it-all tool millions of businesses rely on to understand their marketing.

It’s been the go-to source of information for everything from website traffic stats to customer behavior data to advertising and sales metrics.

BUT… Google Analytics is about to change forever.

Over the past few months, Google started to roll out the newest version of its analytics tool - GA 4.

Yet, unlike most software updates, GA 4 is no one-click upgrade.

GA 4 is a new experience.

It features a new user interface and new reporting instruments.

The significance of this new data model can’t be understated...

… It will impact every aspect of marketing analysis.

… It will change how you collect and measure your user data.

… It will affect eCommerce reporting. And, it will alter how you interpret your advertising performance.

The upheaval that comes with this massive change could be seen as an impending disaster. And for many marketers, it will be. 

They will wake up one day and realize they are behind the curve.

They will feel like the future happened right under their nose.

But for you and me, this transformation presents a unique opportunity.

During every major technological advancement, there are two types of people.

There's the majority - The majority is typically slow to adapt to change. They wait until they are forced to embrace new technology either out of necessity... or because of mass adoption.

Then there are the early adopters...

Early adopters look past all the bugs, flaws, and headaches of innovation.

Instead, they focus on the opportunity and the gains that come with being the first to achieve expertise in a new field.

There's risk in being an early adopter: the technology you embrace could fail to achieve mass adoption.

But, that's not the case when it comes to Google Analytics 4.

This technology will alter the way marketers interpret customer behavior.

You have a chance to be at the forefront of this advancement.

If you're a business owner, you can gain a deeper understanding of how your customers behave before your competition catches up.

If you’re a marketer, you can lead the evolution of how your company uses and interprets website data.

And, if you’re a marketing service provider… well, to be blunt: you can’t afford to be behind on this one.

Your clients rely on you to figure out what these changes mean for them. And, when the time comes, they will count on you to make their transition to GA 4 as seamless as possible.

In January, Data Driven founder, and marketing expert Jeff Sauer will start recording the next edition in his series of award-winning Google Marketing Platform trainings - Google Analytics 2021.

Jeff was a beta tester of the first version of Google Analytics. He’s also the creator of the Periodic Table of Analytics. And quite frankly, Jeff has more hands-on experience with Google Analytics than most Googlers.

His upcoming training, Google Analytics 2021, will walk you through everything you need to know to start using GA 4.

Also, this training will be updated throughout 2021. So, you’ll have an experienced guide to walk you through all the major changes as Google completes their rollout of GA 4.

In addition to ordering our Google Analytics 2021…. Today, you also have the opportunity to join the Data Driven Insiders at an exclusive end-of-year price.

As an Insider you’ll get to participate in our monthly, live GA 4 Masterclasses that kick off January 6th.

These monthly Masterclasses will allow you to learn from and interact with experts like Charles Farina and Simo Ahava.

During each masterclass, these Data Driven marketing innovators will show how they’re using the latest analytics technology. They’ll also answer any questions you have about advertising and website tracking.

And, starting in February, the Insiders will be staffed by a team of on-demand experts.

Instead of allowing struggles with implementation errors or data inconsistencies to slow you down… you’ll be able to jump inside our Insiders Facebook group and get help from one of our pros.

NO MORE losing hours or days surfing forums and sifting through blog articles without finding the solution you need. As an Insider, you’ll get real-time answers and advice for all your analytics and advertising problems and questions.

And on top of all those benefits, when you upgrade to an Insiders membership…. You’ll get access to bonuses that will improve every dimension of your marketing skills.