The Data Driven Blog
The Data Driven blog is packed with fresh, unique content that ties together the why, the how and the when behind tried and true digital marketing techniques and strategies.
Feel free to pick through our latest posts… or feed your favorite marketing curiosity by following along with one of our in-depth guides.
How Do You Choose a Google Analytics Goal Value?
If you're reading this, you probably have goals set up in your Google Analytics account, right? And if you…
Troubleshooting the Google Analytics Demographics Reports
Google Analytics demographics reports provide compelling information about your website visitors. These reports can show you data about your…
Google Analytics 4 Benchmarking – What We Know Now
Google Analytics benchmarking reports allow you to see how your website is trending in your industry. The problem, however,…
GA4 User Roles and Permissions – Everything You Need to Know
Who permitted you to use Google Analytics? This is a serious question. Permissions and roles control what you and…
Google Analytics Content Grouping Guide and Checklist
Note: This article deals with Universal Analytics. You can read about content grouping in Google Analytics 4 here. Want…
How to Create a Custom Channel Grouping in Google Analytics
One of the biggest questions marketers have when looking at analytics data is “how do people find my website?”…
Google Analytics Campaign Tracking Checklist and Guide
DataDrivenU.com may earn a small commission through products purchased using links on this page. Are you tracking…
Google Marketing Platform and Google Ads – 3 Major Innovations You Need to Know About
Google held their Marketing Live Innovations Keynote presentation for 2018 last week, and Wow! They dropped some bombshell announcements…
The Four Freedoms of Entrepreneurship
Everyone wants freedom, but not everyone is willing to pay their dues to attain it. Freedom comes at a price….
Google Tag Manager Tutorial: A Step-By-Step Guide to Getting Started with GTM
These days, there are tags (or pixels or scripts or tracking codes) for everything. Google Analytics, Facebook, Twitter, AdWords, LinkedIn,…
Google Ads and GDPR Compliance: How GDPR Affects Google Ads Tracking and Targeting
Over the past month, we've talked a lot about how GDPR affects data collection. But what about online advertising?…
GDPR and Cookie Consent Banners for Google Analytics Tracking
If you've been trying to figure out GDPR compliance for your organization, then you have probably heard the term…
Google Analytics Spring Cleaning: GDPR or not, it's time to take out your analytics trash
Spring is here! The sun is out, the birds are chirping, and the smell of flowers is in the…
Google Analytics IP Anonymization and GDPR Compliance
The GDPR caused significant changes in how we use Google Analytics and how the tool itself has changed. In…
Google Analytics for Bloggers Presentation
This is a beginners guide to Google Analytics for bloggers. The goal of the presentation would be to both…
GDPR Compliance with Google Analytics – Do You Need Cookie Consent?
Last week we talked about data retention in Google Analytics, how this change will affect ad-hoc reporting (i.e., segmentation),…
Change Your Google Analytics Data Retention Setting, Or Lose Important Data
The default Google Analytics 4 data retention period is set to 2 months only. That’s ideal if you are…
How to Prepare Your Google Analytics Account for GDPR
You probably know by now that GDPR (The General Data Protection Act) goes into effect on May 25th, 2018. That…
Automatic AdWords Ad Suggestions – Let them run or turn them off?
Google recently made a big announcement about a new feature in AdWords. Starting April 29th, 2018 Google will introduce…
The Complete Set of Google Analytics Checklists
Today we are going to walk you through the steps needed to get the most out of your Google…
Building the Complete Set of Google AdWords Optimization Checklists
Are you managing a Google AdWords Account? If you are, you've probably figured out that succeeding in AdWords is…
